Juan I. Le n y Castillo

Madrid, ****.

I have been working in the advertising business for over 15 years. During

this time I have manager the creative work of several clients working with

different teams writters, art directors and designers on and off line. All

this background has given me a very wide vision of the possibilities

brands have to achive one goal: deliver relevant contets to capture people

attention.

My blog onbrandcontent.wordpress.com

My work cargocollective.com/leonycastillo

My profesional profile es.linkedin.com/in/leonycastillo

AGENCIES

AFTERSHARE.TV / 2009

Project Head Campus BBVA

Helping rise spain s first Branded Content Agency is a challenge because

of crisis, because of TV changing panorama, because of social media but is

there.

Branding and Branded Content

CIAC / 2008

Creative Executive Director

Head in charge of integrating desgin and advertising on and off line teams

to reenforce clientes branding.

EL DEPARTAMENTO / 2006

Owner and Creative Director

Building and agency is a tough work: search for founds, search for

clients, search for talent... congratultions to thouse how make it! Mine

wasn t the case: putting your effort in an obsolete model ws too much.

Loved the experience, learned a lot but didn t succede.

EL LABORATORIO / 2004

Creative Director

Brilliant experience: taleted team, perfect attitude, very good work. The

last working experinced in needed to realice that the future of

advertising was closer than expected.

FUEL SPAIN / 2001

Creative Director

My first real branding experience: Volvo. 360 advertising done by a very

young yet talented team working almos fully dediceted to a brand plus the

experience of having to handle no creative team in-house.

McCann Ericsson

La Banda de Agust n Medina

TBWA

BRANDS

Automarkers

Mercedes-Benz, Volvo and Hyunday.

FInance

BBVA- Blue Joven, Barclaycard, Novanca, CajaSol and Freedom Finance.

City Brands

Gij n, Zaragoza, C diz La Pepa 2012 and Medell n.

Sports and events

Real Madrid.

Travel

NH Hoteles, Panticosa Resort, Las Margas Resort, Casino Gran Madrid and

Paradores Nacionales.

Drinks and Food

Campofr o, Grupo Mahon San Miguel, Juan Valdez, Enate and Marcos

Salamanca.

NPO

AECC and Banco de Alimentos.

Comunications and trasportation

Aeropuerto Central CR, Movistar, El Pa s, Marca, Antena 3 and LID

Editorial.

Building

Grupo Nozar and Grupo Lar.

Other

CEPSA, Versados, Abierta and Ferrygas.

AWARDS

Finalist Cannes Lions 2002

Gold San Sebasti n 2002

Gold pica Awards 2003

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