Designer Design

JOSEPH LaBASH } Graphic Designer

** ******* ******, #***, *** York. NY 10033

*******@*****.***

www.labashdesign.com

203-***-****

EXPERIENCE }

INDEPENDENT (NYC/CT)

(December 2008 to Present)

. Freelance print designer/production artist of sports media guide,

yearbook, billboards; consumer cereal, soup and grated cheese brand

identity and package design

. Brands include: National Football League (Tampa Bay Buccaneers), Fort

James (Dixie Cups), Castle Cheese and other local independent brands

EASTWEST MARKETING GROUP (NYC)

(November 1999 to December 2008)

. Full-time print production artist of in-store P.O.P. displays, FSIs, sell

sheets. Main responsibility: creation of full-size detailed, print-ready

mechanicals for multi-SKU packaging

. Brands: Kraft (Post Cereal, Life Savers, Nabisco) and Reckitt Benckiser

(Air Wick, Old English)

BANANA DESIGN (CT)

(March 1999 to October 1999)

. Permanent freelance print designer and production artist of sports and

entertainment trading cards, outer wrappers, display boxes and restaurant

promotionals

. Brands: ESPN (ESPN Zone theme restaurants), Panini Photo Cards (Austin

Powers, Backstreet Boys) and National Football League

MARKETING CORPORATION OF AMERICA (CT)

(July 1998 to July 1999)

. Permanent freelance print designer and production artist of consumer

product P.O.P. displays, sell sheets and direct mail

. Brands: UST (Skoal, Copenhagen and Rooster), Pepsi (Pepsi Cola, Doritos,

Pizza Hut) and CBS Cable

COLANGELO GROUP (CT)

(January 1997 to July 1998)

. Permanent freelance print designer and production artist of consumer

product packaging, P.O.P. displays, FSIs, sell sheets

. Brands: Pepperidge Farm, Kraft (Handi-Snacks, Country Time) and Poland

Spring

PINNACLE BRANDS, INC. (CT)

(April 1993 to December 1996)

. Permanent freelance print designer of sports trading cards, outer wraps,

packaging, P.O.P. posters and displays

. Brands: Major League Baseball, National Football League, National Hockey

League and NASCAR

R.W. HOGAN ASSOCIATES, INC. (CT)

(November 1991 to March 1993)

. Permanent freelance print designer/production artist of four-color

catalogues, brochures, corporate annuals, sports publications and video

presentation packaging

. Brands: Indiana Pacers, New York Knicks, Houston Rockets, Atlanta Hawks,

New York Giants, Oxford Health and Vermont Pure Water

ABOUT ME? }

With nearly twenty years of print design and production experience

developing branding and promotional materials, I've demonstrated a strong

ability to effectively communicate to a consumer-driven, target audience.

SPECIALIZE:

. Design and production of consumer product packaging and promotion

components: labels, outer wraps, display boxes, shipping cartons, point-of-

purchase (P.O.P.) displays, tear pads, posters, window clings and free-

standing inserts (FSI)

. Produce meticulously detailed, full-size, print-ready mechanicals for

multi-SKU cereal packaging

PROFICIENT:

. In CS3 (InDesign, Illustrator, Photoshop), QuarkXpress, Acrobat and

FlightCheck on a Macintosh platform

. Extensive knowledge in the use of Hewlett Packard large-format printers

for creating client presentation boards and mockups

. Excellent high-resolution re-touching and compositing skills

PROFESSIONAL PLANS:

. Broaden my skills by ultimately learning web site creation & television

graphics

. Continually learn and be challenged as a designer

Brainstor-me

. Responsible, ambitious employee

. Proven software, creative, production and communication skills

. Extremely high work ethic

. Enjoy a fast-paced team environment

. Approach assignments with enthusiasm

. Meticulous, detailed-oriented artist

. At times, the "go-to guy" when consistency & reliability are essential

. Enjoy "bouncing" ideas off co-workers

. Welcome constructive feedback

Contact this candidate