Manager Sales
Resume:
Roneida J. Martin
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CAREER SUMMARY
Proven and profit oriented marketer with 30 years experience in creating
new brands, enhancing existing brands, developing markets, creating new
products, developing communications and relationships in a variety of
industries and organizations including medical devices, pharmaceuticals,
transportation, federal/state/local governments, US House of
Representatives, water utilities, not-for-profits and heavy equipment
manufacturing.
EXPERTISE AND SKILLS
(Marketing Strategy (Branding/Rebranding (Product Management
(Product Development
(Communications (Market Research (Product Launch (Pricing Strategy
SELECTED ACCOMPLISHMENTS
. Created and launched new brand for water utility company in 90 days
increasing market share
. Developed and launched 6 new products for water utility industry in 12
months creating new markets
. Increased web site traffic by 30% for newly rebranded company
. Managed portfolio of 120,000 products for medical device and services
company improving margin
. Branded US Congressperson as a pro-business advocate supporting 3rd
term candidacy
INDUSTRY EXPERIENCE
(Medical Devices (Pharmaceutical (Water Utilities (Federal
Government
(Transportation (Fitness Training (Restaurant (Coaching and
Training
(Not-For-Profit (Construction/Trades (Manufacturing
(Information Technology
EDUCATION
MBA, J.L. Kellogg Graduate School of Management, Northwestern University,
Evanston, IL
B.A., Business Administration, Carthage College, Kenosha, WI
CAREER SUMMARY
Marketing Manager - Wachs Water Services, 2009-2010
Develop and launch new brand to water utility industry, develop and
implement marketing and PR strategy, refine current and develop new
products to support brand and strategy change, develop marketing
communications, establish repository of best practices, develop Customer
Relationship Software application, conduct competitor analysis, and create
case studies and articles for publication. Supervision of 2 Product
Managers, agency ad placements and Public Relations strategy.
Business Outreach Liaison - U.S. House of Representatives - Melissa L.
Bean, 2008-2009
Develop and implement political and legislative strategies to preserve and
enhance business within the district; represent the Congresswoman and build
her brand within the community by establishing relationships with
companies, organizations and elected officials; manage 85 member Business
Advisory Council; brief Congresswoman on district issues; research, craft
and make recommendations to current, pending and proposed legislation
impacting small to mid-sized business.
Interim Executive Director - Lake County Small Business Development Center,
2007-2008
Managed the Lake County Center providing consulting services for more than
600 start-ups and established companies creating business, operations,
marketing and financial plans and training programs. Developed
applications for SBA loan programs and established training programs in
financial literacy, marketing and professional service offerings.
President - Martin and Martin Marketing Co., Inc., 2001-2007
Founder and manager of business development, marketing strategy, operations
improvement and coaching consulting firm for small, mid-sized and emerging
businesses creating business plans, marketing strategies, operations and
project management plans and financing packages for SBA loans.
Senior Market Manager - Cardinal Health, 1996-2001
Marketing executive for $400 million division responsible for market
development; design and delivery of marketing strategy and programs,
marketing communications and collateral, ad development and placement,
pricing strategy, sales and end user incentives, product development,
margin enhancement and sales training for distributors, hospitals,
immediate care centers, physician offices, dental practices and veterinary
clinics serving both the public and private sectors delivering 120,000
products. Supervision of product managers, manufacturer representatives
and support to sales team of 30.
Director-Small Business Development - Cardinal Health, 1996-1997
Corporate director chartered to preserve and protect $100 million in sales
to the federal government through the development and deployment of
procurement programs utilizing small businesses.
Director-Small Business Development - Baxter Healthcare Corporation, 1979-
1996
Corporate level position charged to design and implement procurement
programs to meet or exceed federal and state laws for small business usage
to preserve and protect $160 million in public sector contracts. Baxter
was recognized nationally and locally for its business development efforts
during this time.
Manager - Minority Business Development - Baxter Healthcare Corporation,
1987-1992
Divisional position chartered to source, develop and utilize goods and
services from minority owned companies.
Capital Equipment and Production Senior Buyer - Baxter Healthcare
Corporation, 1979-1987
Buyer of production machinery and production materials to support
intravenous operations globally.
Buyer - Pullman Standard, Inc., 1977-1979
Buyer of signage, mechanical and braking systems for passenger rail cars.
SOFTWARE PROFICIENCY
(MSWord (MSExcel (MSPowerpoint (MSOutlook (MSPublisher
(MSOutlook (QuickBooks (ACT!-CRM (Constant Contact
(SwiftPage
AFFILIATIONS
(Adjunct Professor of Business - College of Lake County (Small Business
Center Advisor
(Columbia College Touchstone Panelist (Kellogg Alumni
(YWCA of Lake County Volunteer (Bio-International
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