Project Manager Sales

PERRY L. SANDLER

** ******** ***

Summit, New Jersey J 07901

908-***-**** -(home)

908-***-**** (mobile)

*********@***.***

EXPERIENCE:

*/**-*/** ******** Express, New York, NY

(contractor for Direct Marketing Services (DMS) & Marketing

Loyalty Group

Products include: Delta CCSG, OPEN Platinum, balance

transfer, TRS, Costco CCSG and OPEN.

. Developed the marketing communications strategy through the following

channels: direct mail, email, newsletters, statement messaging

channel, OLET, Web-personalized and non-personalized pages, servicing

messages and all Delta channels.

. Worked closely with all Establishment Services partners to support

their initiatives and create programs to promote both the Delta Credit

Card and their merchant.

. Produced all the direct mail materials for Costco, OPEN Platinum and

Delta Acquistions

. Co-presented "Lunch and Learn " seminars for the Amex Green Team to

all level employees.

. Recommended a new package design for Costco Acquisitions and OPEN

Platinum which became the new Control package.

1/99 -9/02 SANDLER, INC.

Marketing Consultant

Agencies : Direct Partners, Mad Dogs & Englishmen, MRM,

Hill Holliday, TBWA

Clients include: Buick, Chase Mortgages, Onstar, Minolta,

FirstUSA, Gorp.com, CIGNA Citigroup, MasterCard, Columbia House

(Club Musica Latina), American Express(DMS), and Nextel.

. Created Hispanic acquisition & loyalty marketing programs for Club

Musica Latina (new control package).

. Developed acquisition and loyalty marketing programs for credit

cards, healthcare and automotive Clients.

. Initiated a lead generation program with the Retail Sales Group to

generate "hot leads" for Minolta

. Prepared and presented new business proposals for advertising/direct

response agencies.

. Formulated turnkey marketing strategies and placed media buys for

Chase Manhattan Mortgage Corp.

. Help build multicultural subunits for advertising/direct response

agencies.

. Provided direct marketing support for mail and P.O.P for American

Express (CCSG, ES, TRS and OSBN)

1/98-1/99 BURRELL/DFA ADVERTISING (subsidiary of Burrell Communications

Group), New York, NY

Vice President - Director of Client Services

Clients include: Chase Mortgages, Citibank,

AARP, Hallmark, Pitney Bowes. Access Alliance,

Unilever/Unipath Diagnostics, Whirlpool.

. Created bilingual initiatives to drive sales from remote locations

for Chase Mortgages.

. Directed strategy, marketing, new media and branding plans for multi-

million dollar new product

launch, the ClearPlan Easy Fertility Monitor.

. Launched new financial products via direct mail and telemarketing for

Pitney Bowes (PBCC).

. Initiated multicultural DTC direct response programs for

Citibank,Chase, AARP,Hallmark and Whirpool.

. Developed integrated acquisition direct response campaign (print,

mail, internet) for new Gay and Lesbian membership organization.

. Managed and trained staff of 4

3/94-12/97 CHASE MANHATTAN BANK, New York, NY (formerly Chemical Bank)

Assistant Vice President - Program Manager ( 6/96-

12/97)

. Supported the Home Equity and Personal Credit lines of businesses by

managing all direct

response efforts to prospects and customers.

. Managed the creative and production development of all direct

response programs.

. Member of task team to launch the Home Equity loan product in Texas.

. Responsible for budget of all product expenditures, including Agency

fees.

. Managed and trained Management Development Program trainees.

Assistant Vice President - Product Manager ( 3/94-

6/96)

Product: National Home Equity Loans and Lines;

Unsecured Loans and Lines

. Designed and managed acquisition programs including merchandising,

promotions, direct mail,

advertising, sales incentives and telemarketing.

. Reported, analyzed and recommended strategies to senior management

Implemented cross-sell programs with other Chemical lines of business.

. Monitored $5 million marketing budget and billing.

. Responsible for pricing, product profitability, planning, and new

product development.

. Provided training and on-going support to sales force, inbound and

outbound telemarketing,

and customer service.

. Tracked an analyzed advertising and direct mail results, competitor

markets, consumer trends,

and weekly sales volumes.

. Managed research to adapt and develop advertising strategies and

retention programs.

. Interfaced with the internal support groups (i.e., operations,

compliance, legal) for

implementing marketing programs.

9/91-3/94 CITIBANK, N.A (subsidiary of the CitiGroup), Long Island City,

NY

Project Manager/Independent Consultant

. Conceived and managed new prospects and cross-sell marketing programs

(AAdvantage,

Classic and Preferred MasterCard and VISA) to generate new Citi-One@

accounts through

various direct mail promotions.

. Reported, analyzed and recommended direct mail programs to senior

management.

. Managed the retail bank relationship programs on a day-to-day basis.

. Directed agencies in the development and execution of advertising

programs.

. Interfaced with the internal support groups (i.e., retail sales,

bankcards, MIS, etc.) for

implementing marketing programs.

. Oversaw the strategic development and execution of direct mail,

insert and advertising

efforts for AIR MILES .

. Supported all forecast, budget and program evaluation.

8/90-2/92 CONSULTANT

. Developed a product manual for the mortgage group at Citibank.

. Launched a new cosmetic line through P.O.S. and direct mail.

. Served as the marketing consultant to a new business in the pet

industry.

. Implemented marketing programs for a restaurant chain.

. Integrated a marketing division for a non-profit organization.

. Designed a marketing campaign for an apparel company

. Prepared presentations for several Fortune 500 companies

. Developed a marketing plan for the Environmental Development Corp.

. Assisted agency in new business research for Celebrity Cruises, Bay

Bank and IBM.

1/89-8/90 HANOVER DIRECT, INC., Weehawken, NJ

Marketing Analyst

. Developed circulation and production schedules for all Hanover

catalogs

. Member of task force to upgrade catalogs and develop a new catalog.

. Worked independently on research projects (i.e., Customer

Satisfaction, Corporate Identity).

. Reported and presented data from primary and secondary sources.

5/87-1/89 NW AYER ADVERTISING, INC., New York, NY

Research Analyst

. Assisted in proposals, designs and analyses for quantitative and

qualitative studies including:

Attitude and usage studies, copy testing, and jewelry design testing.

. Explored new campaign strategies for DeBeers, Ltd. Brand research

responsibilities included:

Diamond Engagement / Anniversary Rings, Diamonds for Men and new

product development.

. Accessed and generated reports on syndicated marketing databases

(MRI, Simmons)

. Responsible for monthly budgetary controls.

EDUCATION:

Hofstra University, Hempstead, NY

M.B.A. in Marketing and International Business (one class

incomplete)

1984 SUNY Binghamton, Binghamton, NY

B.A. in Psychology and Spanish. Certificate in Management

Studies.

AWARDS:

Winner of 17th Annual Philip Morris Marketing/Communications

Competition.

Developed a marketing campaign for Miller Beer to

revitalize declining sales.

LANGUAGES:

Fluent in Spanish. Extensive knowledge of French and sign language.

COMPUTERS:

Hardware: IBM PC and Macs (versions 3.1 and Win XP))

Software: Microsoft Word, Excel, PowerPoint, Project,

Lotus Notes 6.5

References Furnished upon request

Contact this candidate