Manager Marketing

Helena Alem n

*** **** ** ******, #** New York, NY 10009

Phone 917-***-**** E-mail: ******@*****.***

PROFESSIONAL EXPERIENCE:

Casa Dragones Tequila N.Y., New York

Freelance Project Coordinator 02/10 - 06/10

. Coordinated import/ transportation logistics for an independent

luxury tequila manufacturer

. Created product spec sheets and developed project timelines for

packaging variations

. Assisted in special event management and creation/ organization of

marketing collateral

Jose Cuervo International, Inc. N.Y., New York

Global New Product Development Manager 07/08 - 02/10

Assistant Marketing Manager 04/06 - 07/08

. Developed and managed innovation projects consisting of new

products, packaging renovation, and innovation for Tequila and

Ready To Drink brand portfolio

. Coordinated day to day innovation activities resulting in the

successful execution of new product and package introductions,

product reformulations, and packaging changes/modifications

. Project lead in concept development, packaging, liquid

development, research, and market launch plans

. Managed relationships with outside agencies (Packaging Design,

Research, Commercial Distributor Partners, Legal Team, Production

Team, Advertising, PR) to realize product launch

. Liaised with production team on all needs for production, including

quality control issues, liquid development, packaging, design

deliverables and speed to market

. Managed product introductions/portfolio expansions into new markets

with Global Commercial Directors and Production/ Planning teams

. Managed brand creative assets for global marketing needs

. Coordinated development of new labels and liquid reformulation for

specific new market introductions

. Responsible for all necessary preparation such as Research, CRT/TTB

regulatory approvals and local compliance procedures for new

product launches

Remy Cointreau USA, Inc. N.Y., New York

Marketing Assistant 07/02 - 04/06

. Assisted in the development and administration of marketing

programs in close liaison with Brand Marketing Managers, Legal

Dept, Sales, Global brand team and outside agencies such as PR,

Advertising, and Creative Design agencies

. Liaised with Global brand and Operations team to receive relevant

brand information needed to execute marketing initiatives (e.g.

brand guidelines, art work, product logistics)

. Brand budget management responsibilities included processing

invoices, updating and tracking program budgets versus forecasts,

budget status reports

. Created depletion and distribution analysis status reports for

brand plan presentations

. Worked with sales promotion department on design, development,

production, shipping, warehousing and billing of promotion items

. Coordinated with Event Marketing and PR agencies on brand presence

at Remy Martin events

. Act as chief point of contact for all Remy Martin U.S. consumer

inquiries and sponsorship proposals

. Assisted Marketing Directors in handling brand team projects and

budgets

. Created presentations for management meetings, including P&L

analysis for budget meetings

. Assisted Research Manager in creating reports from sales database

for marketing use and various market research projects

. Compiled competitive product reports on advertising, media spend,

creative executions, new product extensions, etc.

MBS Central Islip, New York

Direct Mail Marketing Coordinator 12/01-

5/02

* Prepared RFP responses, presentations and sell sheets for various

client prospects

* Managed and updated pipeline and client /prospect status reports

* Executed lead generation mailings

Inc. Magazine New York, New York

Marketing Assistant 2/00 - 5/01

* Coordinated the execution and traffic of promotional materials

* Assisted and coordinated marketing functions at special events and

conferences

* Coordinated all aspects of special section advertising: liaised

with sales staff, writers, designers and printers for execution of

special sections; assisted in conception of promotion premiums

* Coordinated with magazine's PR agency on developing PR plans for

each issue, special events and conferences

* Acted as chief liaison with web developer in development,

maintenance and promotion of advertising/marketing web site

EDUCATION:

New York University May '98

B.A. English Literature, Minor in Spanish

SKILLS:

Fluent in both written and spoken Spanish

Excellent proficiency in Microsoft Word, PowerPoint, Excel;

Familiar with Adobe Photoshop and Illustrator; Mac and PC

literate

Contact this candidate