MICHAEL S. SWINEHART *** Barrenwood Drive, Wadsworth, Ohio 44281
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**********@***.**.*** . Home 330-***-**** Cell 330-***-****
Summary
Sales professional with over 20 years experience and proven talent for
making new contacts, closing orders, and generating repeat/referral
business through effective account management and excellent customer
service. Exceptional communication, presentation, and negotiation skills
with an outstanding ability to earn customer loyalty. Ability to apply
strong problem-solving skills, persistence, and resourcefulness to achieve
positive results.
Qualification Highlights
Well organized and multi-task oriented with a wide range of skills
. 13 years experience in catalog, ad and direct mail design
. 17 years experience in Point of Purchase & custom fabrication sales
management
. 23 years experience in plastic substrates & materials distribution
and fabrication
. Familiar with acrylic, polycarbonate, PETG, foam boards, ABS, HIPS,
etc.
. Familiar with fabrication processes including CNC routing, line-
bending, cementing, silk screening, etc.
. Well versed with PC - Windows, Word, Works, Excel, ACT, Goldmine and
internet
Experience
Territory Manager 2006 to 2010
Piedmont Plastics, Fabrication Facility Charlotte, NC
Responsible for maintaining sales growth through outside sales for an
international plastic distributor and fabricator
. Organize geographical area into work zones (OH, MI, PA, IN, IL, NY,
KY, WV)
. Maintain account base of 75 - 150 accounts
. Prepare annual projections complete with plan of action
. Handled all projects from initial request, design, drawings, estimate
through formal quotation
. Responsible for all major account project management
. Create and perform formal sales presentations
. Served ad company liaison between Fabrication Division and
Distribution Division
Director of Sales & Marketing 1997 to 2006
Vision Industries Lexington, Ohio
Responsible for maintaining sales growth through outside and inside sales
personnel for a custom Point of Purchase Display manufacturer
. Worked directly with consumer brand managers
. Handled all projects from initial request through formal quotation
. Responsible for major account project management
. Maintained advertising budgets and press release program
. Supervise 3 Design Estimators, 2 Customer Service personnel, 2
Outside Account Managers and 3 Manufacturer's Representatives
. Established guidelines for national roll out campaigns including
inventory and restocking levels
. Maintain account base of $ 1.5m-3.0m+ annually consisting of 100-150
accounts
. Handle all performance and salary reviews for sales and design staff
. Create formal sales presentations
Sales & Marketing Manager 1993 to 1997
Vision Industries (formerly Designed Acrylics) Mansfield, Ohio
Developed and maintained relationships with strategic national accounts and
large corporate clients for a custom Point of Purchase Display manufacturer
. Managed account base of $ 1.1m annually consisting of 200-300
national accounts
. Increased company sales by 43.2% over 3 year period
. Responsible for all inside and outside sales programs
. Managed ad and catalog design
. Created and implemented sales incentive programs
. Responsible for creating and managing advertising budgets
. Supervise all internal sales and estimating department personnel
Account Executive 1991 to 1993
Laird Plastics Akron, Ohio
Managed the north east and central Ohio territory
. Maintained account base of 300-400 industrial accounts
. Increased sales in my territory by 29.5% over a 2 year period
. Developed close and personal relationships with clients to ensure
customer loyalty and retention
Territory Manager 1990 to 1991
Revere Products Solon, Ohio
Maintained Western New York and Pennsylvania territories serving over 700
industrial accounts
. Marketed and sold roofing and related materials
. Maintained detailed record of individual customers' buying habits and
preferences
Education
H.S. Diploma, General Studies 1986
Field High School Mogadore, Ohio
Certificate, Business Management 1986
Maplewood JVS Ravenna, Ohio
Criminal Justice
Akron University Akron, Ohio
Additional Skills
. Territory Management and Prospecting
. Technical d Documentation
. Key Account Relationship Management
. New Business Development
. Strategic Sales Planning
. Vendor and Client Relations
. Merchandising
. Problem Solving/Troubleshooting
. Account Development and Management
. Relationship Building
. Purchasing/Negotiation
. Presentation and Communication
Created and maintain non-profit youth Flag Football League for kids ages 4
through 8 in Wadsworth, Ohio
Current member of:
Creative Promotion & Marketing Point of Purchase Display Network
POPAI Retail Execs
Retail Environments The In Store Marketing Institute Retail
Technology Exchange