Project Manager Marketing

Lee Dooley

Strategic Marketing, Media & Communications Executive

Lee Dooley is a strategic marketing professional with extensive leadership

and management experience skilled at bringing people and ideas together to

create original marketing, media, business, creative, and technology

solutions. Lee's experience is focused on developing and leading integrated

marketing campaigns and strategies utilizing the best mix of traditional,

new, and rapidly changing media, marketing, and communications tools,

techniques, and channels. Currently, as Marketing & Communications Director

at ASA, a global science and technology company, he leads all corporate

communications, brand identity, marketing, and Internet projects. He is

highly skilled and specialized in branding and identity and has a proven

track record transforming companies and tired brands as well as creating

visionary brands from scratch. He has worked on Internet projects since

1994 and possesses a rare veteran knowledge on all things Internet as well

as a hands-on capacity to produce Web solutions. Lee is also a media

relations expert with mastery of the most innovative, globally reaching PR

distribution techniques for broader and global market penetration. With

over 15 years of marketing and new media communications experience, Mr.

Dooley has strong project management, interpersonal, client, and

entrepreneurial skill with a high-level educational background in business,

marketing, media, science, technology and design.

Experience

Applied Science Associates, Inc. (ASA)

2006 - present

Marketing & Communications Director: Reporting to ASA's CEO, Lee leads and

manages all strategic marketing and company communications for ASA, a

leading international environmental consulting and technology solutions

company.

. Responsible for ASA's global marketing strategy, including materials,

events, strategic partnerships, and customer relationships

. Created and manage a global ASA brand strategy and marketing plan

. Manage integrated traditional and new media marketing mix including

PR, advertising, events & conferences, SEM, social media, Web video,

etc. to promote ASA's products and services to targeted clients and

sectors

. Oversee and execute marketing strategy, working with project managers,

global offices, and principals to:

o Arrange and lead focus meetings on marketing topics

o Identify demand for products and services offered by ASA with

ongoing analysis of competitive landscape

o Identify potential markets

o Monitor trends that indicate the need for new products and

services

. Manage Public Relations and corporate communications for ASA

o Write and distribute press releases and contract award and

completion announcements to media

o Implemented new PR distribution system including a global

database of media contacts that resulted in 65 percent media

value increase

. Oversee the archiving and accessibility of company project assets and

publications (journals, technical papers, conferences, project briefs,

awards, presentations, resumes, etc.)

. In 2006, led and produced which included new brand architecture,

verbal branding, and product/service positioning that enabled

customers and prospects to understand the full scope of ASA's

capabilities. Year 1 post re-brand integration, ASA realized gross

revenue increase by 80 percent.

. Developed global marketing communications management system (including

company intranet Web site) for coordinated marketing assets, identity,

and messaging among international and regional ASA offices

. Develop and maintain all ASA distributed marketing extensions;

collateral, Web site, and client applications

. Architected, designed, built, and fully maintain ASA corporate Web

site www.asascience.com

. Test, develop and refine evolving inbound marketing and Web 2.0/3.0

marketing and communications tools, techniques, and channels for

marketing and communications objectives

. Develop and management assistance in CRM process, systems, and

practices

. Oversee and assist in proposal writing, quality assurance, reports,

and other product/service deliverables

Eternal Brand Communications LLC

2001 - 2006

Brand Strategist, Founder: Founded and managed business consulting services

firm (www.eternalbranding.com) specializing in marketing strategy, brand

communications, integrated marketing campaigns, advertising, and Internet

solutions.

. Specialize in new media solutions and efficiencies targeting small to

medium sized businesses, but included Fortune 500 clients

. Functioned as agency of record for advertising, Web strategy, and

Internet marketing accounts

. Ongoing business development, balancing separate clients and projects

simultaneously

Always-On Software, Inc.

2000 - 2001

Director of Marketing: Reporting to Vice President of Sales and Marketing,

managed Marketing Department for Always-On Software, a start-up software-as-

service provider funded by Microsoft and Intel. Responsible for managing

marketing team (6-8 staff) as well as hands-on execution of all marketing

efforts. Developed marketing and promotion programs, negotiated strategic

partnerships, designed and implemented affiliate programs, developed

targeted mail and direct e-mail campaigns, managed all internet advertising

efforts and trade show planning.

