Marketing Manager

Stacie Perry

Phone: 949-***-**** E-Mail: ***********@***.***

Objective

To obtain a management-level marketing position, in which I will be able to

use my knowledge and experience in digital marketing and social media to

create an engaging and compelling brand image.

Qualifications

. Extensive and diverse marketing background.

. Ability to build brand strategies that achieve business objectives and

target desired demographic.

. Experience in brand marketing, digital marketing and social media.

Experience

Marketing Manager, Pacific Sunwear

2008 - May 2010

Manage endemic partnerships including vendor marketing and action sports

initiatives for the PacSun chain. Responsibilities include budget

management, athlete management, team photo shoot production, management of

media agency, advertising creative, grassroots marketing and events, public

relations, multimedia content creation and identifying relevant product

placement opportunities.

Serve as point person for vendor marketing initiatives such as coop

advertising, retail promotions and integration, POP and events. Partner

with internal buying, merchandising, creative, production and field

operation teams to plan and maximize impact of marketing programs.

Achievements

. Crafted numerous brand partnerships and promotions that increased the

visibility and credibility of the PacSun brand in the marketplace.

. Project managed PacSun Pipeline to a Cure fundraising events for Cystic

Fibrosis Foundation, raising over $750,000 in two years.

. Hands-on involvement with the PacSun USA Surf Team has led to a change in

perception of the PacSun brand among influential athletes, and USA

brought home Team Gold from the ISA World Surfing Games in 2009.

. Developed internal process for seasonal requests in 2010 that allows for

longer lead times and proper planning for vendor marketing initiatives.

E-Commerce Marketing Manager, Pacific Sunwear

2007 - 2008

Managed the online marketing division at PacSun.com with six direct

reports. Drove all online marketing functions including: branding,

advertising, seasonal promotional strategies and cadence, visual

merchandising, email and CRM, affiliate management, SEO and SEM, social

media, mobile marketing, strategic partnerships and vendor relations.

Worked hand-in-hand with online creative team to improve PacSun's brand

image. Closely aligned with all business teams, including merchants, IT,

operations and design.

Achievements:

. Helped drive strong increases in both online traffic and sales (over 50%

comps).

. Strengthened vendor relations through initiative to improve online

marketing programs.

. Devised and executed a new creative strategy that leveraged the strength

of our vendors' campaign imagery.

Online Marketing and Promotions Manager, Boost Mobile 2004 - 2006

Responsible for creating and implementing the online marketing plan for

Boost, including action sports, Boost ambassadors in music and

entertainment, events, advertising campaigns and co-branded products that

resonate in the lifestyle of Boost's target audience. Managed content and

promotions budget. Served as the liaison between the web department and the

marketing leadership at Boost, as well as external partners such as MTV,

Quiksilver, and Hurley for online initiatives. Crafted and managed

promotions and sweepstakes. Managed social media efforts. Served as online

member of core marketing team for major brand initiatives such as Boost

Mobile RockCorps, the And1 Mix Tape Tour presented by Boost Mobile, Boost

Mobile Pro of Gaming, Roxy Chicken Jam and the Boost Mobile Pro of Surf.

Worked closely with the ASP to plan and execute webcasts for the Boost

Mobile Pro.

Achievements:

. Participated in expanding Boost Mobile from limited regional markets to

nationwide, growing subscriber base by over 380% in 2 years.

. Recipient of the Boost Mobile Full Throttle Award as part of the Boost

Mobile Rock Corps Founding Team.

Managing Editor, TransWorld Surf

2000 - 2003

Promoted internally from Editorial Assistant to Photo Associate to Managing

Editor at an internationally distributed magazine. Coordinated an internal

staff of seven and over thirty independent contractors. Managed editorial

and photo budgets. Project managed the editorial process. Traveled to

various locales to provide editorial coverage both for the print magazine

and Web site. Served as editorial liaison between advertisers and editorial

staff. Ran in-house photo agency.

Achievements:

. Became the highest-ranking female to hold an editorial position at any

mainstream surf publication.

. Worked as an in-house expert on women's professional surfing, providing

reporting for Time magazine and appearing on CNN.

Education

University of California, San Diego 1996 - 2000

B.S. Biology, minor in Environmental Studies.

Yucaipa High School 1993 - 1996

H.S. Diploma

Skills

Proficient in computer operating systems and applications necessary for

marketing/PR position including MS Office and AdobeCreative Suite.

Experience in video, photo and online production. Avid surfer, snowboarder,

photographer and world traveler.

Contact this candidate