Manager Marketing
Resume:
FRED YAGER
Stamford, CT *****
******@***.***
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EXPERIENCED COMMUNICATIONS EXECUTIVE
Award-winning communications executive experienced in all areas of public
relations, including media relations on a global scale, internal and
external communications and crisis communications, as well as marketing
communications and broadcast services; skilled in initiating and
implementing successful communications projects that deliver clear, concise
and consistent messages.
PROFESSIONAL EXPERIENCE
AARP FINANCIAL, INC
January 2009-present
Senior Promotions and Communications Manager
As head of public relations, oversees the media relations and
communications functions for the taxable, for-profit subsidiary of AARP,
managing all internal and external marketing and communications strategies,
PR campaigns, and materials, including annual reports, press releases,
speeches, executive communications, web content, and ad copy.
. Drove significant media coverage generating over 122 million media
impressions in 2009 in such prestigious outlets as The Today Show,
Wall Street Journal, USA Today and Money magazine.
. Managed key relationships with top national print, broadcast and
online journalists.
. Identified major speaking opportunities and public forums for senior
management.
. Developed talking points and Q&As for senior management to address
various issues.
. Managed relationship with outside public relations firm.
UBS WEALTH MANAGEMENT
April 2007-December 2008
Executive Consultant for Marketing and Communications
Wrote, edited and project managed for UBS Wealth Management on internal and
external marketing publications and initiatives.
. Executive consultant, writer and editor on a variety of print and
multimedia projects including field communications, recruiting,
distance learning and sales training.
WORLD NEWS & INFORMATION NETWORK March 2002-
April 2007
President, Founder
Provided strategic communications, marketing and media relations advice, as
well as media training, broadcast services, writing and editing, speech
writing, and ghost-writing. Clients include:
. Pfizer, media-trained executives dealing with decline in revenues from
patents expiring.
. Medialink, created and developed a new line of "narrative marketing"
business, contributing nearly $5 million or 20% of new annual revenue.
. SatCon Technology, created communications strategy that helped increase
stock price from $7 a share to over $20 a share within 60 days.
. ConsumerAffairs.com, wrote numerous personal financial articles on a
variety of subjects from longevity risk to how to deal with foreclosure.
Fred Yager
Page 2
MERRILL LYNCH
1987- 2002
Vice President, Corporate Communications
Responsible for expanding the Merrill Lynch brand and enhancing its image
globally through all forms of public relations, including media relations,
crisis communications, and broadcast services.
. Created a media outreach program that gave local reporters and
broadcasters across the nation access for the first time to Merrill
Lynch executives, analysts and economists bringing to life the firm's
slogan of taking "Wall Street to Main Street."
. Manager Media Relations, maintaining relationships with key media and
acted as company spokesperson during turbulent periods of Wall Street
history resulting in extensive positive exposure for Merrill Lynch.
. Pioneered and ran Merrill Lynch Television, a wholly-owned subsidiary,
producing and distributing external television programming, including a
daily financial news feed to 1,200 television stations globally reaching
a daily audience of 600 million viewers.
. Created Merrill Lynch World Business Report featuring the firm's
analysts in TV packages showing the firm's breadth and intelligence and
attracting millions of dollars in investment banking business.
. Director, Global Investor Network, an online streaming video website
offering timely advice, bringing in $400 million in new client assets in
its first year of operations.
Related Experience
Fox Television: Writer, Editor, Producer and Writer for 7 and 10 o'clock
newscasts.
CBS News: Broadcast News Writer for the Evening News and Morning News.
Associated Press: Managing Editor AP-TV, Entertainment Reporter, Film
Critic.
. Profiled hundreds of celebrities such as Steven Spielberg and Sylvester
Stallone.
. Managing Editor for APTV, first high-speed wire service for television
stations.
. Broadcast News Writer creating five minute news casts for AP Broadcast
clients.
SELECTIVE PUBLICATIONS
Career Opportunities in the Publishing Industry, co-written with Jan Yager,
Facts on File Inc., 2005
Career Opportunities in the Film Industry, co-written with Jan Yager, Facts
on File Inc., 2003
Cybersona, a novel, Hannacroix Creek Books, 2005
Rex, a novel, Hannacroix Creek Books, 2002
Just Your Everyday People, a novel, co-written with Jan Yager, Hannacroix
Creek Books, 2001
Untimely Death, a novel, co-written with Jan Yager, Hannacroix Creek Books,
1998
HONORS
Silver Remi Award Worldfest Houston International Film Festival (2006)
Telly Award for Money Sense Video News Feature (2001)
PRSA's Silver Anvil Award for Crisis Communications
AP Broadcast News Writer of the Year
EDUCATION
BA from City College of New York (Major: Psychology)
Certificate in Film Production from New York University
Graduate of the Defense Information School for Journalism and Broadcasting
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