Sales Manager

Heather Willis

**** ********** ***, **** *** Cell Phone: 561-***-****

Aberdeen, Maryland 21001 E-mail: ********@*****.***

DISTRICT MANAGER - DIRECTOR OF COMMUNICATIONS/ Events & SPECIAL SERVICES

Comprehensive Knowledge of Retail and Wholesale Business Operations,

including:

. Automotive OEMs and Dealership Consulting

. Strategic Planning and Process Improvement

. Advertising, Marketing and Promotions

. Business Development / Market Expansion

. Customer Service, Loyalty and Retention Programs

. Budget Administration / Cost Control

. Corporate Communications

. Trusted Advisor to Management Teams

.

Dynamic Business Professional with a history of outstanding achievements in

both retail and wholesale automotive environments. Highly effective at

achieving maximum profitability and market penetration while maintaining

customer service integrity. Successfully expands market share for Fortune

500 OEMs, as well as for dealerships. Collaborates with management teams to

facilitate substantial contributions to bottom line objectives and profit

goals. Systematically analyzes strengths and weaknesses and recommends

improved processes to increase sales and service profit potential, employee

longevity, and customer satisfaction. Combines quality and service through

effective staff training, motivation, and customer-oriented policies.

Recognized for professionalism, proactive troubleshooting skills, and the

ability to foster a positive working atmosphere where pride and motivation

reflect results.

EDUCATION

M.B.A., University of Georgia, Athens, GA . Specializing in Marketing and

MIS, 2004

B.A., University of Georgia, Athens, GA . Degree in Journalism with

emphasis in Public Relations, 2000

CAREER HISTORY and SELECT ACCOMPLISHMENTS

Toyota Motor Sales USA, Inc. (TMS), Glen Burnie, MD 2007 - Present

District Sales Manager - West Virginia District (2009 - Present)

District Sales Manager - Northwest Pennsylvania District (2008 - 2009)

District Service and Parts Manager - Pittsburgh District (2007 - 2008)

Directly responsible for the P&L success of district operations supporting

3 districts with a total of 36 dealerships. Provide TMS dealers with

consulting expertise; assess operational strengths and weaknesses, identify

areas for improvement, and develop solutions to maximize performance,

increase sales volume, and expand market share. Coordinate and launch

training programs for TMS's new product launches. Counsel dealers and

management teams on structuring inventory mix, developing effective

marketing programs, and maintaining brand integrity. Built strong

relationships with dealership teams by earning trust and mutual respect.

. Continuously improved district performance throughout tenure despite

experiencing an extremely volatile market climate in the automotive

industry.

. Improved overall volume for the West Virginia District by 545 units in

the first two quarters of 2010.

. Grew sales in the Northern Pennsylvania District for the RAV4 20.8%

and for the Highlander 10.7% in 2009.

. Increased general parts purchases in the Pittsburgh District by $1+M,

and customer labor sales by approximately $500K in 2008.

. Decreased goodwill expenditures in the Pittsburgh District by $20+K,

while CSI scores improved to average 93.99 in 2008.

. Coordinated vehicle selection and delivery, set up promotional

displays, and coordinated marketing collateral for many events, such

as concerts, golf tournaments, and auto shows, among other events.

. Launched training programs for 250 sales professionals from 48

dealerships for 4 vehicle product launches.

. Recipient of the "District Manager of the Month" award.

Heather Willis Page Two

DaimlerChrysler Motors Company LLC, Orlando, FL 2004 - 2007

District Sales Manager - Chattanooga District (2005 - 2007)

Distribution Coordinator - Southeast Region (2004 - 2005)

Originally retained as Distribution Coordinator to provide inventory

production, allocation, and distribution support to 485 dealerships in 33

districts across the Southeast. Promoted after one year to District Sales

Manager; served as the primary liaison between manufacturer and 12

dealerships in the Chattanooga district. Responsible for forecasting sales

objectives, managing monthly allocation, and evaluating dealer financial

statements. Counseled dealers on tailoring advertising campaigns to meet

criteria for consideration in DaimlerChrysler's co-operative advertising

programs.

. Grew sales by nearly $40K in six months by helping dealership

management teams define retail plans, develop forecasting reports, and

proactively resolve potential problems before they could affect P&L.

. Forged a partnership with one of the most successful Viper sales

dealers in the nation and negotiated a deal to sell $960K in overstock

Viper inventory, surpassing revenue objectives by 100%.

. Successfully coordinated and delivered a limited quantity of Jeeps to

33 district managers on time and within budget, enabling multiple

dealerships to host premiere events.

Office Depot, Inc. (NYSE: ODP), Boca Raton, FL Summer 1999 and 2000 -

2002

Media Relations Coordinator

Promoted Office Depot's products and services through retail events, e-

commerce campaigns, and networking with business services groups to

generate media coverage. Wrote and edited diverse forms of company

communication for management and executives. Managed Intranet postings of

relevant articles. Researched industry trends, competitor intelligence and

consumer demographics to identify new or untapped market niches, and

distributed communiqu s on media coverage to the employee network.

. Managed the development, production schedule and editing of the

corporate newsletter which was distributed to 42,000 employees

worldwide.

. Participated in the planning and executing of Teacher Appreciation

Breakfasts for more than 700 Office Depot retail locations across the

United States and Canada.

. Streamlined operations by identifying a new computer program that

improved efficiencies in managing media coverage and maintaining e-

mail distribution lists of media contacts.

. Represented Office Depot at the National Urban League Conference and

Florida Regional Minority Purchasing Council Trade Show.

INDUSTRY RELATED TRAINING

Toyota's Outstanding Associates Program

Leadership Practices for Maximum Team efficiency

PROFESSIONAL AFFILIATIONS

Co-Chair: Central Atlantic Toyota's Regional Kaizen Team

Member: Central Atlantic Toyota's Core Values Team

Member: National Black MBA Association

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