Marketing Sales

-*J O H N P . M I L O S Z A R * * * * J U D I T H P L A C E Y A R D L E Y,

PA 190**-***-***-** 62 / 215 26 2 4 05 5

********@***.***

PROFESSIONAL COMPETENCIES:

Over 20 years of increased business marketing and corporate communications

management responsibility in several industries (Banking, Financial Services,

Healthcare, Technology, Manufacturing ) as well as client and agency side

experience - strategic planning, lead generation, channel and sales support.

Strengths include:

• Strategic/Tactical communications plan development and implementation – Leads

strategic, cross functional and longer term communications projects.

• Strong project management skills from initial concept through planning, budgeting,

execution and measurement

• Corporate Communications and Investor Relations - leads development of annual

report, quarterly investor communications, newsletters,

• Public Relations management - internal development and agency assisted.

• Cross functional team leadership of both long and short term MARCOM projects

• Complete project development and management including budgeting and cost control

functions and outside vendor management.

• Creative/concept, copy development, editing and direction

• Policy/procedure design coordination and implementation

• Web site management and hosting responsibility

• Staff management and interpersonal development of staff members.

• Media relations - manages Agency of Record (AOR) and all external

PR/communications activities

PROFESSIONAL EXPERIENCE:

05/2009 – 10/2009

Strategic Marketing Consultant

Modular Space Corporation - Berwyn, PA

Currently manages strategic marketing for assigned programs and product lines. Oversees

assigned staff and required department functions. Reports to the Vice President of

Marketing and New Product Development. Recommends and implements strategies to

achieve corporate and assigned business segment marketing objectives.

Responsible for research, development and execution of strategic marketing plan based on

overall corporate objectives and recommendations.

• Develops product promotions and manages/monitors advertising, public relations and web site

management for those promotions

• Oversees management of advertising, PR and marketing for assigned segments

• Develops and executes marketing advertising strategies around lead generation

• Develops, writes and edits collateral material, web content and product copy.

• Authors white papers for assigned new products, web site content and new product

introductions

2005 - 2008

Vice President, Marketing & Communications Manager

Harleysville National Bank, Millennium Wealth Management - Harleysville, PA

Previously managed marketing department staff and all department functions

reporting to the Executive Vice President, of Marketing and Sales. Recommends and

implements strategies to achieve corporate marketing objectives.

Responsible for research, development and execution of strategic marketing plan

and supporting communications plan based on overall corporate objectives and

recommendations.

• Participates and/or leads marketing research and develops/recommends planned

execution strategy based on results

• Develops, executes, oversees and monitors corporate advertising, public relations

and web site content for Harleysville National Corporation, and all of its divisions

and subsidiaries.

• Supports all lines of business including retail, commercial and wealth management.

• Leads branding and image development strategies

• Responsible for preparation of communications plan, schedule and budget

• Manages and authors internal/external corporate and product/promotion

communications, advertising, PR and associated budget

• Develops and executes strategies for products, to enhance lead generation and

customer retention.

• Work with and provide support to staff responsible for selling the assigned product

• Responsible for keeping collateral material current and web sites up to date with

respect to content information and branding.

• Prepares or oversees preparation of creative briefs for directing agency of record

• Responsible for advertising agency and external PR/media outlet relationship

and management.

2005 (March- June)

Assistant Vice President, Marketing Officer

First Federal of Bucks County

Reporting to the President/CEO I was responsible for marketing and internal

communications for this $500 million full service community bank, including market

research, branch, product introductions, retention programs, advertising, public relations,

direct mail, web site and employee communications.

• Researched and selected database program/vendor to help quantify members by

households.

• Developed and launched employee incentive campaign aimed at bringing in new

loans.

• Developed and formalized marketing/advertising approval process guidelines.

• Leads PR initiative for bank recognition within lower Bucks County

1994 - 2004

Sr. Marketing and Communications Manager

De Lage Landen Financial Services, Inc. - Wayne, PA

Plan, develop, write and manage marketing communications activities and budgets of

various projects targeting B-to-B and Consumer for DLL’s New Business Development

Group, and assigned corporate/business segments.

A detailed list of responsibilities follows:

• Developed and executed strategic marketing / communications plans and

established budget guidelines for national Medical Equipment, Healthcare

and business clients, including:

- EMC, COMPUCOM, Panasonic, Chase Manhattan, First Union, Bank of

New York, Fleet Boston, Toshiba American Medical, Invacare, Beckman

Coulter, Abbott, Haworth and Grove Worldwide

• Responsible for web site development: concept, copy, content development,

editing, maintenance.

• Created and managed product launch campaigns, incentive programs, and

collateral materials (and associated corresponding budgets) designed to provide

support to our field sales organization, internal department heads, and Program

Management team.

- A contributing factor to DLL’s average growth of 20%+ a year since 1995.

• Marketed business development packages designed around finance products,

services and training for small, mid and larger business looking to expand with

minimal capital investment.

• Responsible for the development, execution and management of New Business

Development efforts as they relate to marketing support.

- Resulted in programs with Tier 1 IT technology, healthcare equipment

manufacturers, 12 of the top 20 banks in the United States and numerous

Fortune 500 companies.

1986 - 1993

MARKETING SERVICES MANAGER

PROGRESS LIGHTING - Philadelphia, PA

• Responsible for writing and editing copy for targeted residential and commercial

markets through catalogues, brochures, and new product literature.

• Developed press releases primarily for the introduction and promotion of new

products and personnel.

• Headed production of quarterly newsletter which is circulated nationwide

1984 - 1986

ACCOUNT EXECUTIVE

AD-PROSE MARKETING ASSOCIATES - Doylestown, PA

• Responsible for sales of all marketing and advertising services within designated

sales territory with emphasis on strong agency/client relations.

• Initiated client contact through sales leads, cold calling activity and client referrals.

• Acted as liaison, closely coordinating activities between clients, in house agency

services and outside vendors from initial contact to completed project

1980 - 1984

DIRECTOR OF PUBLIC RELATIONS & ADVERTISING

WARREN INDUSTRIES INC. - Philadelphia, PA

• Successfully initiated and developed new public relations department to increase

awareness and visibility of Warren Industries in targeted markets.

• Researched and wrote feature articles and press releases for print and broadcast media

resulting in increased company recognition.

• Edited all copy and trade magazine advertising submitted by company staff and

outside agency personnel.

• Worked in conjunction with outside advertising agencies and printing houses to

service the design and production needs.

EDUCATION

December 1980

Bachelor Of Arts In Communications And Journalism

Temple University - Philadelphia, PA

PROFESSIONAL SKILLS:

Extensive experience in the following PC based systems: Word, PowerPoint, Microsoft Outlook,

Excel, Clients and Profits and Internet browser applications.

REFERENCES: Furnished upon request.

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