Sales Project Management

Bradford J. Tomlin

***** ***** **. ******, ** *0134 303-***-**** ******@*****.***

Highlights of Qualifications

Strong analytical / strategic thinking

Proficient in establishing priorities / tight deadlines

Able to look objectively at all sides of a situation

Able to create reports and provide specific, actionable recommendations

Expert with Excel / PowerPoint / Access / Visio

Direct experience in financial /statistical / data analysis

Effective communicator with all levels of the organization

Excellent project management / presentation skills

MBA Graduate, University of Denver

Corporate Experience

2005 to present

ALLSTATE - Staff Financial Analyst

. Led a team that supported a 9 state region and $900M in revenue by

providing strategic analysis/measurement, identifying gaps, develop

action plans and communicating solutions in order to maximize

sales, profitability, and customer satisfaction.

. Served as the liaison among the Region, Claims organization, and

Home Office and balanced the priorities of the different

stakeholders. Collaborated with and advised Directors and Vice

Presidents to optimize the financial performance and efficiency of

the entire organization.

. Coordinated the development of exhibits and storylines for senior

leadership business meetings presentations. These major

deliverables were used to effectively communicate the regional

results and gain alignment on regional strategies and tactics.

. Held leadership role on a cross-functional team that identified and

consulted with struggling agencies. The combined efforts of the

team resulted in increased sales, decreased agency turnover, and

improved perception of the Allstate brand.

. Oversaw multiple strategic plans and forecasts that varied in

scope, purpose, and timeframe. The end results of which were used

to establish goals, provided what-if scenarios, and gather

reporting information for Wall Street.

. Mentored numerous individuals throughout the organization to

develop their technical, analytical and leadership acumen.

ALLSTATE - Sr. Financial Analyst

. Consulted with multiple internal clients on a wide variety of

projects and initiatives that have driven change and progress

throughout the company.

. Proactively analyzed turnover in the agency force, identified key

areas of focus, and developed strategies/tactics that have reduced

turnover by over 50% in the most "at-risk" agencies.

. Developed and tracked promotional sales campaigns and performed

cost-benefit analysis of each program. Recommended the

discontinuation of one type of campaign because the response rate

did not justify the response.

. Utilized project management skills and led the efforts to transfer

100% of reporting and tracking documents from a legacy system into

a new data warehouse.

Consulting Experience

2000 to 2005

COORS BREWING COMPANY - Strategy Consultant

. Performed Root Cause Analysis on the market share growth of the

Coors Light brand.

. Utilized broad knowledge of the company and the industry to

identify strategies to drive market share growth.

. Presented findings and recommended actionable strategies for the

successful growth of Coors Light market share to senior management.

. Responsible for establishing priorities, deadlines, and standards

for the entire strategy team.

. Used analytical skills to define problems and develop multiple

alternative solutions.

. Interacted on a company-wide, cross-functional basis to identified

and gather financial, statistical, economic, technical, and

demographic data.

. Conducted interviews with distributors, retailers, and internal

employees to gain a complete understanding of each competitor and

market.

. Created an Excel-based model that integrated both forecasting and

scenario-planning capabilities, resulting in a $100,000 increase in

annual projected revenue.

. Performed a logistical and asset management audit of the "keg"

inventory and determined a significant loss of inventory.

Recommended the implementation of an asset tracking system as well

as improved communication with distributors.

. Determined requirements for an acceptable solution to the loss of

inventory problem by coordinating with resource planning,

operations, marketing, and distribution departments.

Bradford J. Tomlin

16446 Wagon Pl. Parker, CO 80134 303-***-**** ******@*****.***

MX LOGIC - Strategy Consultant

. Developed the most inclusive Total-Cost-of-Ownership tool in the

email security industry, which allowed the sales force to

accurately speak to the true costs of each product on the market.

. Consulted with the Sales Dept. to increase their knowledge base of

each competitor's strengths and weaknesses and how to best position

MX Logic solution to potential customers.

. Created extensive competitive intelligence portfolios and sell-

against sheets that better equipped the sales agents.

TITLE AMERICA - Marketing Analyst

. Manipulate several existing Excel spreadsheets database in order to

analyze and create detailed reports on our sales reps, clients, and

marketing operations.

. Created an Access database that allowed easier data entry,

increased data integrity, and quicker report generation by

combining all of the Excel tracking spreadsheets into one seamless

database.

. Improved client's marketing efforts by consulting with them to

create a variety of specific, targeted marketing materials.

. Redeveloped the marketing department policies and procedures;

including, redesign of numerous order forms, order procedures, and

training activities/materials.

ACCENTURE - Instructional Design and Developer

. Performed multiple project management responsibilities; including:

initiating continual communication with subject matter experts,

data mining and collection, establishing course criteria and

curriculum, and setting agendas and deadlines.

. Designed and produced comprehensive training programs and documents

for global release.

. Created an international standard of documentation for IP Telephony

training workshops.

. Consulted with the clients so that all parties fully understood the

scale and scope of the project.

INFLOW - European Sales Analyst

. Analyzed potential sales opportunities in Ireland and the UK,

determined effectiveness of potential market lists, and acquired

lists offering strong sales opportunities, while providing

significant cost savings to the company.

. Managed implementation of ISO 9000 for the National and

International Sales Development Department. Conducted an internal

audit to determine the exact processes in place and documented key

departmental processes.

. Consulted with ISO 9000 certification auditors to refine and

perfect documents, performed post certification compliance checks,

coordinated ISO 9000 reports among departments to maintain

consistency.

Education

MBA - International Business

2002

UNIVERSITY OF DENVER - Denver, CO.

BSBA - Marketing

1995

UNIVERSITY OF DENVER - Denver, CO.

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