T3 Media, Inc.

1999 - 2000

Senior Project Manager: Responsible for successful delivery of complex

business and technology solutions for Fortune 500 and emerging technology

clients. Managed large project teams of consultants with strategic,

creative, and technology focus. Represented client business objectives to

senior management and delivery team. Key client contact, reporting to CEO,

COO, and VPs. Scheduled and structured projects, establishing scope of

work, budget, and managed deliverables.

iVillage, Inc.

1997 - 1999

Project Manager, Creative Services, Advertising: Managed interactive

advertising and marketing projects and campaigns from point-of-sale to

campaign completion. This included sponsorship Web sites, corporate web

sites, online media buys, editorial tie-ins and promotions.

. Orchestrated and managed designers, producers/programmers, copy

writers, and account managers while working with clients, sales teams,

marketing teams, legal department, and subcontractors to make sure

project schedules, deadlines, and specifications are met and are

within budget

. Utilized online marketing research to develop interactive marketing

strategies and solutions for various clients and partners

Fairchild Publications, Inc.

1996 - 1997

Producer, Creative Services:

. Produced content for AOL's Style Channel, a co-production of ABC

Multimedia, America Online, and Fairchild Publications

. Responsible for initiating subject matter and overseeing features from

concept to online implementation

. Functioned as a project manager during all public relations,

advertising sales, and promotional tie-in planning

. Oversaw all artistic elements and overall visual integrity of site

MTV Networks, Viacom International, Inc.

1994 - 1996

Production Assistant:

. Production assistant in the post production process of hit MTV

programs: MTV Sports, Beavis & Butthead, Aeon Flux, The Maxx, and the

1995 Video Music Awards

. Created and presented (to MTV & Viacom executives) an innovative MTV

business venture project that consisted of a complete business

proposal advocating a MTV magazine for print as well as online

publication

. Managed expense reports and budgets

Education

M.A. Master's in Media Studies, New School University, New York, NY

2003

G.C. Marketing Management, New School University, New York, NY

2000

B.A. Communication Science, Environmental Studies (Double Major),

University of Connecticut, Storrs, CT 1996

Computer & Technology Skills

. Microsoft Office: Word, Excel, Powerpoint, Outlook, Access

. Adobe Creative Suite: Photoshop, InDesign, Illustrator, Dreamweaver,

Flash, Premiere Pro, Acrobat

. Web design and development: HTML, XML, CSS, JavaScript

. Google Earth: KML, KMZ

. Google webmaster tools, Google Analytics

. Search Engine Optimization expertise for organic search

. Digital Video Editing: Avid, Adobe Premiere Pro

Honors, Awards, Associations & Leadership

. 1998 @d:tech award winner for Best Implementation of a Non-Banner

Advertising Format, Best Branding Campaign, and Best Audience Building

Campaign for Huggies Web site, 1998 @d:tech Award winner for Best

Consumer Campaign for Sega banners

. President & Founder, Clubsprouts Kids Club (www.clubsprouts.com), a

children's enrichment center located in Portsmouth, RI

. Vice President, Board member, Head Coach Portsmouth Youth Lacrosse

. Head Coach, Newport County Youth Hockey

. New York State Department of Environmental Conservation Licensed

Outdoor Guide & Founder, Eternal Adventure Company & Guide Service

. Received a Media Studies Master's Program Scholarship in 2000

. Elected team captain 1995-96, University of Connecticut Varsity

Lacrosse 1992-1996

. Received an Environmental Science College Scholarship in 1992

. Developed an Environmental Communications program of study at the

University of Connecticut

. Active Memberships & Associations: eMarketing Association, National

Writers Union, New School University Alumni Association, Surfrider

Foundation, Trout Unlimited, Sierra Club, Environment Rhode Island,

The Nature Conservancy, Leukemia & Lymphoma Society, LIVESTRONG, US

Windsurfing Association, USA Hockey, US Lacrosse

Summary of Expertise & Experience

. Strategic business marketing

. Web strategy, usability, architecture, design and implementation

. Branding and identity

. New media, Web 3.0 expertise

. Inbound marketing and public (media) relations

. Internet application design and development

. Product positioning

. Project management

. Business development

. Customer relationship management

l e e d o o l e y resume

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