Sean Storlie
**** ******* ***. ***** #***, Seattle WA USA 98103
Mobile: 360-***-**** ***********@*****.***
Objective
To apply skills obtained in marketing, specifically in the areas of
marketing management, client relationship building and project management,
to provide value and deliver exceptional performance at an organization
that has a long-term vision for growth, change and advancement.
Key Work Experiences
. Managed the marketing department for Align Chiropractic. Responsible
for developing and implementing marketing campaigns from concept to
completion. Increased overall revenue and corporate marketing reach
by 50+%, increased client partnerships in the healthcare industry by
80+% while managing department.
. Responsible for managing the development of Align Chiropractic's
corporate marketing business plan. Successfully managed and
implemented the development of corporate website launch and corporate
marketing campaign launch. Responsible for building client
relationships throughout the corporate healthcare industry.
. Managed the tracking of all marketing campaigns. Produced weekly and
monthly reports related to: campaign ROI, sales reports, partnership
contract negotiation and campaign budgeting. Delivered results to
marketing/sales team, and to owner and stakeholders.
. Developed, managed, and maintained all quantitative patient data.
Analyzed patients on various key indicators to include: lifecycle
analysis, revenue analysis, cross-selling, referral rate(s), response
rate, etc. Utilized excel to produce charts, graphs and ratios which
assisted in the extraction of meaningful insights about client
behaviour and experience. Generated sales reports, and maintained
reports through sales pipeline.
. Managed all current and prospective client accounts/partnerships.
Coordinated and managed weekly and monthly meetings with clients and
stakeholders.
. Managed the relocation project of Align Chiropractic through all
project phases. Developed a critical path for the project to maintain
budget and schedule. Built a scope of the project by creating a
lifecycle for the project, which identified internal and external
deliverables and ensured a smooth transition for clients and
stakeholders of the company. Utilized scope change management to
reflect changes in budget and schedule, and developed new targets for
the scope of the project. Delivered successful relocation of company,
and prepared owner for the change in resource allocation based on
market analysis and demographics of new area.
Work Experience
Align Chiropractic
Seattle, Washington
Marketing Manager June 2009 - May 2010
. Managed marketing campaigns from concept to completion.
. Responsible for developing corporate marketing business plan aimed at
providing in-house corporate health fairs.
. Managed the development and implementation of a corporate website that
linked to main company website.
. Engaged and managed all facets of client contract negotiation and
procurement.
. Drove lead generation channels, increased patient revenue from leads
by 80+%.
. Built client relationships, and partnerships throughout the healthcare
industry, resulting in the acquisition of new patients.
. Reviewed, revised and responded to all client RFP's.
. Served as the liaison between clients and owner; presenting to owner
clients requests, inquiries, obstacles, etc.
. Built and Managed patient database related to sales of company.
Responsible for collecting, entering, analyzing and interpreting all
patient data from lead generation channels.
. Generated and tracked ROI from marketing campaigns as well as
generated sales reports from patient database on a weekly and monthly
basis.
. Tracked patient through the sales pipeline utilizing high level
accuracy in Microsoft Excel Pivot Tables.
. Developed PowerPoint presentations related to the success of
sales/marketing campaigns, and the ROI related to each specific
campaign.
. Managed all direct mail efforts, including the development of a
company email blast campaign.
. Created weekly and monthly healthcare newsletters for website
publication, as well as for external marketing collateral.
. Managed social media marketing campaigns from concept to completion.
Align Chiropractic
Seattle, Washington
Project Manager November 2009 - May 2010
. Solely responsible for managing ten-person team that ensured a
seamless transition of the business from the old location to the new
location. Managed all facets of project including, project scope,
project budget, project schedule, project deliverables, scope change
management, critical path analysis and implementation, and P & L
forecasting.
. Engaged in market research, and demographic research to produce data-
driven evidence behind relocating the company from U-District to South
Lake Union.
. Developed new marketing platform based data analysis from market
research performed in South Lake Union.
University Neighbourhood Service Center - University Street Fair
Seattle, Washington
Director of Street Youth Program - Assistant Project Manager January
2009 - June 2009
. Responsible for recruiting, interviewing and hiring a team of street
youth to work at the University Street Fair.
. Integral part of developing plan for operational components of
University Street Fair to ensure smooth operations for all vendors
included. (Successfully assisted team in managing nearly 150 vendors
and 60,000 people that attended University Street Fair in 2009).
. Member of University Street Fair debriefing team. In this meeting we
analyzed the success of Street Fair, and engaged in troubleshooting
regarding how we might improve overall project operations for the
upcoming year.
. Managed grant acquisition process with the University Chamber to
ensure hourly wage was secured for street youth payment.
. Handled all budgeting assessments and cash management for set up and
clean up crew during event.
Washington Mutual
Seattle, Washington
Teller June 2003 - August 2005
. Responsible for ensuring successful client transaction related to
financial questions and/or concerns.
. Developed client relationships through successfully delivering the
organizations principle relationship strategies. Increased client
base by driving additional products and services through company
referral program.
. Cash management responsibilities as well as a high degree of customer
data input.
. Responsible for organizing inbound/outbound mail and paperwork.
Education & Speaking Engagements
University of Washington (Seattle Main Campus) BA in Law, Societies and
Justice Grad. June 2009 GPA 3.3
. Bachelor's Degree: Law, Societies and Justice.
. Courses taken with an emphasis on Business Management.
DECA: Developing skills in Business and Marketing Member April 2003-
Juine 2005
. Competitive Business Conference: "How to develop business and
marketing strategies to meet the organizations needs."
. Attendance of weekly meetings to develop skills in CRM, Marketing,
Business Operations, Budgeting, Finance, Organizing, Coordinating,
etc.
Technology Background
. Advanced knowledge in MS Excel; fully proficient in application of
Excel, pivot tables, data modeling, and data analysis.
. Very high proficiency in utilizing large datasets to summarize and
extract meaningful executive level spreadsheets/communications.
. Advanced knowledge in MS Office Suite; Visio, MS Project, Outlook,
Access, PowerPoint, etc.
. Novice experience in SQL, knowledge of MySQL, MAMP, PHP, CS5.