Sales Marketing

John Severson, Copywriter

***** ******* ****, **** *******, MN 55347

952-***-**** Email: *************@*******.***

Web: johnseversoncopy.com

Summary Insightful, collaborative copywriter committed to providing

clients with more strong ideas at every opportunity and

producing engaging work that gets results. Versatile and

very reliable. Extensive experience writing for food,

financial, healthcare, loyalty, travel and technology

accounts. Skilled at selling work and building long-term

client relationships.

1997 to present Freelance/Contract Copywriter & Creative Director,

Minneapolis, MN

Built a loyal group of clients by consistently digging

deeper to deliver a broad range of compelling concepts

and effective communications. Wrote direct mail,

interactive, print and sales collateral for a diverse

group of local and global companies.

2008 to 2010: Boost Marketing Communications, Contract

Copywriter

Create results-driven interactive, direct mail, print,

radio and sales collateral for consumer, B2B and loyalty

accounts. Present and sell work to key decision makers.

Continuously refine communications to improve results.

Received Echo Award in 2009 for a Priority Club Rewards

email campaign that delivered open and click-through

rates as high as 80 to 90% along with impressive

increases in ROI.

Clients: Holiday Inn, Priority Club Rewards, Hallmark

Insights, JNBA Financial Advisors

2007 to 2008: BI Worldwide, Contract Copywriter

Wrote a wide variety of traditional and interactive B2B

marketing communications for the Microsoft Windows Server

2008 operating system launch.

2002 - 2007: Carlson Marketing, Contract Creative Team

Teamed with a talented fellow senior creative to produce a

wide range of effective loyalty campaigns. Frequently

presented work to senior managers and client teams.

Clients: British Airways, Northwest Airlines, Amtrack,

Merial, Piper Jaffray

2000 - 2007: Campbell Mithun, Tax Season Creative Team

Often part of team that created the annual, award-winning

H&R Block tax campaign -

a demanding direct response effort that started in summer

and stretched into tax season.

Clients: H&R Block, H&R Block TaxCut software, H&R Block

Financial Advisors

1997 - 2002: Steadily won clients and repeat business by

providing an ample supply of strong concepts, persuasive,

on-target copy and prompt turnaround.

Clients: Cargill, Charles Schwab, ConAgra, Cummins, Delta

Air Lines, Federal Express,

General Mills, Hormel, IBM, Lawson Software, Pfizer,

Pillsbury, Sprint

1995 - 1997 Rusten Marketing, Minneapolis, MN, Copywriter

Our successful global launch of a 3M product served as a

model for future rollouts.

Clients: 3M, UCare Minnesota, Habitat for Humanity

1993 - 1995 GL Ness Advertising, Minneapolis, MN, Copywriter

Enhanced the creative product and helped this small agency

expand rapidly.

Clients: US Bank, HealthEast, Minnesota Film Board, North

Dakota Tourism

1990 - 1993 The Zimmerman Group, Minneapolis, MN, Copywriter

Teamed with three art directors to create effective

consumer and B2B communications.

Clients: Green Giant, Pillsbury, Gelco Payment Systems,

Select Comfort

Awards Echo Awards, ARC Awards, Icon Awards, Best of Show Addy

Education University of Minnesota, Minneapolis, MN

BS Business with honors

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