Marketing Sales
Resume:
Timothy S. Hughes
Littleton, CO *****
Email Address: ***********@*****.***
SUMMARY OF QUALIFICATIONS
Marketing visionary with 17+ years of proven ability to develop and
implement effective and efficient plans for execution of marketing and
sales strategy to include brand management, new business development, event
planning, marketing program development, and marketing communications-with
a focus on ROI.
PROFESSIONAL EXPERIENCE
Visual Image Solutions
Owner/Founder
January 2001 - Present
Managed Visual Image Solutions, a full-service design firm that specializes
in developing corporate branding/identity, go-to-market strategies, print
and interactive design solutions.
. Responsible for the concept and creative oversight of graphic
designers in the creation of multiple print and web communications
projects including: product catalogs and packaging, POS, brochures,
sell sheets, direct mail and e-mail campaigns, story boards, radio and
print advertising, corporate identity packages, CMS website
development and trade show graphics utilizing ADOBE CS3 products
including InDesign, Illustrator, Photoshop, Dreamweaver, Flash and
Drupal.
. Created advertising and marketing strategies for B2B and B2C projects
including developing marketing budgets, competitive analysis, ROI
analysis, media buying strategies and market research.
. Developed new product solutions to meet client needs and developed
innovative marketing strategies to help clients gain market share and
increase revenue.
. Provided creative art direction for photo and video photography
sessions including product photo shoots and client educational videos.
. Create effective communications activities and programs including
online outreach, social media strategies and internet monitoring for
company websites.
. Created copy for ads, websites, business brochures and sell sheets for
businesses across a variety of industries.
. Develop and manage sales and marketing budgets, and oversee the
development and management of internal operating budgets.
. Manage the design, production and deployment of business-to-business
and business-to-consumer direct marketing campaigns and
communications.
. Strategically work with all levels of management to set objectives and
plan strategies from marketing campaigns and product promotion, to
lead generation activities.
. Launch marketing campaigns within budget and to support sales in
achieving program revenue and profit objectives.
. Develop corporate messaging, product positioning, and brand strategy
to ensure all marketing efforts meet the needs of customers and
market.
. Define marketing requirements and developing effective product
marketing collateral to communicate product strategy and
functionality.
. Collaborate with clients to develop and define product positioning and
key messages, to develop product brochures, sales tools, and marketing
campaigns. Selected and supervised all external contracts including
graphic designers, programmers and web developers. Negotiated 3rd
party print buying for clients including print collateral acquisition
of offset printing, digital and package print production. Function as
a liaison between clients and 3rd party contracts to ensure all
elements are timely, accurate and cost-effectively produced.
. Responsible for all job estimations including creative and production
costs, bid jobs and negotiating contracts, evaluating all labor and
material costs, ensuring maximum profit while generating competitive
bids.
Life Therapy Inc.
Director of Operations
October 1997 - December 2000
. Provided financial and managerial oversight of rehabilitative staff in
seven facilities across four states with annual revenues exceeding one
million dollars. Primary business included Rehabilitation Departments
and Transitional Care Unit contracts.
. Directed two start-up facilities under budget and on time including
all staff recruitment and hiring, training, equipment purchase and
vendor negotiations.
. Increased staff productivity by 22% and reduced expenses by 7% for all
existing contracts.
. Managed all recruiting, hiring, and supervision of 25 therapists,
assistants and aides, development of company policies and procedures
while assuring compliance with state and federal requirements.
. Directed daily operations involving development of annual budget for
all facilities, development and implementation of transitional plan
from salary equivalency to PPS reimbursement system. Conducted all
staff training programs for transition plans.
. Surveyed target markets and executed related strategic plans for new
business development including developing sales presentations,
marketing collateral development and pricing structures. Other duties
included strategic marketing, competitor analysis, development of
client billing system, development of CPT coding system and
introduction of clinical and invoice tracking systems.
EDUCATION
Bachelor of Science, Occupational Therapy, University of North Dakota,
Grand Forks, North Dakota
Contact this candidate