Project Manager Communications

Lisa L. Gonzales

**** ****** ****, ** . **********, DC, 20010 . 707-***-**** .

******************@*****.***

Professional Profile:

Senior Writer and Editor

Ten years of overall experience, including recent position as a Senior

Writer and Editor at the National Aeronautics Space Administration (NASA)

Headquarters

Results-focused with a proven track record of developing and producing

publications that strengthen organizational image and functionality while

engaging key audiences and building consensus for top-priority goals.

Confident, motivational project manager. Highly skilled in oral and written

communications, as well as in developing the same in junior staff. Adept at

building strong, sustainable relationships with community groups, partner

organizations, and employees at all levels. Skilled in providing innovative

communication strategies and solutions that unify stakeholders,

international partners, and communities of practice.

Core Competencies

Internal and External Communications Social Media and Emerging Technologies

Strategies

Editorial Planning and Implementation Brand Management and Message

Development

Story Research, Writing, and Editing Media Relations and Community Outreach

Professional Highlights

NASA Headquarters (Contractor), Washington, DC, 2005-2009

Senior Writer and Editor, Communications Services

Created communications publications for agency programs and initiatives.

Liaised with clients and subject matter experts to provide strategic

direction on member communications, including the implementation of social

media capabilities. Authored publications that presented complex scientific

achievements and initiatives in clear and concise language. Applied

organizational solutions to enhance product development and delivery.

Managed multiple projects under various production and client deadlines.

Researched, wrote, and edited print and web copy for a range of

deliverables, including annual reports, blogs, websites, grant proposals,

presentations, newsletters, and books. Provided guidance and advice

regarding compliance with branding guidelines and messaging objectives.

Selected Achievements and Contributions:

Overhauled NASA's publication style guide, developing the "One NASA"

branding guide used in all external communication materials produced by

NASA centers and contractors; followed up by reviewing materials to ensure

brand compliance.

Managed and edited publications involving multiple authors and communities

of practice, including Remembering the Space Age (social scientists and

historians); Space Science Is for Everyone (educators); Global Reach: A

View of NASA's International Cooperation (international partners); and the

annual Aeronautics and Space Report of the President (federal agencies).

Leveraged the agency knowledge base accumulated after the Columbia space

shuttle explosion to develop an executive leadership module on disaster

response and to write a script for an internal film documentary on the

recovery of the shuttle.

Researched and authored Exploration 101, a communications product

commissioned by the Office of the Administrator to communicate to Congress

and the general public the transition of the agency's primary mission from

low-earth orbit to deep space exploration (2008 Communicator Award of

Excellence).

Lisa L. Gonzales - Page 2

Phone: 707-***-**** . Email: ******************@*****.***

University of Notre Dame and Saint Mary's College, South Bend, IN, 2003-

2005

Adjunct Professor of Advanced Writing and American Literature

Developed course content and pedagogical strategies, including

instructional objectives, daily lectures, assignments, textbook selection,

and writing workshops. Extensive editing and critiquing of creative and

analytical writing. Managed and motivated classrooms of 20-30 undergraduate

students.

Selected Achievements and Contributions:

Strengthened critical thinking and writing capabilities of students through

extensive research, writing assignments, text analysis, and the workshop

environment.

Used small-group activities to instruct students on group communications

strategies and appropriate techniques when critiquing the work of team

members.

Provided advice and guidance to graduate-student instructors on core

knowledge areas, including writing standards, pedagogical best practices,

and effective student interactions.

Lawrence Berkeley National Laboratory, Berkeley, CA, 2000-2003

Writer and Editor, Public Information Office

Wrote copy under multiple deadlines for a daily electronic newsletter,

laboratory-based websites, bi-weekly internal newspaper, monthly electronic

journal, quarterly external magazines, and departmental brochures. Re-

purposed communications materials for many audiences, including the general

public, media, lab personnel, local and federal government entities, and

the education and scientific communities. Advanced the laboratory's

strategic communications agenda with stakeholders in the education and

local communities. Supported division websites by assessing their accuracy,

reliability, accessibility, and legibility. Conducted media research and

prepared lab personnel for media interviews. Promoted collaborative events

between scientists and local schools. Functioned as press liaison for

community and education issues, including producing media advisories and

press releases for the local press and public service announcements for the

community. Provided support to the Director and other laboratory executives

at city council meetings, press briefings, and community events.

Selected Achievements and Contributions:

Directed all aspects of a monthly community newsletter--a component of a

major communications re-branding initiative to improve awareness within the

local community of the laboratory's research--including editorial content,

design and layout, and metrics of assessment.

Collaborated in the execution of a long-term re-branding initiative, the

"Did You Ever Wonder?" Campaign, which included print and web deliverables,

advertising, media advisories, and interviews.

Converted extensive high-level science text into brief articles for a

general audience and inclusion in a daily electronic newsletter.

Designed and implemented a monthly "Breast Cancer Research Forum" that

brought together researchers and practitioners for public discussions on

topics concerning fundamental scientific inquiry and the application of new

research findings into communities of care.

Communicated the mission and goals of the laboratory by facilitating visits

and interviews by press, citizens, and civic leaders.

Education and Academic Awards

M.F.A. in Creative Writing, 2005: University of Notre Dame, South Bend, IN,

University Graduate Fellowship

M.A. in English and Writing, 2000: University of California at Davis,

Davis, CA, Jacob K. Javits Fellowship

B.A. in English, 1997: University of California at Davis, Davis, CA, Summa

cum Laude

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