EDWARD WISZTREICH
***** ********** ****** ( SHERMAN OAKS, CA 91401 ( (M) 818-***-**** (
***********@**********.***
STRATEGIC OPERATIONS MANAGEMENT
Elevated Revenue / Profits / Market Share ( Innovative Growth Concepts (
New Market Penetration
Highly accomplished, innovative visionary with record of driving
organizational expansion by delivering creative new business strategies
backed with solid financial acumen and operations expertise. Keen
strategist with proficiency at devising unique marketing concepts and
identifying new business opportunities. Bottom-line focused financial
leader with demonstrated ability to quickly produce dramatic gains via
optimal capital restructuring. Exceptionally articulate communicator with
proven ability to conduct persuasive negotiations. Dedicated to directly
contributing to sustainable short- and long-term profitability objectives.
Selected Accomplishments
> Re-designed production planning and scheduling system to improve first-
year profitability by 100%. [Capitol Records]
> Achieved 20-50% quarter-to-quarter revenue increases over four years
in different strategic business units / departments. [Marcussen
Mastering]
> Exceeded financial performance objective of annual 20% net income
increases. [Marcussen Mastering]
> Increased market share to achieve #2 position in United States by
developing / implementing strategic business plan focused on
establishing market differentiation. [Marcussen Mastering]
> Led financial turnaround from loss to profitability within one year by
redesigning business concept / model to increase competitive advantage
and brand visibility. [Rona Travel Bureau]
Areas of Expertise
( Integrated Business Planning ( Financial Analysis ( Emerging
Business Models
( New / Global Growth Initiatives ( Turnaround / Change Mgmt. ( Brand
Alignment / Positioning
( Multi-site Operations Mgmt. ( Alliances / Partnerships / JV's (
Flexible Product Development
( Budgeting / P&L Authority ( Strategic Marketing ( Policy Deployment
( Client Relations ( Key Contract Negotiations ( Staff / Team
Leadership
PROFESSIONAL SUMMARY
ABI ART Torrance, CA
International Fine Art Brokerage
Director of Operations 2009 to Present
> Developed a financial realignment plan through managing and measuring
product margins and optimizing cash flow.
> Expanded brand presence through implementation of go-to-market
strategy for proprietary B2C online subscription service resulting in
a 30% revenue conversion rate from site visitation.
DONNA M COLLECTION
Los Angeles, CA
Apparel, Accessories & Yogawear Fashion Company
Strategic Consultant
2008 to 2009
> Expanded regional and market distribution channels with reduced
customer acquisition costs and increased ROI.
> Led new consumer-centric product initiative based on target audience
analysis and evaluation.
> Developed timelines and milestones based on customer demand planning
to ensure ideal product release timing, which eliminated expenditures,
avoided potential revenue losses, and improved process efficiency.
MARCUSSEN MASTERING Hollywood, CA
Global leader in the audio mastering industry
Senior Business Development / Operations Director 2000 to 2007
> Achieved 20-50% quarter-to-quarter revenue increases over four years
in different strategic business units / departments; ensured
maintained profitability by developing pricing structure / product
model based on forecasted industry transformation to digital
downloading.
> Exceeded financial performance objective of annual 20% net income
increases by 10-15% within one year.
> Increased market share by approximately 25% to achieve #2 position in
United States by developing / implementing strategic business plan
focused on establishing market differentiation.
> Spearheaded entrance into DVD market by initiating and developing key
strategic alliance with Crest National, one of the largest independent
DVD manufacturing facilities in the U.S.
> Implemented a public relations campaign across print and online media
encompassing feature articles, cover stories and viral marketing.
> Prepared aggregate financial model to allow sustainable expansion into
midline / independent recording artist sector videogame and film score
/ motion picture soundtrack sectors; increased revenue growth, profit
margins, visibility, and customer retention with virtually zero churn
rate.
> Secured global competitive advantage and elevated shares by 30% across
international markets including Japan, Australia, and the U.K. by
formulating / executing a successful multi-domestic marketing
strategy.
> Generated new business, increased market share, ensured stable revenue
stream, and reduced material unit costs by conducting financial
analysis and benchmarking (including cost benefit, trend, &
competitive analysis, sales forecasting, and working capital
management).
GLOPAL Los Angeles, CA
Start-up toy developer
Owner/Developer
2001to 2006
> Invented and brought innovative, educational, cross-cultural toy
product to market.
> Improved product's market potential by determining customer / market
requirements through trend and competitive analysis.
> Achieved market acceptance of premium pricing based on quality
differentiation vs. other products in the same sector.
> Established brand name identity by forging distribution relationships
with diversified retail establishments.
> Achieved significant, targeted market penetrations via customer
segmentation, festivals, trade shows and cross promotions.
> Improved product profitability by approving and directing
relationships with manufacturing supply chain vendors; negotiated all
goods / service costs to ensure project, quality, and pricing
specifications were met.
RONA TRAVEL BUREAU Los Angeles, CA
Leisure and corporate international travel agency
General Manager 1992 to 2000
> Led financial turnaround from loss to profitability within one year by
redesigning business concept / model to increase competitive advantage
/ brand visibility and reduce customer attrition.
> Doubled annual revenue within first two years.
> Forged international joint ventures with Top Tour in the Czech
Republic and Dori's Tourism in Hungary to secure entrance into
specialized touring and accommodations market.
> Automated accounting and financial management systems to elevate
efficiency by 50% and improve Financial Department performance by 75%.
> Outlined working capital requirements, conducted revenue stream
analysis and prepared financial statements.
AMIGO STUDIOS North Hollywood, CA
Recording and Mastering Studios Facility
Director of Operations - Mastering and Digital Editing Studios Division
1990 to 1992
CAPITOL RECORDS Hollywood, CA
World's largest independent music company
Manager of Operations - Mastering and Digital Editing Studios Division
1989 to 1990
> Led multi-site manufacturing operations and international / domestic
production functions.
> Re-designed production planning and scheduling system to improve first-
year profitability by 100%.
> Decreased annual operating costs 25% by conducting cost benefit
analysis.
> Flattened organizational infrastructure to establish new Company
performance standards, which increased efficiency by 200- 500%,
including on time delivery, product yield, and cycle time.
> Drove achievement of all performance targets by training and providing
motivational leadership to the workforce.
> Approved all capital expenditures to maintain capital budgets while
optimizing cost savings and improving EVM.
EDUCATION & PROFESSIONAL DEVELOPMENT
MBA - Finance ? Cal State University - Los Angeles
BA - Psychology ? University of California - Los Angeles (UCLA)
Lean Certification