Customer Service Sales

Kamela Michelle Barrier

www.linkedin.com/profile?viewProfile=&key=29059553&trk=tab_pro

513-***-**** *********@*****.***

Summary

Results oriented Marketing Manager with extensive product, project and

people process management background with an emphasis on product

development, market branding, product positioning and competitive analysis.

A driven, focused management professional with 17+ years experience in B-

to-B and B-to-C marketing communications within the fields of financial

services, accounting, consulting, paper, retail, and inside sales.

Extensive experience in budget planning and execution. I excel at creative

problem solving, data analysis and interpretation, process efficiencies,

team-building, and leading/executing cross-departmental projects. Performs

well in both matrix-structured organizations and entrepreneurial

environments.

Experience

Unifund CCR Partners-May 2006 to April 2010

Position: Marketing Manager

. Developed and implemented integrated marketing strategies and

supported the activation of brand initiatives at the local and

national level.

. Extensive relationship management with both Inside and Outside sales

teams to effectively measure existing campaigns and strategies and

collaborate on the development of new directions and channels.

. Reduced annual budget year-over-year while increasing marketing

efforts, ROI and new customer channels.

. Conceived website redesign, concept to implementation. Visitors to

site increased 32%. Successfully redirected 99% of an "alternate"

audience to a different site.

. Created an integrated advertising campaign which included: print, web,

newsletter, pay-per-click, article placement speaking engagements and

telemarketing.

. Introduced a targeted email marketing campaign which increased open

and click rates by 42%.

. Executed extensive market research and analysis within new niche

product areas for new product development and marketing identifying

four additional potential marketing channels.

. Implemented Search Engine Optimization (SEO) and utilized Hubspot and

Google Analytics to increase paid and organic search results by 39%.

. Created multi-channel pay-per-click advertising campaigns which

increased in-bound leads by 122%.

. Lead qualification and nurturing program implementation and

management. Increased return phone calls by 58%.

. Championed Microsoft CRM implementation and data integrity for

internal and external department members.

. Created and implemented new corporate identity standards, including

company-wide implementation.

. Redesigned and streamlined sales and marketing collateral saving the

company significant printing and shipping costs.

SMART Papers LLC-June 2002 to April 2006

Position: Marketing Manager

. Continuously monitored and conducted competitive capability

assessments and benchmark evaluations to ensure strong market

presence, competitive perception and brand equity.

. Supported a 35 person sales organization which included CEO, COO, Vice

Presidents, Regional Managers, Territory Managers and Specification

Managers through joint sales calls, market blitzes and providing sales

tools to introduce new products and collateral material to key

accounts.

. Managed off-site fulfillment center cutting costs by $500K, while

improving customer service process and satisfaction levels by 50%.

. Extensive work with CEO, Marketing Director and Product Managers to

develop and manage 13 different brands.

. Researched, negotiated and purchased all media, eliminating need for

agency commissions, while managing a $3M marketing and advertising

budget.

. Coordinated and purchased all design and printing from concept through

production with local and national vendors.

. Extensive print process knowledge in UV and conventional offset

printing, all digital printing platforms, flexography, engraving,

letterpress, embossing, mechanical and hand assembly.

. Coordinated and purchased all print work from pre-press to delivery

with local and national printers.

. Managed the production of all marketing collateral, to include, but

not limited to: advertising inserts and run-of-publications, retail

packaging, mill promotions, swatch books, direct mail, sample packs.

Kamela Barrier

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Deloitte Consulting-June 2000 to December 2001

Position: Director, Creative Services

Management: Managed the value added internal marketing department, which

was responsible for creating desktop presentations, brochures, slides,

color prints, interactive multimedia presentations, corporate marketing

materials, etc. for external and internal customers. Daily management

responsibilities included: budgeting, purchasing, management of department

personnel.

. Project consultant, working closely with internal customers on large

engagement pursuits to identify cost effective, value added solutions.

