Gary E. "Andy" Anderson, Jr.
**** ****** ****** ********, ***** Carolina 29205
803-***-**** (H) 803-***-**** (C) ***********@*******.***
Profile: Seasoned professional experienced in Marketing, Advertising,
Copywriting, Digital Production, and Project Management; Proficient in an
extensive variety of audio/video editing software and publishing software
for print media; Extensive network of media contacts
Experience:
Reach Out Columbia Magazine, Columbia, South Carolina, 2010
Advertising Sales Representative
. Increased ad revenues by $6435 for 2010-2011 in the first three weeks
of employment
. Secured contracts from 3 advertisers who had not advertised recently
with Reach Out Columbia. Two of the three contracts are for a full
year of ad space
. Promote and increase awareness of ROC magazine with presentations,
sales calls and written communication to potential advertisers
Colite International, Ltd., Columbia, South Carolina, 2007 - 2009
Project Manager
. Coordinated production and installations which produced over $2
million in company revenue from Cisco, CA, Target, Lenovo and Holiday
Inn accounts
. Developed and maintained multi-thousand dollar budget for each site
install
. Prepared all pricing and signage recommendations for clients,
resulting in completion of sale for each client location
Gasque Marketing and Advertising, Columbia, South Carolina, 2006 - 2007
Account Manager/New Business Developer (Part Time Position)
. Developed list of 50 key accounts for potential new business,
resulting in signing 4 new client accounts for Gasque Marketing and
Advertising
. Analyzed target audience and utilized information for media buys for
Gasque client (Longshore Boats), resulting in 25% revenue increase for
client in 6 month timeframe
. Developed and edited digital media (DVD) for Gasque clients
. Performed copywriting duties for Gasque client brochures
Time Warner Cable of South Carolina, Columbia, South Carolina, 2003 - 2004
Warehouse/Converter Room Supervisor
. Developed inventory controls for Converter Room, which reduced
discrepancies and resulted in 0% inventory variance by year end 2004
. Analyzed repair costs of Time Warner Cable digital converter inventory
and developed plan of action, resulting in reduced repair by $7000 -
$15,000 per month in 2003
. Increased participation in staff development programs by 75%
Palmetto Family Council, Columbia, South Carolina, 2002
Director of Communications and Special Projects
. Developed key marketing strategies increasing fundraising for PFC by
50 %
Page 2 Gary E. "Andy" Anderson, Jr.
. Increased market share of PFC's public service announcements (from 1
to 5 major SC broadcast markets)
. Expanded e-mail database of potential supporters from 150 to 1200
names
. Supported and maintained communications with Board of Directors and
internal staff
Inner City Broadcasting, Columbia, South Carolina, April 2001 - November
2001
Production Director
. Organized / administered production department for 4 Inner City
Broadcasting radio stations
. Wrote copy and produced commercials using multi-track digital editors
(Soundforge and Audacity)
. Uploaded nationally produced commercials from DGS digital courier
service
Clear Channel Radio, St. Louis, Missouri, 2000 - 2001
Morning Show Assistant Producer
. Scheduled nationally known celebrities as morning show guests
. Developed complete working knowledge of PROPHET (Clear Channel
proprietary) on-air computer control systems
. Gained proficiency with multi-track digital editors (including RML
Lab's Software Audio Workshop, Soundforge, Cool Edit Pro, and Orban's
Audicy Integrated Digital Audio Workstations
. Performed as "Prince Andrew," sidekick personality of Breakfast Club
morning show
Other Experience:
Marketing Department Intern, The State newspaper, Columbia, South Carolina
Editorial Assistant, Journal of Media and Religion, Columbia, South
Carolina
Warehouse Manager / Sales Associate, Applied Video Systems, Columbia, South
Carolina
Music Department Manager, Living Vine Christian Bookstore, Columbia, South
Carolina
Cast Member, Renaissance Man (Penny Marshall - director), Columbia, South
Carolina
Computer Skills:
Adobe Photoshop, Adobe Illustrator, Quark, Microsoft Word, Microsoft Excel,
Microsoft PowerPoint, Windows Movie Maker, Apple Mac iMovie, Apple Mac
iDVD, SPSS, Soundforge, PROPHET (Clear Channel Proprietary Digital Studio
Automation Software), and Experienced with PC and Mac platforms
Education: University of South Carolina, Columbia, South Carolina
Masters of Mass Communications, 2006
(Integrated Marketing Communications emphasis)
Broadcast Center, St. Louis, Missouri
Certificate in Broadcasting, 2000
Erskine College, Due West, South Carolina
Bachelor of Arts in History, 1995