Marketing Manager

JOHN K. KRAMER

** **** ****

Summit, NJ *****

Residence: 908-***-****

*********@***.*** Cell: 201-***-****

Marketing executive with demonstrated record of achievement in the

marketing information, consumer products, and financial services

industries. Extensive consumer and business-to-business sales and

marketing experience. Expertise includes:

Strategic Business Development Sales and Marketing Management

Advertising and Sales Promotion Internet Marketing and Site

Pricing Strategy and Tactics Development

New Product Development Customer Relationship Management

Market Segmentation

PROFESSIONAL EXPERIENCE

THE NIELSEN CO., Beverage Data Network, Fairfield, NJ 2003 - 2009

Chief Sales and Marketing Officer for leading provider of sales and

marketing information for the wine and spirits industry.

. Grew Beverage Data Network customer base by 50% to over 90 customers,

representing over 60% of U.S. wine and spirits volume.

. Repositioned Beverage Data Network from a data processor to a

marketing information services company, leading to its acquisition by

The Nielsen Company. Conceived and developed 3 major new products

which supported the Beverage Data Network repositioning:

- Account Clustering - Customers can target the best accounts for

their products by selecting from 82 discrete clusters based upon

actual consumption behavior developed with a SAS data-mining

tool.

- Account Penetration - Provides customers with a detailed picture

of product distribution by market.

- Market Share Analysis - Comprehensive product analysis platform

with secure, easy to use online access to on and off premise

brand market share and CDI/BDI information.

. Created Beverage Data Network internet marketing platform including

website with secure customer and prospect portal. Optimized search

engine performance.

THE GUILD GROUP, White Plains, NY 2000 - 2003

Senior Business Development Leader for $30 million marketing services and

consulting firm providing both traditional and e-business marketing,

branding and advertising for clients. Responsible for financial services,

technology, and information services vertical markets. Also responsible for

marketing strategy and brand positioning for all clients.

. Gained participation in Dun & Bradstreet agency RFP resulting in being

named D&B's agency of record for $10 million campaign.

. Developed marketing plan to relaunch the $250 million Dun & Bradstreet

flagship product. This mass/direct marketing plan featured a rare B-to-

B sweepstakes promotion to drive revenue and capture difficult to

obtain contact information.

ISO INC., Insurance Services Office, New York, NY 1997 - 2000

Chief Marketing Officer for $700 million insurance information company

providing vital underwriting, policy issuance, and claims management

resources to the property and casualty insurance industry.

. Developed ISO's Internet strategy and launched ISOnet, to deliver all

paper policy forms, underwriting manuals, and rating data to insurers

over the Internet. ISOnet was the most successful new service in

recent ISO history reaching 10,000 users in over 200 companies in only

two years.

JOHN K. KRAMER

Page 2

Residence: 908-***-****

*********@***.*** Cell: 201-***-****

ERNST & YOUNG LLP, New York, NY 1996 - 1997

Director of Marketing, responsible for marketing the firm to eight priority

industries: Consumer Products, Financial Services, Insurance, Healthcare,

Technology, Energy, Manufacturing, and Entrepreneurial Services.

. Created the marketing plans to launch a line of strategic planning

tools for the Energy industry.

. Led marketing development of interactive vertical market Internet

site.

DUN & BRADSTREET INC., Murray Hill, NJ 1992 - 1996

Senior Vice President Marketing for $600 million division that provides D&B

credit reports and services to over 100,000 U.S. businesses with a team of

35 professionals.

. Restructured product line to simplify positioning, growing core

products for the first time in five years. Restaged flagship Business

Information Report and introduced premium Comprehensive Report.

. Launched major customer segmentation program to generate over $30

million in new business.

. Introduced Small Business Credit Scoring product, tripling coverage

from 10 to 30 million businesses. Credit scoring revenue grew from

$12 to $31 million in two years.

CITIBANK, Chicago, IL & San Francisco, CA 1986 - 1992

Vice President Marketing - Led strategic development and implementation of

national marketing and sales programs for the $60 billion Citibank consumer

banking business.

. Directed the introduction of the Citibank brand in four Citicorp

Savings S&L markets with a team of 70 professionals and a $21 million

introductory marketing program. Grew core households by 25%

. Managed the conversions of Great Western and United Bank to Citibank

Arizona. Restored profitability to retail business. Retained over 95%

of customers during bank conversions.

SUN DIAMOND GROWERS OF CA., Stockton, CA

1984-1986

Vice President Product Development for $700 million SunMaid, Diamond, and

Sunsweet companies.

. Established corporate product development division and pilot plant to

accelerate product development, resulting in innovative new products,

while saving $500,000 annually.

GENERAL FOODS CORPORATION, White Plains, NY 1981 - 1984

Category Manager responsible for new product development for $500 million

Post Breakfast Foods Division

. Introduced Smurfberry Crunch cereal, achieving $30 million first year

sales.

. Directed innovative "cereal with fruit" program and created Blueberry

Morning cereal that became the flagship brand for a premium group of

cereals. Blueberry Morning remains successful to this day.

THE PILLSBURY COMPANY, Minneapolis, MN 1976 - 1981

Group Marketing Manager for $150 million group of brands with $40 million

budget and 15 professionals. Joined as Product Manager, promoted to

Marketing Manager, and then to Group Marketing Manager.

. Created Clio award winning advertising campaign that increased ready-

to-spread frosting volume 10% despite increased trade spending by

General Mills.

. Developed and executed Effie Award winning introduction of Pillsbury

Plus, the first cake mix with pudding-in-the-mix, which gained 21

share points from Procter and Gamble's Duncan Hines.

EDUCATION

MBA Marketing and Operations Research, Wharton Graduate Division

University of Pennsylvania, Philadelphia, PA

BA Physics, University of Pennsylvania, Philadelphia, PA

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