BRIAN D PETERS
Cell: 817-***-**** Res: 817-***-****
*.*********@*****.***
**** * ********* **** / ********, Texas 76031
PROFESSIONAL PROFILE
Automotive Operations and Process Management Professional. Analyze and
consult with a strong focus on bottom- line improvement using a multi-
dimensional approach with a strict emphasis on results. Specific expertise
in:
Process Analysis Cost Containment
Customer Retention / CRM / CSI Price Strategies
Marketing Software Utilization / Service
Pricing Guides
Shop Efficiency Web-Related Business Elements
PROFESSIONAL EXPERIENCE
Dealerbuilt Lightyear Technologies
2009 -Present
Fixed Operations Implementation Specialist
Focus: Implement and Consult software setups and best usage of Lightyear
Fixed Ops Products
Consult and assist with
. Using the computer to automate daily routines.
. Service advisory setups
. CSI related best practices
. Using the computer to help automate CSI and customer handling
techniques.
. Parts ordering parameters
. Parts aging and obsolescence identification / return strategies
. Days supply calculations
. Pricing Matrices and strategies
. Min Max
. Source design and usage
Mitsubishi Motors North America
2002-2009
District Parts and Service Manager
Focus: Increase Monthly Revenue Streams and Customer Retention for Parts
and Service:
. Customer Handling / Best Practices - All about the Customer!
. Up-selling - Being prepared - Preparation is 90% of the work.
. Consult overall Customer Retention Management strategies.
. Improved data report analysis and improved action plan regiments.
. Customer Intervention / Customer Case Handling.
. Warranty cost control.
. Financial statement analysis to target revenue and cost opportunities.
. Proper approaches to wholesale marketing and sales
. Increase parts sales volume through Service Drive best practices,
parts wholesale efforts.
. Assist in parts pricing matrices and policies improved monthly gross
profit.
Achievements:
. Up to 20% improved monthly revenue streams with targeted data-mining
(CRM)
. Expanded ancillary product offerings adding as much as $5000 monthly
gross profit.
. Proper Customer Handling yielded up to 35% improved Customer
Satisfaction Scores.
Cowboy Corporation.
2000-2001
Regional Sales Manager
Focus: To Introduce and sell E-Lead software modules for start-up company.
NOTE: This company was purchased by Cobalt.
BRIAN D PETERS
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Automatic Data Processing / Dealer Service
1994-2000
Territory Sales Rep
Focus: Sales of Customer Retention Management Systems and Products.
. Sales and Service follow-up for CRM relative products including
monthly service reminders and special coupon marketing products.
Including GM STG products.
. DMS system add-on sales / Territory Manager.
. Payroll Product training and sales.
Achievements:
. Achieved 212% sales quota FY 2000.
. Won Board of Directors Sales Achievement Recognition.
Volkswagen of America.
1983-1994
Territory Sales and Support Manager
. Installation of DMS software and training of dealership personnel
o Accounting
o Service
o Parts Invoicing and Inventory Control / ETKA
. Other developmental assignments (detail upon request)
EDUCATION
BBA / Production and Operations Management, University of North Texas,
Denton Texas
PERSONAL DEVELOPMENT
. Promoted twice within Volkswagen of America while attaining Bachelors
Degree and while working full time.
. Won Board of Directors recognition at ADP for being top salesperson in
the country, while selling CRM related products to all brands of
dealerships.
. Graduate of Dale Carnegie Institute in San Antonio, TX.
. Mike Nicholes Parts Inventory Management
. DSI Advanced Parts Inventory Management
. AtCon Fixed Operations Management
. All Mechanical / Electrical Technician Training Modules - MMNA.
. Outstanding computer skills including ALL Microsoft Office modules
MEMBERSHIPS
Project Management Institute / Pathpro