Sales Manager

DALE TZENG

** ***** *****, *********, ** ***** . 609-***-**** *********@*****.***

PROFESSIONAL EXPERIENCES

AMERICAN SOCIETY MECHANICAL ENGINEERING Fairfield, NJ

Market Research Manager March 2008 - June 2010

. Managed all market research activities including primary and

secondary research. Responsible for all the activities of the market

research group as it relates to online surveys including,

questionnaire development, and programming in software (Zoomerang &

Checkbox) and setting criteria for email lists. Launched

approximately 5-6 surveys each month.

. Responsible for all survey data processing including cross

tabulation, statistical analysis, open ended coding/verbatim/textual

analytics, and advanced multivariate statistical techniques including

conjoint, factor analysis, cluster analysis.

. Created monthly dashboards based on web analytics information from

Unica for various sectors of society web sites. Analyzed data from

web analytics tools to create customized reports calculating key

performance indicators, metrics, and trends. Measure and analyze the

success or failure of quarterly strategies and tactics.

. Presented business cases to management to acquire for the first time

to acquire online survey software with advanced features (Zoomerang

and Checkbox), statistical software (SPSS), and an online crosstab

package (eTabs) to have the all survey function in-house.

. Managed key secondary research projects using preferred vendors to

address issues related to technology and engineering for ASME, The

Nanotechnology Institute, and The International Petroleum Technology

Institute in a timely and cost-effective manner.

SYRACUSE UNIVERSITY Syracuse, NY

Adjunct Instructor, Psychology Department August 2006 - March 2008

. Taught undergraduate introductory statistics and research methods

course. Designed the course and developed assignments and exams.

Sections included teaching using SPSS and SAS. Topics include

general descriptive statistics to ANOVA, repeated measures, t-test,

and regression. Taught eight sections included a diverse populations,

first generation students and underrepresented groups.

UNIVERSITY OF MASSACHUSETTS Amherst, MA

Adjunct Instructor, Isenberg School of Management August 2003 - May

2006

. Taught undergraduate market research and consumer behavior courses.

Courses were developed in partnership with firms to address real

world marketing issues in real-time. Worked closely with firms to

provide solutions to ongoing issues in better understand consumer

attitudes and customer behavior using secondary data such as scanner

data. Worked with several international airlines and Amtrak to

provide analysis on impact of frequent flyer programs on revenue

management and customer loyalty.

PRA INTERNATIONAL McLean, VA

Marketing Research Analyst (Contract Position) June 2002 - July 2003

. Responsible for all competitive intelligence, market research and the

providing market intelligence for business development teams and

senior management. Efforts resulted in an increase in RFP revenues

from $30 million dollars to $85 million in one year. Supervised

junior marketing research analysts.

. Compile and analyze secondary marketing and sales data. Collect,

synthesize and analyze market information from a diverse source of

secondary data, including IMS, Scott-Levin, Pharma Projects, as well

as web-based data sources such as AnalySource and CD Promo.

CLARITAS, INC. (Now Nielsen Claritas) Arlington, VA

Marketing Manager, Research Group June 2000 - May 2002

. Developed syndicated and customized national surveys for

telecommunication, cable, internet and energy industry groups to

track both purchasing behavior and attitudes among consumers.

Responsible for all aspects of the survey research process from

working with vendors to ensure that responses are demographically

balanced establishing quality standards in mail, phone and internet

respondents. Sample clients include AT&T, BellSouth, Verizon, Duke

Energy, Comcast, and Alltel.

. Used advance statistical techniques (e.g., Regression, Factor

Analysis, Conjoint Analysis) to create custom report for clients.

Helped to individual firms assess the strategic and tactical

implications of each data and work to help them implement direct

marketing programs.

SHAKLEE CORPORATION San Francisco, CA

Trade Show Sales Analyst June 1995 - August 1998

. Provided product technical support to sales managers and traveled to

identify suppliers, vendors and OEM for water filtration products at

numerous trade shows in Hong Kong, Singapore, Taiwan, China and

Japan.

. Managed the database of sales leads generated through various trade

shows and provided support to account teams, manage details of

specific project and tack all trade show & event related

expenditures.

EDUCATION

University of Massachusetts, Amherst, MA August 2003 - May 2006

Isenberg School of Management

Doctoral Candidate, Major: Marketing, minor: Econometrics

Completed all required coursework for major and minor

Courses include: Research Methods and Design, Advanced Multivariate

Statistics, Structural Equation Modeling, Time Series Analysis and

Forecasting.

Georgetown University, Washington, DC May 2000

McDonough School of Business

Master in Business Administration,

Graduate with Honors & Dean's Award

Duke University, Durham, NC May 1995

Master of Environmental Management,

Concentration: Economics Policy and Risk Assessment

Indiana University, Bloomington, IN May 1993

Bachelor of Science, Major: Microbiology, Graduated Cum Laude

SKILLS

Experience with large multi-level, panel and longitudinal data.

Computer skills include STATA, SAS and SPSS.

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