Electrical Engineer Engineering

Chris Pedersen

**** ***** ***** ***: 916-***-****

El Dorado Hills, CA 95762 Mobile: 916-***-****

E-mail: ***********@*****.***

Summary

Technical consultant, electrical engineer, market strategist, and technical

writer with more than 20 years of analytical, communications and

interpersonal skills focused on achieving project results.

Representative Accomplishments

Technical Writing/Communication

. Produced engineering technical reference manuals, operator manuals,

data sheets, and engineering notes for high-tech companies.

. Successfully assembled and managed teams to create end-user

documentation for companies in financial and high-tech industries.

Systems/Engineering Analysis

. Led team on IBM contract to determine specifications for new computer

to compete against Apple and others in the emerging personal computer

market. Developed strategic concepts and design features that set it

apart from the competition. Result: the introduction of the IBM PC, a

model that is copied to this day.

. Launched successful new products by applying results of customer focus

group to engineering design efforts and alpha/beta test process.

. Developed methodology for capturing and analyzing quantitative data

and developing qualitative information to determine impact of

operation downsizing. Inter-departmental procedures changed as

result.

. Workflow analysis of score-card development for lending institutions

resulted in streamlined, user-friendly data collection procedure and

easy-to-follow manuals thus minimizing errors and lowering development

costs.

Market Research

. Developed concise and probing customer questionnaire to determine key

product needs that elicited results within 5 minutes. Identified new

high-volume customers in the process.

. Designed, set up and conducted focus groups to obtain meaningful

feedback and input for shaping operational procedures for financial

services product, and design and application for personal computer

product.

. Performed competitive analysis by conducting user surveys and

comprehensive web searches to identify key product requirements and

strategic market positioning.

Entrepreneur

. Co-Founded Abacus II, Inc. to apply multiprocessor and touch screen

technology to point of sale marketplace. Spearheaded strategic

development of products by utilizing analytical and organizational

skills to assure successful market acceptance.

. Co-founded SemiPort, Inc. an Internet B2B marketplace for buyers and

sellers in the semiconductor materials and equipment industry.

Professional Experience

Independent Consultant/Graphic 2000 - Present

Designer Consultant

El Dorado Hills, CA

Assess market needs of products/services, develop technology strategy,

perform competitive analysis, analyze process/designs, recommend new

methods or designs and produce efficient documentation.

SemiPort, Inc. 1999 - 2000

El Dorado Hills, CA Co-founder

Co-founded Internet B2B company in semiconductor materials and equipment

industry. Identified opportunity, performed primary competitive research,

participated in presentations to top-tier venture capital firms. Efforts

resulted in creation of Internet marketplace demonstration system and

successful merger with competitor.

New Vision International 1994 - 1999

El Dorado Hills, CA Independent Distributor

Grew organization from start-up to approximately $200K annual wholesale

volume for multi-level marketing company in health and nutritional product

sales.

Monson Marketing Group 1983 - 1990

Mountain View, CA Independent Consultant

Established consulting practice performing strategic marketing/planning and

technical writing services. Clients included top firms in Silicon Valley

such as Chips & Technologies, Zylinx, The Complete PC, Varian, Bank of

America and Fair-Isaac & Company.

Abacus II 1980 - 1983

Santa Clara, CA Co-Founder/Director of Engineering

Co-founder of company focused on introducing microprocessor technology to

the fast-food industry. Pioneered the use of touch-screen technology in

counter-top units with full management reporting, system networking for

backup reliability and end-user programmability. Worked strategically with

McDonald's franchisees to establish best system functionality and

performance specifications. US Venture Partners funded $200K in 1981.

Efforts resulted in successful beta test in 1983 and setting of new

standard in point of sale technology.

SRI International 1975 - 1980

Menlo Park, CA Research Engineer

Performed systems analysis, evaluation, specification and training for US

Air Force and Navy instrumentation training facilities for fighter jet

squadrons; developed multi-processor architecture to provide fault-tolerant

processing for users where high reliability was critical; developed and

conducted survey of current computer users to determine key requirements

for new personal computer for IBM to compete against Apple and other

manufacturers. Subsequent analysis, specification development and report

to IBM resulted in the IBM PC.

Education

B.S., Electrical Engineering, California Polytechnic State University,

Pomona

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