Marketing Management

OBJECTIVE To obtain a senior management position in Marketing

Communications and Public Relations.

EXPERIENCE

Head of Marketing, Communications and Public Relations

June 2010 - Present

Maghrabi Mansour International Nursing Faculty

British University in Egypt, Cairo, Egypt

www.bue.edu.eg

Head of department for all Marketing, Communications

and Public Relations activities for newly formed

private 4-year School of Nursing at The British University in Egypt.

Primary tasks:

. Increase student enrollment via various channels through

creative Marketing, Communications and PR campaigns locally,

regionally and internationally

. Establish foundation for all Marketing, Communications and PR

activities, initiatives and collateral

. Establish close relationships with international health and aid

organizations, i.e. WHO, USAID, UNDP, UNICEF, etc.

. Create program to help disseminate correct inforamtion on the

Nursing profession to aid in improving perception of nurses

locally and regionally.

Co-Founder

January 2009 - Present

iONTel Communications, Cairo, Egypt

www.iontelcomm.com

Head of Marketing Communications, Public Relations and all

Corporate Communications activities for IMC-registered

private Telecom business development and logistical consulting

firm. Services include, but not limited to, performing the

following tasks:

. Communications Program Audit: full analysis of current

communications strategy using S.W.O.T. to determine and develop

most effective communications plan

. Media Relations: executive media coaching, media pitching,

media list creation and maintenance, industry analyst relations,

trade press relations, press releases, editorial

relations/research, PR strategy, industry expert program

(determining most suitable company representative for public

speaking)

. Award Submissions: determining appropriate award nominations

and submitting all necessary collateral for consideration

. Web Usability and Design Consulting: copywriting, overall

design consultant, generating and updating content, managing web

design process by working closely with web designer

. Internal/Employee Relations: maintaining open communications

between employees and company Management through a variety of

channels, internal crisis management

. Marketing: developing overall Communications/Public Relations

strategy, copywriting (collateral, web sites, advertising,

Marketing Communications materials), product launches, product

press releases, market research, industry analyst relations,

overall Marketing Communication

. Branding: consult on overall company brand to generate most

effective strategy to present the company in a consistent manner

publicly and internally

Freelance Consultant, Marketing Communications and PR

October 2004 - 2009

Private consultant providing services in Marketing, Communications,

Branding and Public Relations. Serving various industries:

Telecommunications, High-Tech, Education, Luxury Lifestyle, Non-

Profit Organizations, Real Estate, Retail, Healthcare and Executive

Management Coaching.

Director, Public Relations September

1998 - September 2004

Conexant Systems Inc. (formerly GlobeSpan, Inc.)

Red Bank, New Jersey 07701

Responsible for all Public Relations and Marketing Communication

activities for publicly traded international leader in

semiconductor solutions for Broadband Communications

(wired/wireless) Enterprise Networks, and the Digital Home.

Corporate Press Coverage

. Develop and execute strategies to support the product PR

efforts

. Supervise Marketing Communication and Public Relations staff

. Establish extensive contacts list of top tier trade,

financial, and business press publications

. Generate positive press coverage

. Generate all press releases (product and corporate) and

create press kit

. Aid Executive Upper Management in defining company's public

image

. Develop new strategies for supporting the global offices to

ensure consistency in materials and messages. Activities

included maintaining a global database, proactively providing

templates for all U.S. PR activities, and responding to

incoming requests for brand information, visuals, and

products.

. Manage project budgets and delivered within budget

parameters.

Merger/Acquisition Integration

. Communications Task Force Leader through the Executive

Integration Committee to ensure seamless integration of the

companies during mergers and acquisitions

Web Site Design

. Generate plan to create strategic web site to tie into

overall communications plan

. Supervise web designers

. Generate original copy write for web site

Internal/Employee Relations

. Maintained open communications between employees and

Management through a variety of channels

Upper Management/Executive Relations

. Sole writer of Quarterly Earnings Conference Call Scripts for

the President/CEO

. Sole liaison between executives and the public

Technical Writer June 1998 -

September 1998

GlobeSpan, Inc., Red Bank, New Jersey 07701

Created and designed technical data sheets and user manuals

. Generated technical data sheets - worked with Engineering and

Marketing to gather information for data sheets that accompanied

all hardware sent to customers worldwide

. Generated technical Design Guides - documented technical

information that detailed software installation and programming

that accompanied all hardware sent to customers

. Created User Manuals/Guides for software installation procedures

EDUCATION

Bachelor of Arts (B.A.) "English Language and Literature"

State University of New York at Stony Brook (September 1996 - May

1998)

GPA: 3.9/4.0 - Dean's List - PHI BETA KAPPA (National Honor

Society)

Honors Graduate: Magna Cum Laud

Associates Degree (A.A.) "Liberal Arts/Early Childhood Education"

Suffolk County Community College (September 1994 - May 1996)

GPA: 4.0/4.0 - Honors College Graduate - Dean's List

CERTIFICATIONS

Teacher Certification - State of New Jersey

Grades: Kindergarten - 5th Grades

March 2006

MEMBERSHIPS

PRSA - Public Relations Society of America - New York Chapter

LANGUAGES

English - fluent in both written and oral communication

Arabic - fluent in both written and oral communication

CITIZENSHIP

United States of America

REFERENCES Available upon request

Contact this candidate