Sales Manager

262-***-**** (Cell)

*********@*****.***

RICHARD V. SELLERS

N27 W26410 Christian Ct.

Pewaukee, Wisconsin 53072

Sales Executive / Product Manager / Project Management

Territorial Sales Management * OEM Account Management * New Business

Development

Seasoned Sales Manager with 20 years leadership experience and degreed in

Mechanical Engineering. Unique background with experience in product

design, account development and sales management. Specialized in growing

sales revenue in underdeveloped rep territories.

AREAS OF EXPERTISE

> P&L Accountability

> Market Research

> Sales and Marketing Plans

> Pricing Negotiation

> Auto Cad Software

> Microsoft Office Applications

.

SALES EXPERIENCE

. Conducted sales and training presentations to wholesalers and

contractors in the HVAC industry .leading to conversion from

competitors products 80% of the time.

. Developed existing and new OEM Dehumidifier Accounts resulting in 20%

increase in regional sales.

. Constructed and executed strategic sales and marketing plans for large

territorial region.

. Expanded large automotive account to $25 Million by introducing more

efficient, space saving heat transfer solutions.

. Increased regional sales by 30% (projected) in a recessive economy.

. Managed all activity in $20 million account (Coleman Powermate).

. Spearheaded multi year strategic initiatives to grow account sales

volume and profitability.

. Developed sales plans and forecast to support corporate business

plan.

. Conducted marketing analysis to determine proper product placement at

retail level and consumer buying habits specific to generators.

. Designed generator sales model based on historical weather data.

. Negotiated long term manufacturing agreements resulting in significant

increases in profitability.

. Authored company policies to address specific issues such as product

warranties.

. Incorporated a sales rep model resulting in higher sales performance

and successful rep selection.

. Conducted sales presentations to design engineers and mechanical

contractors.

. Coached engineers and end users on the proper sizing and use of

equipment in unusual situations.

PRODUCT DESIGN EXPERIENCE

Product design engineer leading teams in the development of end products

such as power tools and speed reducers. Utilized current technologies such

as AutoCad, DFA and Geometric Tolerancing to define component parts.

. Designed end products consisting of machined, molded and cast

component parts

. Led design team applying Parallel Flow technology solutions

increasing performance by 20% over traditional technology in

government air conditioning application.

. Supervised product design in multiple applications on high profile

vehicle air conditioning and engine cooling projects like the Viper.

. Streamlined product launch processes resulting in better departmental

communication.

. Creatively solved difficult customer problems by introducing new

technologies / applications.

. Coordinated final development and launch of new 13 H.P. engine

platform.

. Served as liaison between component supplier and OEM to simplify and

reduce component cost.

WORK HISTORY

Elutions (Energy Management Company) (2009 to

2010)

Project Manager

Led project team in installation of energy monitoring equipment at customer

sites.

Zone First (Residential Zoning Products Manufacturer)

(2007 to 2008)

Midwest Regional Sales Manager

Directed all sales activity for large Midwest territroy

Tecumseh Power Co. (Small Gas Engine Manufacturer-Grafton, WI) (2006

to 2007)

OEM (Generator Sales) Manager

Accountable for generator, water pump and sprayer washer OEM customers.

Desert Aire Corporation (HVAC Equip. Manufacturer - Milwaukee, WI)

(1997 to 2005)

National Accounts Manager

Developed and grew national accounts, established product cost and pricing,

negotiated manufacturing and purchasing agreements.

Regional Sales Manager

Developed geographical sales territory in Northeast U.S. - Charged with

training and performance of 45 sales reps in 15 offices with the ability to

hire and fire. Held final approval on cost, pricing and proper application

of complex HVAC systems. Performed market research to keep abreast of

developments in the industry.

Modine Manufacturing (Heat Transfer Prod. Manufacturer - Racine, WI)

(1991 to 1997)

Business Development Manager

Managed business unit focused on expanding PF heat transfer technology into

new markets. Responsible for product design, cost, customer proposals and

customer presentations. Supervised two application engineers.

Account Manager

Managed all activities at Modine's largest account. Resolved all customer

related problems including pricing, delivery and quality of product

manufactured in four different manufacturing facilities in the US and

Mexico. Supervised two design engineers.

Work Experience prior to 1991

Sullivan Corp. (Mfr. of Products for the Paper Industry - Waukesha, WI)

Mechanical Design Engineer

Designed intricate SS castings and related products for the paper refining

industry.

Milwaukee Tool Corporation - (Mfr. of Power Tools - Brookfield, WI

Mechanical Design Engineer

Successfully completed their engineering intern program while attending

college.

Led design teams responsible for all aspects of product development and

bringing products from concept to production.

EDUCATION

Waukesha County Technical College

Currently enrolled in a refrigeration certification course

University of Wisconsin - College of Engineering and Applied Science -

Milwaukee

Bachelor of Science Degree in Mechanical Engineering

Keller School of Business Management - Milwaukee

Master of Business Administration Degree - complete

Crestcom Management Seminars - Milwaukee (2005)

Attended 36 hours of classes addressing contemporary topics in business

management

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