Marketing Health
Resume:
Lori J. Hunt
Fort Wayne, Indiana 46835
CAREER SUMMARY Nineteen years experience in Health Care public relations,
marketing, and strategic planning. Areas of expertise include marketing
plan development, market research and analysis, brochure writing and
development, advertising planning and buying, media relations, special
events, and team building.
PROFESSIONAL EXPERIENCE
PARKVIEW HEALTH SYSTEM, Fort Wayne, IN 1989-Present
Marketing and Strategic Planning Coordinator Parkview Level II Trauma
Center 1996-Present
Develop the strategic plans and marketing plans for Parkview
Level II Trauma Center, which include media relations,
advertising and education for Trauma Prevention.
Plan and implement outreach efforts to area hospitals and
physician practices to promote the Trauma Center and the flight
program. Goal is to increase market share and brand throughout
the region. Results, after one year I met or exceeded all my
goals .We had a 2% market share rise, which was the first
increase we have seen in three years.
. Supervise 7 staff who do education, marketing and outreach
in community and area schools.
. Work directly with community volunteer groups, Indiana
Surgical Specialists, emergency physicians, Parkview
Hospital administration, Local law enforcement, school
educators and several community leaders.
. Results: currently reach 82% of our school children each
year with our programs: Don't Text and Drive, Car Control
Clinic for new teen drivers, and Bike Helmet Safety.
Attracted national celebrities to endorse the campaigns
including Jeff Gordon, Nascar, David Wolf, Astronaut, and
Mike Vanderact of the Indianapolis Colts and Good Morning
America. The Bike Helmet campaign won several local, state
and national awards, including Best of Show at IABC
convention.
Community Relations Specialist Parkview Health System
1989 - 1996
Developed and implemented marketing strategies for Parkview
Health System and
Parkview affiliated physicians. Responsibilities included media
relations; press conferences and special events. Wrote
technical and feature articles for Parkview monthly
publications.
Developed and implemented marketing plans for Parkview Trauma
Center, Parkview Samaritan, Regional Rehabilitation and
Neurological Center, Parkview Senior Club, Parkside Health and
Fitness Club. The measurable results were a continued increase
in market share between 1990- 1996.
MARKETING CONCEPTS, Ft. Wayne, IN 2001-Present
Co-Owner of a company that provides marketing services to
businesses in our area. We do fund raising, media training,
advertising placement, developing marketing plans, designing web
sites and brochures, logo branding, logo branding campaigns, and
direct mail campaigns. The fundraisers we did for CANI Community
Action of Northeast Indiana. We raised dollars through golf
outings and direct mail pieces.
Clients: Community Action of Northeast Indiana, Orthopedics
Northeast, Northeast OBGYN, Convalescent Center, Wayne
Fasteners, Reliability Concepts, Fort Wayne Newspapers, and Peg
Perigo.
SUPER SHOT, Ft. Wayne, IN 1995-
2001
Director of Marketing and public relations for a large and growing
organization.
Responsibilities: media relations, newspaper advertising,
coordinating production of commercials, media training for
staff, coordination of volunteer groups, developing marketing
plans, newsletters and brochures, special event planning, and
providing photography services.
Results: Super Shots grew annually at a rate of 60%, starting as
a semi-annual event, which provided free immunizations to having
24 clinics per month. The program was so successful it was
featured on Good Morning America and won several city, state and
national awards.
LORI HUNT PHOTOGRAPHY 1994-present
Professional Photographer for several Fort Wayne and Indianapolis
based companies.
Clients: Fort Wayne Newspapers, Fort Wayne Magazine, Kroger's,
Pyramid Communications, Lutheran Foundation, Builder/Architect
Magazine, Fort Wayne Philharmonic and Parkview Health Network.
EDUCATION
Purdue University, West Layette, IN B.S. Public Relations
with Minor in Visual Design
AWARDS AND ACCOMPLISHMENTS
Three published books, one of my writing and two with my photography
National winner of Parade magazine photo contest
Distinguished Hoosier Award from office of the Governor
IABC Bronze, Silver and Gold Quill Award for Super Shot Saturday
Marketing Program
IABC Bronze and Silver Quill Award for Community Relations Campaign
for bike helmet safety program
IABC Bronze and Silver Quill Award for Medical Photography
IABC Bronze Quill Award for Public Relations Writing
IABC Bronze Quill Award for Media Coverage
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