Sales Marketing

Jonathan Gordon

*.********@*****.*** ? 305-***-**** ? 7631 SW 146th Ave, Miami, FL 33183

Professional Experience

Sony Pictures Entertainment, Ad Sales Finance Intern, Miami, FL (May 2010 -

August 2010)

Assisted with the development of FY'11 Mid-Range Plan (five year

business growth forecast)

o Overhead Plan: Compiled department expenses for regions

including Mexico, Central America, Argentina and Brazil, using

SAP database system.

o Revenue Plan: Created excel templates for sales forecasting in

the regions.

Developed reconciliation analysis for Sony VAIO client

o Analyzed flow charts and contract reports depicting individual

advertising spots in various channels and TV shows.

o Edited spot prices using ENCODA, proprietary database system,

and created invoices to match contract guidelines.

Logged 2008/2009 tax certificates

o Ran queries on ENCODA to pull invoices by year, region and

advertising agency.

o Identified tax certificates in monthly cash applications;

gathered exchange and commission rates.

Analyzed and compiled marketing expenses versus budget

o Worked closely with Sony's Marketing Department in planning

event/campaign expenses in order to meet budget demands.

Macy's, Retail Marketing Intern, Miami, FL (January 2010 - April 2010)

Gathered and analyzed primary data

o Surveyed customers in the Macy's Aventura store.

o Utilized SPSS statistical software to reach conclusions about

customer behavior.

o Organized sales associate focus group and acted as a key

interviewer.

Used data findings to support the development of customer engagement

improvement plans

o One Minute Meeting: Sales Associates huddle in a quick one-

minute meeting morale boosting review of how the day is

progressing.

o Triple Tiered Business Cards: Business cards are used as a

reward for meeting sales objectives.

Designed promotional tools for Macy's Delivery Service

o Large, flashy and straightforward tabletop signs used to educate

customers on the service.

Professional Skills

Computer Competence

o Proficiency using MS Excel, PowerPoint and Access.

o Familiar with Adobe Photoshop and InDesign.

o Experience with SQL and ENCODA querying.

o Knowledge of generating statistical analysis using IBM's SPSS.

Languages

o Verbal and written communications skills in both English and

Spanish (native).

Education

Florida International University, Miami, FL (August 2006 - August

2010)

Bachelors of Business Administration

Major: Marketing; GPA: 3.42

Certifications: Marketing Accounting Metrics, Retail Marketing

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