Sales Manager

Yedid Lugo

**** * ******* **** ***** San Diego, CA 92173

Home Phone 619-***-**** Cellular 619-***-****

Email ***********@*****.***

http://www.linkedin.com/in/yedidlugo

SUMMARY

A Media Account specialist with over 9 years of experience in developing

effective and profitable relationships with clients and providing

excellence in management of major accounts. Support both sales and

marketing leadership teams through planning and executing projects, and

acting as a liaison between Channel 4, Account Executives, clients and

other support staff. Strategize with Account Executives to increase revenue

generation. Seek information to understand customers' needs and develop

appropriate solutions. Significant contributions include:

. Energetic, self motivated individual, able to work under

pressure and always willing to go the extra mile.

. Applications including MS Word, Excel, PowerPoint, Donovan

and Adobe Photoshop.

. Knowledge of Strata, TIM, CMR-Market Advisor, Paper Trends,

Cable Qual, Admall and Neilsen.

. experience in social media including Facebook, Twitter,

YouTube and other applications.

. 100% Bilingual in Spanish, beginner level Portuguese.

. Translation of writings.

. Excellent verbal skills and writing skills.

. Good problem solving and analytical skills.

PROFESSIONAL EXPERIENCE

Cox Media, San Diego, CA

2007 -2010

Channel 4 Marketing Specialist

. Liaison between Sales Department and Channel 4 Staff. Key

duties include communicate sales opportunities on Channel

4, build and maintain relationships with staff, develop

sponsorship opportunities for sales.

. Track and coordinate the fulfillment of client contractual

obligations of client sponsorships and features in Padres

and Non-Padres Programming on Channel 4 San Diego. Key

duties include act as traffic coordinator, liaison between

sales, and Padres broadcasts producers.

. Coordinate the acquisition and fulfillment of sponsorship

hospitality acting as the facilitator between client, sales

rep and management.

. Create quality sales presentations as it relates to Channel

4 and its programming.

. Collaborate with Sales department to ensure sponsorship

effectiveness and to identify areas of opportunity to drive

added revenue.

. Plan, develop, and execute integrated, multi-tactical

marketing solutions to ensure that the system achieves

revenue, net gain and margin contribution goals.

. Plan, develop, and execute client events.

. Coordinate the acquisition and fulfillment of advertising

orders for the Cox Media Marketing department including

cross channel marketing, promotional and ad sales

inventory.

. Facilitator between Cox Media partners including SDSU, USD,

Channel 4 San Diego, San Diego Padres and others as needed.

. Create sales orders for the Marketing & Sports Departments

including partnership and client orders on both system

marketing inventory and ad sales inventory, review for

accuracy, checking for available inventory, clearing

makegood spots, balance sales with revenue tracking,

process continuity changes, and insure the accuracy of

overall order completion.

. Coordinate execution of promotions and production including

attendance at related events.

. Manage sports ticket hospitality inventory.

. Assist in the planning of client events, incentives and

trip logistics

. Take responsibility to solve internal/external customers

problems.

. Seek information to understand customers needs and develop

appropriate solutions.

. Strategize with Marketing and Sales to increase revenue

generation.

Cox Media, San Diego, CA

2006 -2007

Account Coordinator

. Coordinate the acquisition and fulfillment of advertising

orders acting as the facilitator between client, sales rep

and other support staff. Key duties include

presentation/proposal creation, order entry.

. Create quality sales presentations and proposals.

. Research relevant data related to client businesses and

CableRep advertising products to propose appropriate

marketing solutions.

. Create sales orders, clear makegood spots, balance sales

with revenue tracking, process continuity changes, review

invoicing and insure the accuracy of overall order

completion.

. Translate commercial scripts and voiceovers to Spanish when

necessary.

Entravision Communications, Inc., San Diego, CA

2005 - 2006

Account Executive

. Responsible for representing Univision 17 and Telemundo 33

to local advertisers and advertising agencies in a

professional manner.

. Sell air time and commercial production on a commission

basis, and involved in all areas related to the sale of

airtime, including research, promotions, copywriting,

commercial production, credit and collections, etc.

Telemundo San Diego, San Diego, CA

2001 - 2005

National Sales Coordinator

. Assist General Manager, National Sales Manager on various

administrative responsibilities.

. Responsible for order entry, revisions to contracts, and

coordinating approved makegoods between our stations and

agencies.

. Execute direct mail fulfillment, generate Competitive

Market Spending Reports for clients, prepare posting

reports, assist in accounting & collections, and assist in

the organization of office environment.

. Assist in the flow of information to Telerep, (e.g., rate

changes, inventory updates, etc.)

. Assist Marketing and Promotions Department in special

events, such as remotes, and promotions as needed.

. Translate commercial scripts and voiceovers to Spanish when

necessary.

Consulate General of Mexico, San Diego, CA

2000 - 2001

Intern

. Aide to Mexican Consulate in San Diego and staff.

. Authored correspondence, including formal letters and

speeches in both English and Spanish, computer data entry,

filing, Internet research.

. Responsible for inventory of texts for adult education

program (INEA).

. Participated in Consulado M vil and National Convention of

La Raza.

EDUCATION

San Diego State University, San Diego, CA

Bachelor of Arts & Letters in Spanish Literature and Latin American

Studies. (2000)

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