Sales Marketing
Resume:
.
Cheryl Fallick
Hoboken, NJ 07030
********@***.***
Experience
SVP-CONFERENCE PRODUCTION, RESEARCH & STRATEGY, GSMI, SAN DIEGO, CA (3/09-
PRESENT)
Develop sustainability/green conference programs on an independent,
per project basis. Work with international constituencies,
associations and professional groups including urban planners,
engineers, architects, facility managers, data center managers,
LEED certification consultants, environmental planners, lawyers,
investors and investment bankers throughout the US and Canada; Sell
corporate sponsorships; Write all press releases and copy writing
for brochures, on line and print ads and all ancillary marketing
materials; handle on line marketing function including Linked-in and
Twitter; Recruit speakers; Negotiate fees and expenses; Conduct
industry research on new topic areas; Conceive brochure design and
print ads; Oversee graphic design; On-site representative
General Manager, Tonkin Corporation LLP, New York, NY (2/08- 6/08)
Responsible for company operations, day to day activities and
meeting all financial goals including P/L and budget; Managed all
staff including marketing department, sales staff, research
analysts/producers, administrative and clerical; Oversaw and managed
entire marketing, sales and production for company; Facilitated
start up process for Australian company establishing a US office
including overseeing phone/data wiring, security installation,
furniture, equipment; recruiting, interviewing, hiring including
salary and benefits negotiation, training and managing all employees
in US office; Responsible for employee reviews, disciplinary
issues, raises and bonuses, Established and maintained employee
records; Responsible for new business development; Advised on legal
exposure to firm; Generated US conference product line for
financial, HR, real estate and legal events throughout the Americas;
Researched industry trends for product development; Designed
marketing plans, Oversaw direct marketing function including
copywriting, printing and mail plan; Handled meeting planning and
vendor negotiations
Marketing Consultant, Deloitte & Touche LLP, New York, NY (10/06-2/08)
Facilitated introductions of firm personnel to existing contacts;
New lead generation including identifying, pre-qualifying potential
clients and facilitating introductions to firm personnel; Identified
requirements for system enhancements relevant to ABS/MBS/CDO
issuers, trustees and collateral managers; Participated in sales
calls at various locations throughout US; Assisted in developing
marketing strategy for Deloitte & Touche LLP's securitization
services; Developed and maintained prospect tracking process;
Created marketing materials and sales plans for service line
Senior VP/Structured Finance, Information Management Network, New York,
NY (7/97-7/06)
Developed topic and agendas for international financial conferences
with net revenues averaging over five million per year,
collectively; Increased firm's revenue every year; Worked with
international constituencies and professional groups including
bankers, insurance companies, rating agencies, lawyers, asset
managers and investors from Asia, Europe the US and Africa.
Developed and maintained industry contacts; Sold corporate
sponsorships and provided sales leads to sales team; Recruited
speakers; Negotiated fees and expenses; Hired consultants and
venders; Worked with marketing director on ad campaigns and
marketing plans; Conducted industry research on both developed
events and new topic areas; Designed and analyzed industry surveys;
Conceived brochure design and print ads; Did all copywriting and
press releases for events, event brochures, department brochures,
trade advertisements and publications; Oversaw graphic and web
design; Hired and trained administrative staff; Managed
administrative staff including conference coordinators; audience
development, sales staff and sponsorship coordinators; On-site
representative; Responsible for yearly projections and P/L
responsibility for all produced events
President, Indiecom, Inc., Hoboken, NJ (10/94-7/98) - Consultant -
Independent film/television
Provided counsel to film and TV producers on labor and business
aspects of production primarily on union matters and contracts;
Negotiated on behalf of producers for union waivers and distribution
arrangements; Calculated payroll; Structured appropriate
correspondence; Handled signatory process; Represented producers on
claims resolution
Vice President, Institute for International Research., New York, NY (10/94-
7/97)
Produced conferences for Labor, Aviation, Utilities, Entertainment,
Mining, HR and Financial conferences; Researched new and established
conference topics; Determined viability of topics; Developed agenda
for programs; Recruited speakers; Provided sponsorship leads;
Negotiated fees and expenses; Designed conference brochures;
Targeted conference audience for direct mail marketing campaign; On-
site host
Business Representative, Screen Actors Guild, New York, NY (7/86-10/94)
Special/Theatrical/Television Contracts (3/91-10/94); Administrated
collective bargaining agreements for all types of theatrical and
television productions on a per-production basis; sole staff member
responsible for administration of agreements for all films budgeted
under $500,000.00 including Student, Experimental, Limited
Exhibition and Modified Low Budget films; resolved contract disputes
through negotiation, mediation and arbitration; implemented and
administrated procedures for maintaining compliance with minimum
provisions of wages and working conditions pertaining to
professional performers; Conducted lectures on SAG Contracts at New
York area university film departments; Provided contract rulings to
SAG branch executives; Created special payment and distribution
agreements
Business Representative: Theatrical/TV Contracts (1/90-3/91),
Administrated collective bargaining agreements on per-production
basis, including Feature Films, Network Television, Public
Broadcasting and Affirmative Action; Resolved contract disputes
through negotiation, mediation and arbitration; Negotiated with
producers on waiver issuers; Provided rulings to SAG branch
executives. Responsible for collection of over $600,000.00 on
behalf of performers working under SAG contracts in a period of 14
months
Field Representative: All Contracts (10/89-1/90): Represented SAG
as on-set liaison for film, TV, industrial and commercial
productions; Negotiated and resolved claims; Provided contract
information and assistance to performers and rulings to production
companies
Administrative Assistant: Theatrical/Television Department (7/86-
10/89): Responsible for correspondence and all other administrative
and related duties
Librarian; Jacobs, Persinger And Parker, New York, NY (6/84-7/86)
Maintained law library, Was responsible for ordering circulation and
research
Education and affiliations
. Cornell Affiliate, National Labor College, BA-Labor Studies
. New York University, BFA candidate
. Hoboken Municipal Rent Leveling Board member
. ProArts - Jersey City: Event Fund Raiser & Coordinator
. Hudson County Alliance (HCA); Hoboken Fair Housing Association
(HFHA)
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