. Coordination and planning of National Shared Services Solution,

including a work flowing process for all word-processing, graphics,

new media and print production for all Creative Services sites across

the country.

. Coordination and planning of a National Job Classification and

Competency Model Rollout, including development of role profiles, job

evaluation (market pricing), salary range development, performance

management, compensation actions and technical and behavioral

competencies.

. Developed and implemented standard hardware/software configurations

and Operating Guidelines & Standards handbook for internal and

external use.

. Maintained and monitored all financial and utilization reporting to

proactively manage staff, control expenditures, and maintain client

satisfaction levels.

. Participated in an advisory capacity to National Committees in areas

of Creative Services Group core competencies.

. Establish and maintain a viable communications network with all

related management and operational staff.

Ernst & Young LLP-September 1997 to June 2000

Position, Creative Services Group Regional/Resource Director

Management: Directed the Central Region Creative Services Group, which

consisted of 14 locations and 68+ Creative Services Group employees with an

emphasis on: change management, creative and professional development,

design, growth, customer service, teaming culture, and strategic

operations.

. Nationally implemented the Creative Services Group Operating

Guidelines, (group infrastructure, process, workflow, accountability,

methodology of measurement [CSGcom], ownership model, and

technologies).

. Constructed and implemented software/hardware configurations to

accommodate new application load sets for 650 Creative Services Group

employees.

. Recruit, retain, develop, and train Creative Service Group staff to

maintain latest design and brand criteria to ensure Ernst & Young

professionals a continued competitive advantage.

. Sponsor educational and orientation type services to clients to aid in

the education and awareness of Creative Services Group and services

provided.

. Maintain and monitor all financial ($4.5 million budget) and

utilization reporting to proactively manage staff, control

expenditures, and maintain client satisfaction levels.

Coopers & Lybrand LLP-February 1994 to August 1997

Position: Director, Creative Services

Duties: Supervise all aspects and personnel associated with the Creative

Services department; Design, production and implementation of all locally-

produced/printed advertising, marketing and presentation materials; Light

technical support; Conducted numerous specialty software training seminars.

Arthur Andersen & Co./Andersen Consulting-September 1991 to January 1994

Position: Graphic Design/Desktop Publishing

Duties: Design, production and implementation of locally-produced/printed

advertising, marketing and presentation materials; Office-wide software

training; Light technical support; Extensive Senior EA responsibilities,

including: scheduling, account management, seminar coordination.

Kamela Barrier

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Thomas & Thomas-September 1990 to September 1991

Position: Administrative Assistant

Duties: Database management; Data processing; Bulk mail; Shipping and

receiving; Account management; Client relations; Accounts

receivable/payable; Switchboard

United States Air Force-Torrejon de Ardoz (Madrid), Spain-March 1988 to

August 1990

Position: Broadcast Journalist

Duties: All aspects of Radio & Television broadcast journalism;

Advertising and news copy writer/editor; on-air "talent"; Live/spot

producer; Live/production director; Remote/satellite feed-coordinator;

Radio Production Coordinator

Education

Defense Information School of Broadcast & Print Journalism-Indianapolis,

Indiana

Degree: Associates Degree, Broadcast Journalism

Graduated: September, 1988

Karrass Effective Negotiating-Cincinnati, Ohio

New Horizons Computer Learning Center- Cincinnati, Ohio

Macromedia Flash I & II, Advanced Photoshop, Intermediate Illustrator, HTML

Programming

ALJO Information- Advertising & Graphic Design Seminars (Color Schemes &

Fonts; Posters & Billboards; Logos; Portfolios & Corporate Identities;

Brochures & Newsletters; Ads for Printed Media; Copy-Writing for Business

Anderson High School-Anderson, Indiana

Graduated: June 1987

Software Experience

. Adobe PageMaker . Quark Express . Adobe Photoshop

. Adobe Illustrator . Macromedia Freehand . Macromedia Flash

. HTML . Front Page . Word

. Excel . PowerPoint . Access

. Microsoft CRM

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