Manager Sales

MARK T. STANULONIS

** *********** ****** **** 203-***-****

Groton Long Point, CT 06340 ***********@*******.***

SUMMARY AND OBJECTIVE

Solid Marketing professional with over fifteen years experience in new product development, product

management, strategic partnership evaluation, and contract negotiations. Innovator with a proven track record

of expanding products and services. Effectively leverages technology to accomplish business goals, including

generating revenue, building market share and driving brand preference. Known for strong team building and

mentoring abilities. Combines the discipline of classical marketing approaches with an understanding of

customer needs to identify and evaluate opportunities for new markets, new products and new technologies.

Seeking a position in which to apply versatile marketing skills and a flair for product management to help a

company achieve its goals.

PROFESSIONAL EXPERIENCE

AMERICAN STUDENT ASSISTANCE, Boston, MA 2008 - 2009

Student loan guarantor with $40 billion loan portfolio

Product Innovation Manager

Successfully established formal product development process for company-wide

implementation, including hiring and training staff on the new process, and created reporting templates to

update senior staff.

Using data-mining, identified segments of high at-risk of default borrowers, representing

over $20 million, who had previously never received outreach communications. Designed a program using

implicit personalization and simplified calls to action, which improved response rates in the form of higher

email open rates and click-throughs, with potential for changing long term borrower behavior.

Developed first-ever direct marketing program targeted at Gen Y “Helicopter Parents”

which included email, direct mail and web components.

Identified existing inefficiencies and areas for process and communication improvement

including reducing lag time between executing outreach to previously underserved audiences, as well as

tracking contact with target audiences.

Conducted in-depth analysis of key competitor offerings and market positioning, resulting in

identifying opportunities for highlighting the value add of company’s service offering to Financial Aid

Officers through differentiating, quantifying, and packaging company services, highlighting aspects that

competing guarantors did not offer.

Evaluated applicability of WEB 2.0 capabilities –including recommending Wikipedia

presence, evaluating social network sites for company presence using existing marketing properties,

creating widgets and branding considerations.

Contributed as a member of the strategic services, brand development, and market

research teams.

INGENIX, Rocky Hill, CT 2007

$1 billion subsidiary of United Health Care

Parallaxi Product Manager

Led cross functional team migrating the Parallaxi business intelligence tool (ASP model) to the Employer

Portal on Ingenix.com, providing a central location to access the tool, incorporate/integrate the tool into the

larger corporate (Ingenix) web identity, and the possibility of further product enhancements/functionality to

improve the user experience.

Conducted one-on-one client feedback sessions using Webex to solicit new product enhancements and to

better understand how existing clients interact with the tool, revealing key insights into customers’ current

usage and future needs.

Developed marketing and sales collaterals in support of product releases and conference presentations.

Created initial business requirements document and championed team responsible for developing usability

enhancements for Parallaxi, resulting in a more intuitive product with potential for higher usage frequency.

As Chair of the Parallaxi Committee, oversaw system maintenance, and served as point person for sales

force on all Parallaxi product updates and future functionality.

Mark T. Stanulonis ***********@*******.*** Page 2

CAREGIVER / STUDENT 2003 to 2006

Investigated health care options, oversaw legal and financial matters, managed significant renovation to

primary housing, and dealt with insurance companies, medical practitioners, and state agencies.

Earned second Masters Degree while serving as primary caregiver and advocate for aging parents.

MASTERCARD WORLDWIDE, Purchase, NY 1997 to 2003

$1 trillion global payments company

Vice President, Value Added Solutions (2002 to 2003)

Successfully negotiated global marketing alliance with a provider of battery powered payment card

technology, resulting in a $100,000 investment credit.

Partnering with an expert in HIPAA (Health Insurance Portability and Accountability Act of 1996)

requirements, managed a cross functional project team to evaluate MasterCard systems and connectivity for

new business opportunity in the $400 billion institutional healthcare payments market.

Solicited and interpreted requirements for value-added enhancements for Purchasing Card Expansion

service, including negotiating pilot agreement with preferred provider and developing terms and conditions for a

long-term strategic alliance with incremental revenue potential of $1 million.

Interacting across the organization, analyzed over 30 new product concepts to enhance existing

MasterCard payment products or to create new programs, facilitating new product evaluation/development.

Director Global Product Management & Development (1999 to 2001)

Launched industry’s first card optional program to address consumer’s concerns for shopping online

with the Virtual MasterCard program, resulting in over 135 programs being implemented worldwide in first

nine months and an estimated gross dollar volume of $1 million.

Identified, analyzed and recommended leading edge business-to-consumer and business-to-business

electronic commerce technologies including person-to-person payments and Internet privacy solutions.

Evaluated strategic partnerships, conducted due diligence and contract negotiations; and conducted

competitive analysis on numerous Internet payment enhancing services to create brand preference and

drive usage.

Manager, Global Product Management & Development (1997 to 1998)

Spearheaded research and evaluation of business-to-business electronic procurement system

providers, resulting in MasterCard partnership with Clarus.

Led a multi-functional team to conduct market research, web site design, and evaluate customer value

propositions for MasterCard’s original small business Internet portal site, Market Acces.

Conducted due diligence and presented recommendations on smart card loyalty systems and Internet

rewards programs, resulting in the MyPoints.com alliance. The MyPoints/MasterCard co-brand credit card

issued by NextCard had six figure revenue generating potential.

Directed smart card research in key markets (Brazil, Japan, UK), providing fresh insight into

MasterCard’s member banks’, merchants’ and consumers’ awareness, attitudes, and beliefs about smart

cards.

DICTAPHONE CORPORATION, Stratford, CT 1995 to 1997

$250 million leading provider of voice recording technology to healthcare, financial services and public safety

Healthcare Systems Marketing Manager

Effectively managed cross-functional team responsible for integrating records management system into

Digital Express 7000 voice processing system (core product line).

Created marketing materials and provided sales support on digital voice systems in support of

healthcare system field sales force.

Identified and evaluated key system vendors for new radiology information system interface

development and possible strategic alliance.

EDUCATION

SACRED HEART UNIVERSITY, M.Ed., Elementary Education, May 2005

NEW YORK UNIVERSITY, LEONARD N. STERN SCHOOL OF BUSINESS, M.B.A.

Marketing/International Business, May 1994

Recipient of NYU Alumni Scholarship for the academic year 1993-1994

NEW YORK UNIVERSITY, COLLEGE OF ARTS & SCIENCE, B.A. Economics, January 1987

Omicron Delta Epsilon International Honor Society for Economics

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