Marketing Manager

andrea shuff

619-***-**** ******@*****.***

*** *** ******, *****

EXPERIENCE

Jack in the Box Inc, San Diego & Los Angeles, CA

Creative Development Manager, 11/04- present

. Manage 3 advertising agencies through creative fulfillment of all

General Market and Hispanic media including television, radio,

print, outdoor, online, social networking, website, in-stadium,

video games, mobile, email & direct mail.

. Gatekeeper of creative approval process. Ensure agency creative

is on strategy and in alignment with brand. Manage, package and

communicate all client input from Marketing Managers, VP Marketing,

CMO, Media and Legal. Mediate conflict resolution as issues arise.

Negotiate timely solutions that meet campaign objectives and are

best for the brand.

. Supervise all live action, food & print photography pre-production

meetings & shoots (30+/year), working directly with agency,

production company, line-producer and director.

. Plan and manage $14MM advertising production budget, including

talent hold and release. Lead quarterly "creative needs" meetings

to ensure agencies are planning and producing pipeline of creative

that is in line with marketing calendar changes and within annual

budget parameters.

. Mange RFP process for new vendors. Transition new agency partners.

Write & present annual agency reviews, coordinating feedback from

all senior level marketing partners including VP Marketing

Communications, VP Menu Marketing and CMO.

Accomplishments:

. Awarded Chief Marketing Officer Award for outstanding performance

and dedication, 2007

. Generated cost savings by identifying strategic themes across

product events to create "template" commercials that maximize the

number of product tests and minimize production spending

. Led the team that successfully executed the fully integrated "Eat

It. Anytime." branding campaign, the most successful online

campaign in the brands history and winner of a Gold Effie award

. Initiated improvements that resulted in more efficient process and

integrated marketing communications including first corporate style

guide, creative distribution process, creative development tracking, electronic library for sharing creative to management, agency

toolbox that allows agencies to share & store documents

. Effie Awards: "Sirloin vs Angus"('08), "Hang In There Jack" ('09),

"Mini Sirloin Burgers" ('09)

VitroRobertson Advertising, San Diego, CA

Account Executive, Account Coordinator, 12/02 - 10/04

Kyocera Wireless, Cobra Golf

Ensured all projects moving through agency on time, under budget

and within creative strategy

Executed creative process for television, outdoor, POP, direct

mail, in-store, sales materials, brand re-development, corporate

design elements and tradeshow materials

Maintained daily contact with clients and followed through on

client requests

Created all project estimates, schedules, work orders and status

reports for account activity

Briefed creative teams on new projects

Obtained network clearance for all televisions scripts and managed

voice-over and editorial revisions

Assisted agency partners and department heads on new business

research and presentations

VitroRobertson Advertising, Receptionist, 02/02 -11/02

INTERNSHIPS

Doe-Anderson Advertising, Fall Intern, 2001

Asylm Marketing, Field Intern, 2000

Grand Lake Lodge, Summers working in Rocky Mountain National Park,

1997-2000

EDUCATION

University of Louisville, Bachelor of Arts in Communication, 2001

. 4.0 GPA major / 3.6 cumulative

. Study Abroad, University of Queensland, Australia

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