Matthew C. Homan
*** ******** *****, **********, ** 01545
(home) 508-***-**** (cell) 508-***-**** (email) ******@*************.***
(web) inkBIGdesigns.com
Creative business leader with demonstrated success in creative and business
aspects of product development and marketing strategy, market opportunity
analysis, project management, and visual and written communications.
Strong creative and strategic business leader accomplished at capitalizing
on quantifiable business opportunities.
. Delivered full website marketing and development initiatives for small
independent business owners aimed at improving customer response, up
selling customer engagements, and delivering improved search
visibility.
. Provided leadership to a cross functional team for delivery of
functional requirements as part of $25M Agile program initiative to
redeploy the Human Resource Outsourcing Self Service SaaS Portal
offering.
. Contributed to a 25% increase in customer penetration through the
design, development, and marketing of customer learning portal services
and marketing initiatives.
Experienced analyst skilled at creative problem solving to deliver
efficient business processes and quality output.
. Managed an early stage project assessment process capable of providing
pipeline, budget, and staffing transparency to Senior Business leaders
for over 20 product development initiatives totaling ~$25M.
. Compiled user centric analysis and success metrics to drive innovation
and strategic service improvements to an enterprise outsourcing SaaS
application offering supporting half a million+ users.
. Led multiple user experience initiatives resulting in $1M+ in savings,
a 10% increase in customer satisfaction scores, and enhanced
marketability of products and services to new and existing customers by
an estimated $5M+.
. Regularly received top performance ratings; placed among the top 5% of
peers.
Education
Master of Business Administration, Market Strategy, F.W. Olin Graduate
School of Business, Babson College, 2005
Bachelor of Arts, Communication Design, Framingham State College, 1997
Certified Webmaster, Computer Career Institute at Clark University, 2000
Experience
inkBIGdesigns, 06/2009 to present Shrewsbury, MA
Proprietor and Creative Director
. Deliver full user experience and marketing design, improved information
architecture and graphic interface, gallery, content management, email
marketing, and site optimization over haul.
. Develop SEO and digital marketing analysis to support clients across
industry and social media platforms.
. Manage design lifecycle, including prototyping, design, and quality
testing for several small business sites.
Fidelity Investment Employee Services Company, 05/2005 to 06/2009
Marlborough, MA
Product Manager - Online Offering, 04/2008 to 06/2009
. Managed requirements for self service, security, and usability product
utilizing data and market research for SaaS based products.
. Developed and presented strategic business cases and road maps to
Senior Management for program approval.
. Provided project management and business analysis for approved
projects.
Channel Product Manager - Talent Management, 10/2006 to 04/2008
. Developed and managed a portfolio of strategic service and user
experience improvement projects; documented use cases and functional
requirements to support business case throughout the full project life
cycle.
. Researched and evangelized the use of data metrics, market research,
and process analysis to define standards across product management
teams.
Business Analyst - Preliminary Assessments, 10/2005 to 10/2006
. Gathered and presented preliminary business requirements, cost
estimates, timelines, and solution options to Senior Management for
project prioritization, budgeting, and resource allocation.
. Communicated business needs and coordinated input with cross functional
teams to drive project plans.
Online Channel Manager - Post MBA Internship, 05/2005 to 10/200
. Owned cross channel data metrics, business analysis, and requirements
gathering process for self service and user experience improvements
that resulted in significant service improvements.
Financial Campus, 01/2001 to 08/2003 Southborough, MA,
Online Marketing and Web Content Developer
. Expanded user engagement with introduction of integrated learning
portal for small to large market Insurance and Securities firms.
. Incorporated database and email marketing services into our learning
portal service strategy.
. Streamlined the deployment of learning portals by establishing a
standard project development process.
Linkage, Inc, 04/1999 to 10/2000 Burlington, MA
Executive Administrator
. Managed the work load and staff of the Vice President of Consulting by
coordinating proposals, client engagements, resourcing and scheduling
data, and research and marketing initiatives.
Computer Applications and Project Management Skills
. PROJECT MANAGEMENT METHODOLOGIES (AGILE SCRUM, FSDM, SIX SIGMA)
. Project and Process flow tools (Microsoft Project and VISIO)
. Adobe Creative Design Suite (Photoshop, Illustrator, InDesign, Image
Ready)
. Adobe Web Design Suite (Dreamweaver, Flash)
. HTML, DHTML, CSS, XML
. Microsoft Office Suite (Excel, Word, PowerPoint, Access)
. Content and Enterprise 2.0 applications
. SPSS data research application