Manager Management

Eric GarciaEric Garcia Eric Garcia

** ****** ****** *** ******, Connecticut, 06840

Phone: 203-***-****: E Mail: ***********@*****.***

Summary

Accomplished media management leader and creative visionary, with more than 10 years of experience building and

enhancing operations for organizations ranging from business startups to global corporation opperations. Expert

communicator and business strategist, specializing in winning key clients and generating new business opportunities.

Successful record of conceptualizing and implementing innovative business improvement initiatives, acquiring top level

talent, resulting in multi million dollar revenue growth, significant cost savings, improved client satisfaction, and employee

morale.

Specialties

Business startups, Global brand management, New business development, Organizational development,

Client management, Creative problem solving, Budget management, Digital asset management, Online review and approval

system development, Advertising production, Packaging design & development,

Experience

Senior Vice President

PRINT International – Studio Bleu August 2008 – Present

Facilitated and launched StudioBleu. The New York City based cross media design, advertising production, brand

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management division of PRINT International. StudioBleu is engaged in both on and offsite studio support for companies

and brands including Coty Prestige Inc, Coty Beauty, Dell Labs. Brand and design support for Estee Lauder, Revlon,

Novartis, Newell Rubbermaid,

Set up packaging design and development team both internally and onsite at Coty Prestige and Beauty.

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Set up involved the design and implementation of a custom web based artwork request, review and approval system.

Along with a digital asset management system.

New Business development, New client presentations and pitches.

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Key in winning over 3 million dollars in business and operations for the launch of the division

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Director of Studio & Interactive Services

HudsonYards, Capps Digital – formerly AGT•Seven & Schawk January 2005 October 2009

Facilitated and Launched studio and Interactive services for HudsonYards. Focus was a client driven request to decouple

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production services from agency creative. Allowing for a more cost effective solution to adapt and deliver creative

ideation through cross media applications: packaging, advertising and the internet.

Key in pitching and landing over 3 million dollars in new business for company.

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Migrated packaging and advertising production for Coty cosmetics from Unilever Cosmetics International to

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HudsonYards New York operations: Brand Management, Packaging, Retouching, Copywriting, Photography. Setup and

migration ultimately delivered a 30% savings to their marketing communications budget. Reduced overhead, headcount and

streamlined workflow benchmarking efficiencies.

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Launched interactive services. Focus was to handle all interactive production for IBM. Taking agency creative ideation

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and producing HTML email campaigns, Flash Banners, Landing Pages and micro sites.

Packaging Studio Manager

Elizabeth Arden – HudsonYards / AGT•Seven Onsite Studio September 2003 January 2005

Managed onsite Packaging design and production studio. Consisting of 4 traffic managers, 4 designers and 2

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copywriters.

Recruited, trained and motivated studio staff, Managed budget and maintained P&L

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Designed and developed an online artwork request review, approval and copy management system. Streamlining flow of

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artwork request between Stamford, NYC and Miami offices

Consolidated advertising production services from multiple locations after the acquisition of Elizabeth Arden by French

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Fragrances International

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Senior Packaging Designer

Unilever Cosmetics International – Seven Worldwide Onsite Studio April 2001 September 2003

Migrated packaging and advertising artwork after the sale of European designer parfums from Elizabeth Arden to

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Unilever Cosmetics International.

Onsite designer and production manager for all European fragrances: Lagerfeld, Valentino, Cerruti, Chloe

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Designed saleable and promotional packaging, setboxes, labels, displays

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Liaison between Unilever Marketing NYC and European designer parfums Paris

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Managed all packaging copy design and production

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Managed packaging from design and development to global printing color approvals

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Maintained global copy, ingredient and standards for all EDP brands

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Packaging Production Designer

Elizabeth Arden – Seven Worldwide Onsite Studio March 1999 September 2001

Assisted in the set up design and development of the Elizabeth Arden OnSite studio currently HudsonYards onsite

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packaging studio. This position ultimately set the pace for my career in packaging design, development and

management.

Migrated all packaging and advertising from Elizabeth Arden NYC to Elizabeth Arden, Stamford, CT

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Developed beta version of Filemaker Pro artwork request, traffic and tracking system that I later deployed to a more

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robust system when I took over as studio manager in September 2003

Responsible for all artwork relating the European brand and sub brands of:

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Valentino, Lagerfeld, Cerruti and Chloe

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Photo Retoucher & Catalog Designer

Amscan Partygoods January 1998 March 1999

Digital scanning and retouching of all party goods imagery used in catalog, instore and ooh usages

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Created and rendered CGI imagery to be used in place of products being developed

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Implemented the Kodak ICC workflow on all imagery, photography and print production

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Set up and managed internal photo shoots of party good accessories

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Catalog Designer & Photo Retoucher

Lillian Vernon August 1995 January 1998

Designed and Layed out LV seasonal catalogs

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Flatbed and drum scanning of photography.

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Color retouching and sillowing of scanned artwork

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Ran and managed prepress proofing of all catalog spread before releasing to printers.

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Set up and managed photo shoots of party good accessories

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Education

Mercy College 1997 1999

Business Administration

School of Visual Arts 1996 1999

Advertising design & production

Westchester Community College 1995 1997

Packaging design & Production

Skills

Adobe Illustrator CS4, Adobe Photoshop CS4, Dreamweaver CS4, Flash, Fireworks, HTML, CSS, CS4, MS office, Ms

Excell, MS, Powerpoint, Apple Keynote, Pages and numbers, Filemaker Pro

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