Marketing Manager
Resume:
Robert B. Pugh
***********@*****.*** www.linkedin.com/in/robertbpugh
**** ******* ***. ** . *******, GA 30307 . PHONE (512)
EXPERIENCE
MAXIM HEALTHCARE SERVICES BALTIMORE, MD
JANUARY 2010 - PRESENT
Marketing Specialist
- Developed national marketing plan with budget of $500k to provide
influenza vaccination services for corporate, consumer, school, and
physician segments
- Managed all tactics in marketing plan including online and print
advertising, e-mail campaigns, websites, social media, PPC, and vendor
management
- Assisted in development of wellness product and service features to better
position offering in the market
Hooked on Phonics Baltimore, MD
July 2006 - July 2009
Smarterville, Inc., previously Educate, Inc., is the maker of Hooked on
Phonics products
Senior Marketing Manager, Consumer and International Markets
April 2009 - July 2009
- Implemented Hooked on Phonics product line launch plan and all related
MarCom initiatives
- Managed retail channel including placement at Target, Barnes & Noble,
Costco, and Amazon.com which led to revenues of over $3M
- Researched market, consumer, and competitive conditions to develop and
market differentiated, value-based products
- Worked closely with Product Development, Operations, and Finance to
research, develop, and manufacture new Hooked on Phonics product line
- Developed social media strategy for Hooked on Phonics brand on corporate
blog, Facebook, and Twitter
- Managed marketing intern in addition to relationships with design and
merchandising vendors
Marketing Manager
July 2008 - April 2009
- Managed Hooked on Phonics product mix, pricing, and promotions for
consumer retail channels
- Created sales and marketing materials including presentations, catalogs,
advertisements, and websites
International Marketing Coordinator
July 2006 - July 2008
- Managed localization and promotion for over 30 SKUs in China, Germany,
Mexico, and Brazil
- Worked with Product Development team to introduce new products to
international markets
Education
Johns Hopkins University - Carey Business School Baltimore, MD
July 2007 - August 2010
Master of Science in Marketing
- GPA: 4.0
- Completed classes in Brand Management, Strategic Marketing, Product
Management, and Financial Analysis
- Designed a new class on Social Media Marketing which the university has
implemented
- Partnered with McCormick & Company to develop new social media strategy to
promote the brand
- Advised Carey Business School on social media strategy and implementation
Penn State University State College, PA
August 1999 - December 2003
Bachelor of Science in Marketing & International Business
- Minor: Spanish
Skills
- Experience developing marketing and communication plans for a wide variety
of audiences
- Specialty in social media marketing strategy, tactics and communication
- Complete knowledge of Microsoft Office applications and basic Adobe
InDesign skills
Contact this candidate