Project Manager Marketing

JENNIFER TANZI

** ******* ****** ****, *********, MA 02072 ( 781-***-**** (

********@*******.***

Results driven Marketer, Project Manager, and Leader seeking to make an

immediate impact at an innovative and well established firm. Demonstrated

competency in leading cross-functional teams in generation of marketing

strategy and development of marketing campaigns for quality advertising,

merchandising, and promotional plans to achieve sustained business growth.

Proficient in writing/editing effective sales and marketing communications,

partnership development, and team building and training. Forward thinking

with superior people skills to maintain quality client relationships while

consistently delivering cutting edge marketing solutions within specified

time/budget constraints. Additional keys to success include:

> Artistic and technologically savvy with expertise in planning,

designing, and delivering inventive multi-media marketing

materials, computer generated graphics, and web design applications.

> Team player who is enthusiastic, confident, intuitive, and dependable

with a positive attitude. Easily manage multiple projects

simultaneously with competing resources and conflicting deadlines.

> Adept in driving business through compelling design treatments and

high-end professional images that appeal to targeted markets and

support a unique and differentiated brand experience.

> Superior communication, presentation, and negotiation skills to

deliver powerful and persuasive ideas and concepts to client base and

senior management.

> Stay abreast of latest marketing trends, developments, and industry

news through in-depth research and reading of trade journals and

publications.

> Computer skilled in Adobe Creative Suite 3, Microsoft Office, HTML,

Coremetrics, Google Analytics, Interwoven, Eloqua, Lexis Nexis, SEM,

and SEO. Utilize SilverPop Software Application and Sugar CRM (lead

management sales tool).

CORE COMPETENCIES

Project/Program Management Product Management Process

Improvement

Planning & Strategizing Brand Imaging

Writing & Editing

Internet Marketing Graphic Design

Interactive Media

Web Analytics & SEO Print Production

Graphics & Software

Client & Vendor Relations Contractor Management

Social Media

PROFESSIONAL EXPERIENCE

NameMedia, Waltham, MA (2008 - Present)

Marketing Manager

Create, administer, and manage all facets of domain name services for buy,

park, and sell strategies. This includes, but is not limited to, email

marketing for all 3 platforms, paid search advertising, communications, and

content development for SEO, SEM, and Social Network Marketing. Direct

efforts to organically optimize these sites. Analyze online media buys to

meet cost of acquisition and return on investment objectives. Serve as

company spokesperson for represented offerings. Develop and execute in and

outbound content plans, webinars, newsletters, and online social media to

add value to current customers. Mentor, coach, lead, and direct all

marketing teams and ensure compliance with marketing budget. Work closely

with product, technology, and sales teams to achieve overall business

objectives and enhance profitability. Oversee overall marketing analytics

and trends, including Google analytics, and key performance indicator.

. Spearhead acquisition, development, and trading of digital real estate

though network of highly targeted websites and marketplace for premium

domain names for one of the largest domain portfolios in the world.

. Contribute to innovative website development platform and broad

distribution that serves more than 60M visitors to network of websites

and sells domains to customers in more than 100 countries.

. Demonstrate expertise in measuring and optimizing ongoing campaigns to

achieve optimum results.

JENNIFER TANZI ~ PAGE TWO

Iron Mountain, Boston, MA (2007 - 2008)

Traffic Manager

Managed relations between Internet Marketing and Global Marketing Teams,

provided direction, coordinated schedules and deliverables, and ensured

processes were documented and adhered to. Coordinated with internal

resources after campaign launches to meet client objectives. Contributed

talent/expertise on web marketing concepts and programs, interacted

frequently with third-party vendors, administered contracts, and served as

point-of-contact for client base. Developed marketing budgets and plans for

trade shows, events, and new web projects, as well as creative development

from strategic direction through trafficking to sites. Analyzed campaign

results, composed and disbursed detailed client reports, supported renewal

of client accounts, and identified new sales opportunities within client's

business. Handled media relations and facilitated inquiries from and

statements to the press. Identified issues and interpreted data to

determine opportunities/barriers to convert to a site visit or repeat

visit.

. Established competitive analyses and educated team on strategic

implications of competitive activity and annual traffic goals to

identify strategies and support goal attainment.

. Monitored performance against goals and adjusted strategies to

optimize online/offline communications.

. Provided expertise in search engine marketing and ongoing trends in

the field and utilized knowledge to improve SEM efforts (PPC and SEO)

and facilitated strategic direction for all online advertising

efforts.

C.B. Richard Ellis, Boston, MA (2006 - 2007)

Graphics Specialist/Marketing Coordinator

Planned, developed, evaluated, and managed advertising, merchandise, and

promotional programs for a real estate brokerage and property management

firm that served elite properties throughout downtown Boston. Managed and

directed start-to-finish processes for graphics, business projects, and

marketing materials that supported needs of 12 brokers and their exclusive

client base. Collaborated with sales team and property managers on design

of brochures, banners, emails, and roll-outs to ensure corporate brand and

property details were appropriately represented. Established and maintained

premium business partnerships and negotiated contracts with multiple

vendors. Verified deliverables aligned with client strategy and developed

ideas from cross-functional perspective.

. Administered full RFP process and worked closely with Senior Brokers

to develop high-quality responses.

. Consistently managed several projects simultaneously and met strict

timelines and 24-hour turnarounds.

Cambridge Healthtech Associates, Waltham, MA (2004 - 2006)

Graphic and Production Coordinator

Served as sole Graphic Designer and Producer for this pharmaceutical

advisor firm that specialized in development and production of cutting edge

treatment documentation for a variety of diseases and conditions.

Supported five major departments of a fast growing organization. Directed

and supervised Administrative Assistant and provided staff training on

graphic design software. Worked cross-functionally with other departments

to develop collateral material for all divisions. Communicated frequently

with outside vendors and efficiently managed project deadlines.

. Supported creative functions from development to delivery of reports

that incorporated up to 40 graphics.

. Participated in all facets of design, layout, and printing for

multiple projects simultaneously.

. Recreated drug discovery figures and medical symbols, design graphs,

and images with authors and editors.

. Identified and recommended high quality print resources that

significantly reduced departmental cost.

LandVest, Boston, MA (2002 - 2004)

Advertising and Graphics Coordinator

Managed multiple projects from initial design through to production for

over 65 advertising brochures for a real estate firm that specialized in

marketing/sales of high-net worth properties throughout New England.

Oversaw start-to-finish design process for marketing of newly acquired

properties, including development of announcement cards, print and

electronic ads, and sold notification materials. Designed logos for

company related business products, including letterhead, business cards,

notepads and annual holiday card. Collaborated with several printers, pre-

press staff, and publishers on layout, production, and placement of

finished products.

. Created, edited, and updated images/text for website, real estate

magazines, and high-profile newspapers.

. Applied artistic talents to select/match eye appealing colors on

photographs and print reproductions.

EDUCATION

Bachelor of Science Candidate, Graphic Design, Northeastern University,

Boston, MA

Associates of Applied Science, Graphic Design, Massasoit Community College,

Canton, MA, 1999

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