Account Executive Sales

Vanessa M. Muro

**** ***** ***** ***** - **** Valley, CA 93065 - home: 805-***-**** cell:

917-***-**** email: abl22i@r.postjobfree.com

Experience:

*/** - */** **** NAST PUBLICATIONS

New York, NY

Marketing Director, Details (1/10 - 7/10)

Marketing Director, Glamour (6/08 - 12/09)

Associate Marketing Director, Glamour (12/07 - 6/08)

Senior Marketing Manager, Glamour (2/06 - 12/07)

Marketing Manager, Glamour (2/05 - 2/06)

Awards:

2006, Glamour Magazine Marketer of the Year Runner-Up

2005, Glamour Magazine Overall Team Performance (Marketing

Department)

. Successfully spearheaded strategic recommendations and

development for major primary research studies, which

resulted in significant new business wins for Glamour.

. Developed new core sales presentations for sales reps to sell

various facets of the Details and Glamour brands.

. Created customized sales presentations, sell sheets, mailers

and e-blasts for the Fashion, Beauty/Grooming, HBA,

Automotive, Liquor/Tobacco, Health, Home, Food, Finance,

Travel, Technology and Entertainment categories.

. Supervised the development of day-to-day sales materials for

all categories.

. Partnered with Creative Services department to produce

integrated added-value presentations for targeted clients.

. Recommended, executed, analyzed and presented ongoing reader

panel surveys; led panel re-launch for Glamour.

. Spearheaded launch of The Details In-Crowd, an exclusive

group of reader ambassadors.

. Analyzed and presented syndicated audience research studies

(MRI, MMR, JD Power), reader involvement research (VISTA, MRI

Starch), and circulation results (ABC); implemented market

share data (PIB) into materials.

. Incorporated online measurement metrics into sales materials

as necessary (comScore, Nielsen).

. Managed a Marketing Manager (Details); Associate Marketing

Director and two Marketing Managers (Glamour).

5/04 - 2/05 OGILVY & MATHER New

York, NY

Account Executive (5/04 - 2/05)

Brands managed: Kimberly-Clark (Pull-Ups, Good Nites, Little

Swimmers, Poise, Depend)

. Participated in the strategic and creative development of new

TV and print campaigns.

. Responsible for writing and presenting Agency POV's, brand

reviews and competitive advertising reviews.

. Provided daily management of national TV and print campaigns

with media budgets ranging up to $27 million.

. Managed an Account Coordinator.

10/01 - 5/04 DEUTSCH, INC.

New York, NY

Account Executive (5/03 - 5/04)

Assistant Account Executive (10/01 - 5/03)

Brands managed: Pfizer (Zoloft), Revlon (Revlon and Almay),

Novartis (Lamisil and Zelnorm)

. Participated in the strategic and creative development of new

TV and print campaigns.

. Responsible for writing and presenting Agency POV's, brand

reviews and competitive advertising reviews.

. Provided daily management of national TV and print campaigns

with media budgets ranging up to $124 million.

. Managed an Assistant Account Executive and Group

Administrative Assistant.

8/99 - 2/01 SCHEYER/SF

San Francisco, CA

Assistant Account Executive (1/00 - 2/01)

Account Coordinator (8/99 - 1/00)

Brands managed include: eMusic, Perceptual Robotics, PayCycle,

Mill Valley Film Festival, Fog City Leather, Quicken

. Coordinated TV, print, radio, direct mail and online efforts

for clients.

Education:

9/94 - 6/98 UNIVERSITY OF CALIFORNIA, LOS ANGELES

Los Angeles, CA

Bachelor's Degree in History; Dean's List, 1997

Skills: Expert in PowerPoint, MS Word and Excel. Exposure to

InDesign and Photoshop.

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