Manager Quality Assurance

DANIEL ORTIZ

*** ********* ******, ********, *** York 11238

347-***-**** . ******.*****@***.***

SUMMARY STATEMENT

Online advertising account manager with over two years of agency experience

developing, implementing and optimizing marketing campaigns within the

online interactive digital space with an emphasis on entertainment

PROFILE

Ambitious facilitator, fully cognizant of all digital advertising

platforms: Online, Search Engine Marketing, Mobile, Social Media and Fixed

as well as Dynamic In-game. Skilled in prioritizing, multi-tasking,

strategic planning, implementation and maintenance of cross-functional

digital initiatives. Articulate, polished communicator who thrives in a

fast-paced environment, consistently seeking to achieve definitive,

measurable results while working independently or as an integral team

member. Proven analytical and critical thinking skills with a facility to

anticipate campaign-changing events and deliver appropriate, precise and

swift action. Familiar with analyzing digital marketing landscape and

identifying optimal plan recommendations to meet client advertising

objectives at or below budget.

CORE COMPETENCIES

STRATEGIC PLAN DEVELOPMENT IMPLEMENTATION CAMPAIGN

DEVELOPMENT MAINTENANCE

Research & Identifying Key Collaborating With Activation &

Ideation Partners Multiple Parties Launch

Determining Requesting & Liaise with Analyzing

Relevant Platforms Refining Proposals Creative Production Performance

Agencies

Defining & Conferring & Securing Creative Reporting &

Assigning Key Negotiation Assets Optimization

Roles

Drafting Timelines Communication & Quality Assurance & Post Campaign

& Schedules Presentation Trafficking Analysis

PROFESSIONAL EXPERIENCE

HORIZON MEDIA - Digital Services, New York, NY

09/09 - Present

Interactive Account Manager

. Collaborate with internal brand executives to develop online campaign

strategies based on client objectives; ultimately presenting to clients

and securing strategy and budget allotment approvals

. Brief mobile, search and social media teams as well as media planning

team on all campaign details

. Conduct brainstorms with media planers, filter through publisher

proposals, identify proven as well as innovative first to market ideas

and new ad formats in order to determine final site list recommendation

. Analyze market places: online, mobile, and gaming audiences, consumer

behaviors, video consumption, brand advocacy, competitive and buzz in an

attempt to better understand and deliver to the client's target consumer

. Manage client relationships and oversee campaigns for various clients

from planning to post campaign analysis

. Played vital role in establishing a digital communication platform,

helping History become a top 10 cable network for 2010 while successfully

decreasing overall age demographic to a targeted audience of (18 - 49)

. Assisted with strategic development & activation of History's highly

successful America the Story of Us campaign

. Single-handedly launched Geico's largest online advertising investment to

date with Hulu at a $15MM spend

. Client roster/category: History, ION and Versus Channels (entertainment)

Geico (Insurance) Google (Tech)

Interactive Campaign Manager/Ad Operations

7/08 - 09/09

. Secured campaign assets from creative and production agencies and checked

specs for quality assurance

DANIEL ORTIZ

Page 2

. Developed and activated various custom ad tracking strategies;

geographic, demographic, day-parting

. Uploaded standard flash and rich media creative assets to 3rd party ad

servers, creating placement associations and trafficking out appropriate

tags to various publishers to include mobile and social media

. Distributed video assets and implemented 3rd party tracking where

possible; pulled site data when needed

. Worked closely with 3rd party ad-servers and publisher ad operation teams

to test and troubleshoot all tags

. Monitored campaign impression delivery to ensure appropriate pacing

throughout scheduled flights

. Analyzed campaign performance against benchmarks, standard delivery

metrics & customized, pre-determined conversions - collecting spotlight

data to determine if campaign was delivering on key performance

indicators

. Helped identify and activate on campaign optimization opportunities in a

timely manner

. Created and submitted client reporting based on ad-serving and site-

served performance data, on schedule

. Executed the appropriate digital media mix for client campaigns based on

factors such as objectives, strategic key performance indicators and

budget - tying back to ROI where applicable

. Reconciled all post campaign costs and submitted final payment

instructions to finance

. Client roster/category: AETN A&E, ION (entertainment) Cadbury (CPG) ACE

(Retail) Whitewave (CPG)

INTERNSHIPS

KOCH ENTERTAINMENT, New York, NY

01/08 - 6/08

Marketing/Digital Marketing Intern

. Maintained spreadsheets used internally to track album sales using

Nielsen SoundScan numbers, weekly

. Worked closely with online marketing manager to monitor relevant

lifestyle websites, measuring audience awareness of artists while also

measuring any buzz generating around upcoming project releases

. Brainstormed with marketing managers and transcribed lyrics for an array

of label artists and projects

TOMMY BOY ENTERTAINMENT/SILVER LABEL RECORDS, New York, NY

12/07 - 3/08

Marketing & Promotions Intern

. Managed branded social media profiles for label artists

. Pressed CDs & sent promo materials to national radio station contacts,

industry personalities & record pools

. Tracked music sales and radio-station music plays

PREVIOUS EXPERIENCE

DFS NORTH AMERICA [Mo t Hennessey Louis Vuitton LVMH] JFK, Jamaica, NY

6/04 - 5/07

Inventory Control Manager

. Managed warehouse/inventory control and replenishment operations using

automated systems to maintain optimum stock levels while working closely

with U.S Customs in a luxury retail Duty Free environment

UNITED STATES AIR FORCE, Various Air Force Bases - Foreign and Domestic

4/96 - 4/04

Materials Manager, Logistics

. Managed logistical operations including procurement, storing,

warehousing and distribution of inventory via predetermined modes of

conveyance - ranging from manual to fully automated systems

PLATFORMS/PROGRAMS/APPLICATIONS

3rd Party Ad Serving/Tracking solutions: Dart DFA ? Atlas ? Double Click

?Media Mind ? Point Roll ? Eye Blaster

Research Tools/Services: Dynamic Logic ?Vizu ?Dime Store ? Competitrack ?

ComScore ? Quantcast ? Mediabase 24/7

Nielsen - Online, Mobile, Entertainment and Radio Audience Measurement

tools: Ad Relevance, @Plan, Mobile Media, Encore Broadcast Data Systems

(BDS), Sound Scan

MS Windows/Office ? Mac OS ?Adobe Software, Photoshop, Creative Suite,

Flash ? HTML ? Pro Tools ? Final Cut Pro

EDUCATION

NEW YORK UNIVERSITY, New York, New York

Bachelor of Science in Digital Communications & Media, minor in Business,

5/08

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