Ryan Garcia
Weston, FL 33331-5019
**********@***.***
OBJECTIVE
I am seeking to grow professionally in the marketing field while applying
my creativity, writing savvy, and willingness to learn and acquire new
skills.
EDUCATION
University of Miami
August 2007
. Bachelor of Science in Communication
. Dual Advertising/International Studies major
. Latin America topical focus for International Studies major
. Golden Key
Broward Community College
June 2004
. Associate of Arts
. Graduated with High Honors
. International Relations major with emphasis in Latin America
. Phi Theta Kappa
EXPERIENCE
Copywriter/Content Specialist
April 2010 - August 2010
Destination Rewards, Boca Raton, FL
. Wrote product descriptions for items in catalog
. In charge of QA for copy and images, which entailed editing copy for
grammar and punctuation and making sure images are correct
. Produced and/or edited content for corporate communications projects
. Wrote articles for corporate newsletter
Internet Marketing/Business Development Specialist
December 2009 - Present
VentNation.com, Weston, FL
. Increased web presence for both websites, VentNation.com and
FreeCreditQuiz.com.
. Undertook reputation management campaign for both websites which
entailed soliciting site reviews and writing press releases
. Implemented social media strategies to increase awareness and build
links
. Wrote all content for FreeCreditQuiz.com
Search Engine Optimization Specialist
April 2009 - December 2009
Datanet Processing, Boca Raton, FL
. Successfully increased search engine rankings and produced content for
six websites - PaydayLoansIn1Hour.com, OneHourCash.com, Payday.pro,
WeGiveCash.com, Cash-In-1-Hour.com, and PayAdvanceLending.com
. Produced copy for EzineArticles.com, GoArticles.com, and various other
sites under the pseudonym "Simon Lowenstein" to drive traffic to
company verticals
. Created press releases for websites as well as for company initiatives
. Successfully implemented social media strategies to build links to
company websites
Advertising Coordinator
August 2008 - January 2009
World Avenue, Sunrise, FL
. Conducted market research for promotions utilizing the Internet and
demographic information stored in company database
. Conceptualized highly-successful promotions using consumer analysis
and demographic research
. Produced copy for promotions and SEO
. Assisted with project management and traffic of company-wide
initiatives
Export Marketing Analyst
September 2007 - August 2008
Dixie Foods, Miami, FL
. Performed research of Central American marketplace to determine target
accounts
. Utilized the Internet to research consumer buying habits in Central
America and applied research to business development plans
. Performed copywriting tasks for promotional materials
. Provided customer service and supply-chain functions to clients
International Business Intern
January 2007 - August 2007
Unilever, Weston, FL
. Utilized the Internet and company database to research and assess
Caribbean market viability for Unilever product line
. Applied research and consumer analysis data to marketing
reports/materials used by clients in the Caribbean
. Provided customer service to key clients in Caribbean and South
America
. Assisted in organization of promotional events in Caribbean in
connection with launching of the Axe brand
Integrated Production Intern
August 2006 - December 2006
Crispin Porter + Bogusky, Miami, FL
. Performed consumer research analysis on behalf of Volkswagen to
determine target demographic for "Fast" Volkswagen vehicles
. Prepared reports applying consumer research findings to be sent to
clients
. Worked with producers to ensure tasks were met
. Took inventory of props, wardrobe, etc. that were featured in
advertisements
SKILLS
. Determined and punctual; works well under pressure and meets deadlines
. Highly creative; prolific writer
. Fluent English; Advanced Spanish
. Strong analytical sense, able to identify and dissect trends
. Windows 7/XP/Vista, Microsoft Office, Mac OS X, Linux (Ubuntu, Fedora,
Debian), Adobe Photoshop, WordPress, Basic HTML, Google Analytics,
Clicky, Webmaster Tools, Webmaster Center, SiteExplorer, Raven Tools,
BuzzStream, Constant Contact, eBay