Administrative Assistant Marketing

SHIRLITA K. McFARLAND

**** ******** *** *****

Raleigh, NC 27610

919-***-**** (home/fax)

919-***-**** (cell)

*******@*********.***

OBJECTIVE

Mid-career marketing and advertising professional seeking a position that utilizes

proofreading, editing and writing skills.

PROFESSIONAL EXPERIENCE

Freelance Projects (5-6/ 2010)

• Move Marketing Management, LLC - Proofreading financial documents for SEC filings

• Cityscape Consultants, Inc. – Editing and proofing a technical document for government review

Proofreader (GlaxoSmithKline/Stiefel) – Contractor for ZeroChaos, Orlando, FL (5/2010 – Present)

• Organizing 750 artwork files for proofing against vendor files and regulatory files

Proofreader (GlaxoSmithKline) – Contractor for TPS, Inc., Raleigh, NC (10/2007 – 2/2010)

• Using manual and electronic proofreading techniques to verify that text, graphics, and all other

physical attributes of artwork complies with market requirements, ensuring that final artwork is

free of errors and is compatible with the needs of vendors

Administrative Assistant – Frankel Staffing Partners, Raleigh, NC (2/2007 – 10/2007)

• Various temporary positions including six months in the marketing and legal departments of BB&T

- answering telephones, directing calls to appropriate personnel, taking messages, and filing

- making travel, lodging, and conference arrangements

- assembling and distributing materials for department meetings

Production Assistant/Office Manager – EB&A Advertising, Inc., Raleigh NC (3/2005 – 6/2006)

• Proofed and edited marketing materials, presentations, and other marketing communications

• Aided in the production and implementation of collateral marketing materials from conception to

finished product

• Requested and evaluated vendor quotes and provided project estimates to clients

• Provided weekly job status report to staff and budget reports to clients

• Created company budget, generated financial reports, and managed accounts payable and receivable

• Served as office administrator handling human resource issues, maintaining company records and

equipment, and other general office management duties

Media Accounts Coordinator – EB&A Advertising, Inc., Raleigh, NC (4/1999 - 3/2005)

• Maintained schedules and traffic for media buys in six television markets

• Produced post-buy analyses based on Nielsen media ratings

• Administrative assistant to company president

• Coordinated special projects as needed

Administrative Assistant – Robert Half International (11/1998 – 3/1999)

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• Various temporary positions including three months in the law offices of Merritt, Wooten, & Janvier

- greeting clients, directing telephone calls to appropriate personnel, and filing

- transcribing depositions

- preparing summons

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Marketing Assistant – International Heritage, Inc., Raleigh NC (1/1997 - 10/1998)

• Served as writer and editor of the company’s magazine

• Proofed all communications designated for public distribution

• Wrote new product training manuals for sales representatives

• Wrote marketing pieces for use in product catalogs and brochures

• Helped develop a media kit for public relations purposes

• Developed a training manual for the company’s message exchange system

• Utilized the internet for market research

• Answered customer inquiries about product usage, availability, pricing, etc.

• Corresponded with outside parties regarding product suggestions, charitable giving, and corporate

sponsorships

SKILLS

• Microsoft Office Products (Word, Excel, PowerPoint)

• QuickBooks

• Typing: 70 wpm

EDUCATION

• University of North Carolina, Chapel Hill NC

- Major: Special Education

(80 credit hours, attended 1972-1976)

• Wake Technical College, Raleigh NC

- Completed courses in Advertising and Business Math

(Continued education, 1987)

• University of Phoenix

- Currently enrolled for BS in Business/Marketing

(Anticipated graduation, Spring 2012)

REFERENCES

Available upon request

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