Vice President Marketing
Resume:
Erenay L. Jackson
Ramsey, NJ 07446
Telephone: 201-***-****
Email: ************@***.***
CAREER SUMMARY:
Results oriented marketing communications and public relations professional
with over 20 years of progressively responsible experience in consumer and
business to business marketing with a keen expertise in communicating to
international audiences. Honored developer and implementer of consumer and
employee communications programs. Gifted strategist on sponsorships,
special events, and business to business trade show opportunities. Proven
leader of collaborative teams. Award winning philanthropic program
creator.
PROFESSIONAL EXPERIENCE:
FREUND ASSOCIATES TECHNICAL COMMUNICATIONS, Mahwah, NJ 2009 -
Present
A technical communications firm specializing in writing for business and
industry.
Public and Community Relations Consultant
Reporting to the senior management, acting as chairman of a team leading
the research, concepts, program development and execution of a project to
enhance the relationship between the business and civic communities in the
Township of Mahwah.
Led nine volunteer taskforces through initial planning to execution and
covering all elements for program success, including technical needs,
publicity, fund raising, township relations, events, community
participation, and charitable initiatives.
Achieved funding and sponsorships goals through careful negotiation of cash
and in-kind donations.
Significantly surpassed publicity expectations in print, cable and online
through focused press release and media alert distribution.
THE WESTERN UNION COMPANY, Montvale, NJ (1974 - 2008)
A leader in global money transfer services, Western Union provides
consumers with ways to send and receive money around the world. It
operates in over 200 countries and territories worldwide.
Director, Global Thought Leadership
2008
Reporting to the Vice President of Public Affairs, directed the development
and execution of global programs to elevate the reputation of Western Union
from a remittance service provider to that of a leader and expert in the
global movement of money.
Equipped national and international migration policy-makers with a peer-
reviewed, country-to-country comparison of the environment and outlook for
global migration by collaborating with internal and external resources to
create a landmark tool which provides actionable data on migration.
Attendance by global migration policy leaders and influences at the
invitation-only Forum launching the Western Union Global Migration
Barometer surpassed goals by 35%.
Positioned Western Union as an expert on the topic of Harnessing the Power
of Remittances for sustainable growth by identifying and executing Western
Union's participation in the 2008 Net Impact Conference held at Wharton.
Director, Public Relations and Marketing Communications
1999 - 2008
Reporting to Senior VP Americas division, conceived, developed and directed
international marketing public relations and internal communications
programs for the worldwide Western Union Company. Communicated to
international audiences. Managed an $8.5M budget.
Achieved 32% increase in employee alignment and engagement through a series
of employee communications efforts that fortified employee understanding of
business objectives, provided strategic direction for business planners and
reinforced the value connection of employee efforts to business results and
to corporate strategy. The efforts included counseling and coaching senior
leaders on communications opportunities to fortify the understanding of
Western Union's business objectives.
Achieved double digit increases in brand awareness and helped the company
surpass transaction and revenue targets in key money transfer corridors by
establishing critical relationships and creating local advocates in top 10
U. S. markets
Decreased employee and agent messaging errors by 68% by creating a unique
communications training program to align key messaging across all brand and
reputation dimensions.
Earned Western Union the title of Best in Show at the 2002 Golden World
Awards of the International Public Relations Association (IPRA) for the
Western Union Helping Hands program, a philanthropic initiative to provide
needed life skills to communities around the globe. The program was
launched in 1999, designed to be globally adaptable and continues today as
a model for ethnic marketing initiatives.
Manager Sponsorships and Events, Ethnic Markets
1995 - 1999
Reporting to Vice President of Marketing Services, directed all aspects of
ethnic grassroots events in support of the Company's image and brand
awareness efforts targeting Mexican, Central American, South American, West
Indian, Asian, South Asian, Middle Eastern and African-National immigrant
communities. Managed a $2.5 million budget.
Increased regional revenue by 60% for European, 730% for African and 323%
for Asian corridor businesses with innovative communications strategies
that spoke to multi-cultural consumer markets.
Decreased per event costs and increased marketing reach and consumer touch
points by setting worldwide company standards for screening, executing and
measuring ethnic grassroots events.
Decreased corporate response time and opened critical opportunities with a
turn-key, corporate-wide disaster relief response plan to provide victim
aid in priority markets.
Western Union Direct, Marketing Assistant
1992 - 1995
Reporting to Vice President of the segment, managed internal operations and
communications of cardholder acquisition activities, including the
production and distribution of collateral and point-of-sale materials for
the Western Union Secured MasterCard product.
Directly contributed to higher consumer response and lower portfolio
acquisition costs by developing a policy for collateral materials
production that eliminated inventory issues and created consistent
distribution mechanisms.
Senior Marketing Services Specialist
1985 - 1992
Reporting to Vice President of Advertising and Sales Promotion, researched,
analyzed, planned and executed Trade Shows, Exhibits and Conferences for
the Company's electronic messaging and satellite communications products.
Developed "white paper" outlining integration of trade shows into
mainstream marketing programs.
Designed a trade show staff training program that improved efficiencies of
sales staff time, enhanced client awareness, and significantly increased
the number of qualified sales leads.
Key Words and Skills:
Superior relationship management, negotiating, networking, communicating,
spokesperson
Employee development, succession planning, coaching and mentoring
Organizational leadership, strategic planning and thinking, change
management, innovation
High ethical standards, professional, diligent, dependable
Memberships and Professional Development and Training:
Mahwah Regional Chamber of Commerce
Public Speaking
Presentation Development
The Service Profit Chain
The Leadership Challenge
Emotional Intelligence
Honors:
Invited Presenter of IPRA Masters Class, London, 2002
IPRA Golden World Award, Best of Show 2002
Gold Sabre Award, Multi-Cultural Communications 2001
Texas Public Relations Association Silver Spur Award 2001
Western Union Leader of the Pack all years eligible, 1998 through 2004
Western Union Guardian of Excellence, 1999
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