Marketing Manager

Summary

Results-driven, proactive marketing manager with a strong track record in

optimizing lead generation efforts, developing marketing strategy, and

implementing new social media tools. Recognized as an enthusiastic,

dedicated, and motivated employee who makes a significant impact on bottom

line results.

Experience

M tier, Ltd. June

2007 - August 2010

Marketing Manager

Managed the marketing department of a five time Inc. 5000 software

company by overseeing both day-to-day project execution as well as long-

term strategic planning

. Presented project updates, budget status, and key marketing metrics to

executives on a biweekly basis

. Implemented new lead generation plans

o Doubled incoming sales leads during tenure as Marketing Manager

. Initiated the organization's inaugural social networking policy by

leading a cross-departmental committee

. Managed, mentored, and trained all marketing associates

. Launched the firm's first community service initiative to provide Wounded

Warriors with free project management training, certifications, and

mentoring

Senior Marketing Associate

Directed creation and implementation of marketing campaigns, managed all

vendor and analyst relationships, and led public relations initiatives

including press releases, press pitching, and award nominations

. Designed marketing campaign and go-to-market strategy for a new product

launch

o Resulted in 48% year-over-year increase in commercial client base

o Named a finalist for the "Marketing Campaign of the Year" by the

American Business Awards

o Outperformed competitor campaigns in a leading technology

publication by over 400%

. Hand-selected by executives to relocate to Santa Rosa, California for

three months to initiate marketing efforts and train marketing team in

the new west coast operations center

. Established relationships with press contacts which resulted in articles

in publications such as:

o Computer World

o eWEEK

o Network World

o Government Computer News

o CIO.com

o Washington Technology

. Crafted winning nominations for M tier in Washingtonian Magazine's "50

Great Places to Work" and Helios HR's Apollo Award which recognizes

superior employee development initiatives

Marketing Associate

Developed effective website content and designed all supplemental

collateral such as corporate brochures, online demonstrations, and

presentation templates

. Led website redesign to revamp M tier's web presence

. Optimized Google AdWords campaign which resulted in an 800% increase in

conversion rates

Student Media Authority

August 2005 - May 2007

Account Executive

Prepared advertising packages for clients via marketing, graphic design and

layout, and value comparison

. Managed 150+ accounts for five different media outlets including

newspaper, radio, yearbook, literary magazine, and online advertising

. Built a new client base while consistently meeting sales goals by more

than 185%

Education

North Carolina State University

May 2007

Bachelor of Science in Business Administration with a Concentration in

Marketing; Minor: Spanish

Summa Cum Laude, Cumulative GPA: 3.8

Computer Skills

Proficient in Adobe InDesign, Adobe Captivate, Camtasia, Email Marketing

Director, Google AdWords & Analytics, Joomla, Mantis, Microsoft Office

Suite, Microsoft Project, Salesforce, Snagit, vTiger, WorkLenz, and

WordPress

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