Sales Representative Director

Fritz Metoff

advertising design professional

*******@*******.*** 972 . 390 . 1506

Creative Director

Proven leadership achievement with oversight of 11 staff and

* ******* *********. ***** at recognizing and recruiting creative

talent and mentoring creatives to express their full potential.

Art Director

With over 15 years experience in art direction for the home

furnishings, gifts and accessories markets, I leverage a "roll up my

sleeves" approach to boost efficiency and contain costs.

Graphic designer / Illustrator

Proficient in InDesign, Quark, Photoshop, Excel, Illustrator,

PowerPoint, Adobe Acrobat, Dreamweaver, HTML, PHP.

Key Strengths

Branding & Image Building

Project Management

Strategic Planning & Execution

Trade Shows

Collateral

Talent Leadership

Contracts & Negotiations

Marketing Campaigns

Budget Management

Professional Experience

J.C. Penney Catalog & Internet Advertising, Plano, TX

Senior Art Director 2002-2008

Directed the photography, design and art direction for over 1,000

catalog and internet pages annually for diverse product lines from home

furnishings to fashion.

Managed $1.5 million digital photography budget with authority

over price negotiation and studio selection.

Designed layouts, created style sheets, and art-directed photography for

company-wide projects such as Outdoor Oasis (outdoor furniture) and Artesia

(global eclectic) catalogs.

Attracted favorable national media attention for J.C. Penney products by

proposing and steering the design for Organize specialty catalog that

showcased innovative, home storage solutions. Timed catalog release with

national "Get Organized Week."

Accelerated turnaround and eliminated freelance expense on

certain key projects by applying personal expertise in set design

and styling.

Transformed turnaround time and freshened presentations

for various J.C. Penney catalogs by leveraging creative talents

of extensive, personal network of photographers, stylists, and writers.

Boosted corporate branding by composing new formats for special projects

including catalogs (Living Spaces, Organize, and Traditions); Outdoor Oasis

and Artesia inserts, and web-a-logs.

Ambrosi Advertising, Chicago, IL

Producer 1999-2000

Recruited to collaborate exclusively with the J.C. Penney retail

advertising team and to orchestrate turnkey design and photography

projects. Later recruited to join J.C. Penney's creative team.

Strengthened communication between Chicago office and J.C. Penney for

layout and photography approvals by facilitating two-way discussions and

ensuring accurate, on-time change corrections.

Argus Communications, Allen, TX

Advertising/Promotions Manager 1993-1998

Managed creative and production services for in-house agency.

Designed and published direct mail/retail catalogs, point-of-purchase

materials, package design, and collateral projects.

Enabled penetration of new mass market trade and direct mail targets by

partnering with marketing to define target market profiles, product spec

sheets, and creative objectives. Negotiated

prices, streamlined workflow, and attained project objectives within 5-year

marketing plan.

Initiated cost-savings and streamlined processes, saving company over 50%

on catalog printing and prepress costs by soliciting volume-based bids and

awarding contracts annually.

Standardized Argus branding by working closely with staff, freelance

designers, and copywriters in developing concepts and layouts.

Prior Career Experience

As a Freelance Art Director, Set Designer, and Photo Stylist, I worked

with clients such as Hold Everything catalog,

Horchow catalog, and numerous Dallas photography studios.

Appointed Associate Creative Director for Horchow Collection with oversight

of 11 staff and 2 catalog divisions with approval authority for all design,

photography, mechanicals, printer proofs, retouching, and invoices.

Managed a $1 million photography/freelance budget and optimized staff

retention by developing, promoting, and orchestrating training seminars.

Lowered the cost of product photography 50% for Horchow by project managing

the roll-out of an in-house photo studio.

Early career experience includes progression from Sales Representative

with Greg Booth & Associates Photography to Senior Art Director with Omega

Studios. Hired and supervised creative staff with Booth and monitored

film processing and printing quality for major clients. For Omega, I

designed and photo art-directed large room sets for the largest commercial

photography studio in the Southwest.

Education and Training

Coursework in Art and Advertising, University of Texas, Austin, TX

and University of North Texas, Denton, TX

Semester in Italy at University of Dallas, Italy Campus, Rome

Member DSVC

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