Sales Customer Service

HEATHER DUDLEY

** ****** ****, **********, ** ***90

774-***-****, Email: ************@*****.***

SENIOR MARKETING & SALES MANAGER

Accomplished marketing and product development professional with proven

success in achieving and exceeding company goals and objectives in all

aspects of day-to-day activities, with a focus on the execution of key

marketing initiatives. Effectively led cross-functional teams in setting

goals, establishing priorities, managing resources, and developing targeted

operating strategies. Innovate strategic sales and product development

programs designed to increase operational efficiency and project

management. Excel at interacting with broad populations, including C-level

executives, sales representatives, vendors, clients, contractors, and

related stakeholders. Evaluate industry trends and use findings toward

designing and executing plans to boost productivity and performance.

Event Planning Account Management Customer Service Vendor Negotiations

Market Penetration New Business Development Product Marketing Team

Leadership

AWARDS

Business Woman of the Year Award - Presented by National Republican

Congressional Committee, 2005

President's Club Award for attaining Top 10% in Sales / Promotional Office,

2005

Achievement Award for obtaining Top 20% in Sales as an individual

Promotional Representative, 2004

PROFESSIONAL EXPERIENCE

SMART CIRCLE INTERNATIONAL, (Formerly Quantum Events), Boston, MA

Smart Circle International is the dominant force in referral marketing

worldwide for consumer services and entertainment

National Sales/Event Marketing Director (2005-January 2010)

Proactively build extensive client and vendor relationships to boost sales

and profitability levels by developing strategies to promote key channel

development, establish business goals, and reduce costs and expenses.

Spearhead the development of key marketing initiatives, trade shows,

special events, and various media publications. Work exclusively on

managing campaigns for top clients. Proactively forge and establish key

relationships and liaise effectively with the management team. Implement

ongoing process improvements, operational strategies, and quality assurance

plans by interfacing between senior managers, strategy committees, and

board meetings. Communicate between clients, vendors, C-Level executives,

and management to set revenue goals, motivate sales team, develop targeted

strategies, and promote ongoing growth and profitability. Perform extensive

product presentations to increase client bases and expand into new markets.

Execute ongoing market research and competitor analysis in order to create

and modify campaigns to reflect market conditions.

Selected Accomplishments:

. Applied strong business acumen and networking skills toward earning a

stellar reputation amongst colleagues, including achieving promotion to

oversee key national clients.

. On track to exceed sales goals and objectives by 20% to 30% in 2009, by

developing key client campaigns, penetrating and expanding market

presence, and implementing effective sales training programs.

Continued...

HEATHER DUDLEY - Page 2

774-***-****, Email: ************@*****.***

PROFESSIONAL EXPERIENCE

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ROPA PROMOTIONS, Woburn, MA

ROPA Promotions creates innovative public relation campaigns.

Event/Sales Marketing Manager (2003-2005)

Innovatively designed, developed, and launched targeted advertising,

marketing, and promotional materials to promote a nationwide spectrum of

events for both non-profit and profit companies. Recruited, hired, trained,

and supervised a 17-member team of full-time promotions and sales

representatives. Conducted market research, and compiled and authored

reports for management regarding client portfolios. Innovated an employee

training program designed to ensure sales staff attains strong sales,

customer service, and closing skills.

Selected Accomplishments:

. Promoted rapidly through the ranks by delivering successful and effective

sales and marketing campaigns, as well as consistently ranking in the top

15 of sales and promotional representatives nationwide.

. Increased company profitability and drove profit margin by nearly 30% by

achieving $750K in sales for the first year of tenure.

EDUCATION / PROFESSIONAL DEVELOPMENT

Bachelor of Arts in Psychology, Minor in Marketing

Lehigh University, Bethlehem, PA, 2003

Numerous Sales Trainings, Pre-Management Training, and Continuous

Management Training

COMMUNITY ACTIVITIES

Team in Training Alumni for Leukemia and Lymphoma Society

Participates in Winchester Highlanders Running Club

Contact this candidate