Marketing Sales

K ARLINE DALY BACHMAN

** ******** ******, ** ***** 714-***-**** *****.*******@*****.***

OBJECTIVE

Graduate of Southern Methodist University’s Cox School of Business seeks to obtain a position as a Sales & Marketing

Assistant with Services by Savvy which will utilize acquired knowledge and collective experience

EDUCATION

Southern Methodist University, Cox School of Business Dallas, TX

Degree: Bachelor of Business Administration

Emphasis: Marketing

Minor: Psychology

Graduation: August 2008

Marketing & Business Coursework

Fundamentals of Marketing, Integrated Marketing Communications, Market Research, Brand Equity,

Integrated Marketing/Sales Promotion/Event Marketing, Marketing Management, Sports Marketing,

Marketing Segmentation & Product Positioning, and Internet Marketing & Social Media

Relevant Projects

Sports Marketing Team Project

Designed multiple Boston Celtics sponsorship plans for Snapple (fictitious project)

Performed extensive due diligence to form a sponsorship situation analysis which

included evaluating Boston demographics, researching team history, etc.

Conceptualized sponsorship slogan “Boston Tea Party” around Snapple’s brand

Developed three sponsorship tiers (Gold, Silver, and Bronze) that reflected event

and advertisement opportunities as well as sponsorship benefits

Prepared comprehensive sponsorship proposal and presented recommendations

Integrated Marketing Communications

Worked as part of a team to develop a comprehensive, integrated marketing plan to

position the Under Armour brand in new target markets (fictitious project)

Created new target market profiles based on extensive demographic research

Constructed a roll out timeline for the branding campaign around three seasons

Planned marketing budget for each season’s advertising campaign

Saddleback College Mission Viejo, CA

Degree: Certificate of Web Design & System Administration

Graduation: January 2011

Related Coursework

HTML, JavaScript, Photoshop, Dreamweaver, Introduction to Networking, MySQL

WORK EXPERIENCE

March August 2009 FiveSixty by Wolfgang Puck

Dallas, TX

Responsible for scheduling for large parties and events as well as special dining services for guests

Operated telephone switchboard to answer, screen and forward calls, providing information, taking

messages and scheduling reservations.

Maintained communication with management, kitchen staff, serving staff, and guests

to ensure that dining details are handled properly and customers' concerns are addressed

March July 2009 Revolution 3D Tea, Part Time Marketing Manager Dallas, TX

Formulated new marketing programs and sales strategies, launched new products, and managed a

small marketing and sales team

Compiled weekly sales reports to further establish and analyze target market

COMPUTER & DATABASE SKILLS

MS Word, MS Access, MS Excel, Powerpoint, Outlook, Hoovers, Bloomberg

COMMUNITY INVOLVEMENT

Junior League of Orange County 2010 Present

Promotes voluntarism throughout the community through collaboration with organizations that

promote the health, safety, and education of all individuals

American Marketing Association 2008 Present

Attends marketing lectures and seminars in order to enhance knowledge of current marketing strategies

SMU Cox School of Business Marketing Association 2005 2009

Gained experience and knowledge of marketing and careers available in this field.

Contact this candidate