Manager Marketing

Christy Parker

*** ********** ***, **** **** City, UT 84106

Cellular Phone Number: 801-***-****

Email: *********@*******.***

Objective:

Highly motivated, decisive, action-oriented and results focused marketing

director seeking a position in a competitive and challenging environment

where I am allowed to use my experience to best serve the needs of the

company and improve the overall process.

Qualification Summary:

. More than 14 years of experience in the grocery and retail industry.

. Key strengths in business process, campaign management, multimedia

advertising, customer services, and project management.

Work History:

Ivie and Associates, Inc. - Marketing Services Company

Client: Albertsons LLC Phoenix Southwest Division

Phoenix, AZ

Marketing Director of Client Services for Albertsons Southwest (September

2009-September 2010)

. Planned and coordinated advertising and promotional material for all

print vehicles.

. Planned and coordinated marketing and merchandising promotional calendar

and roadmap for weekly ads, ROPs, competitive business plans, direct

mails, and Grand Openings.

. Developed media plans and oversee creative copy for radio and television.

. Managed online campaigns.

. Inspected layouts, advertising copy and other promotional material for

adherence to specifications.

. Prepared budgets and forecasts.

. Coordinated media buys with media team at Ivie.

. Worked with sales team in determining ROI on new or tested promotions.

. Managed direct reports.

. Worked with Ivie to enhance the services and processes we provide to

Albertsons.

Spartan Stores, Inc. - Wholesale/Retail Food Grocer

Grand Rapids, MI

Advertising Marketing Manager (June 2007- September 2009)

. Planned and coordinate advertising and promotional material for all print

media vehicles.

. Planned and coordinate marketing and merchandising promotional calendar

and roadmap for weekly ads, ROPs, direct mails, and Grand Openings.

. Led campaign rollouts for new promotional strategies, banners, and

special events.

. Inspected layouts, advertising copy and other promotional material for

adherence to specifications.

. Worked with our private label company in enhancing our private label

brand awareness within our organization and consumers.

. Prepared budgets and forecasts.

. Worked with Customer Loyalty Manager on CRM initiatives involving print

campaigns.

. Coordinated media needs with media partner.

. Worked with vendors on comarketing promotions and new ways to enhance the

offer.

. Worked with analysts in determining ROI on new or tested promotions.

. Managed direct reports.

Spartan Stores, Inc. - Marketing/Creative Business Analyst/Administrator

(June 2005- June 2007)

. Lead administrator and trainer for ad planning system involving

marketing, merchandising, creative and pricing departments.

. Worked with end users and IT department to develop business processes and

system enhancements.

. Prepared Project Plans, Business Requirements Documents, and

Functionality Test Plans.

. Prepared training manuals and conducted end-user training sessions for

100+ users.

. Directed system rollouts.

. Prepared software and hardware budget.

Spartan Stores, Inc. - Technical Support Analyst/Administrator (January

2000- June 2005)

. Served as liaison between design/marketing staff and Information

Technology department.

. Documented system enhancements for design programs including a process

that automated our sign building process.

. Prepared manuals and trained design staff on use of new programs.

. Implemented all design software and hardware upgrades.

. Maintained hardware and software database.

Spartan Stores, Inc. - Senior Graphic Designer (January 1996 - January

2000)

. Senior designer in charge of creative for weekly ad flyers, ROPs, direct

mails for our corporate owned stores and independent stores.

Education:

Bachelor of Science in Computer Information System, Global IT Project

Management

Davenport University, 2008 - GPA 3.9

Software/Programing Skills:

. Microsoft Office applications: Project, Access, Excel, PowerPoint and

Word

. Adobe Creative Suite: InDesign, Photoshop, Illustrator, and Acrobat

. Marketing/Merchandising Ad Planning system using the Connect3 system

which consists of Promotion Manager, Signage Manager, Workflow, Iplanner,

Access Via Headquarters Sign Shop and Designer

. Programming Tools: HTML, XML, Java Script, Java, Visual Basic, and Oracle

SQL.

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