Project Manager Marketing

Gene Carbine

** **** ******

Fair Lawn, N.J. ****0

Home: 201-***-****

Cell: 201-***-****

********@*****.***

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Project Manager with over 10 years of experience managing third party

database vendors and internal development teams, building complex high-

volume direct mail, phone and email marketing initiatives across a wide

variety of industry verticals, with specialization within the

pharmaceutical industry. Consulted clientele (Advertising Agencies,

external and internal marketing/product managers) regarding CRM/direct

marketing best practices and strategies including: Requirement gathering

and documentation, design of testing matrices, segmentation strategy and

implementation., interpreting campaign results, list selection and data

extraction, campaign development, merge-purge, CAN-Spam/HIPPA compliance,

list and vendor price negotiation.

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Professional Experience:

Medco Health Solutions, Franklin Lakes, N.J.

1/2009 - Current

Database Marketing Operations Project Manager

. Managed multiple teams of developers, overseeing the delivery of

campaign output files with mandatory mail dates, overall process

management and compliance with established SOPs and data processing

best practices

. Served as liaison to internal marketing managers, providing project

status, capturing and documenting business and functional requirements

of new campaign development and change controls of existing campaigns

. Charged with development resource management, prioritizing project

deliverables dates with business owners and departmental project

managers

. Authored and presented functional requirement documents for direct

marketing campaigns leveraging transactional claims data to identify

patient behaviors, triggering a variety of weekly marketing

communications based on transaction and medication type

. Acted as lead project manager for multiple organizational database

change controls, identifying efficiency gains, impacts and risks

across Medco's database marketing operations portfolio of marketing

programs and data systems. Authored requirement documentation, SOPs,

mapping of operational and data processes, and overseeing department

implementation and QC validation

. Selected as project lead for high-visibility new product launch,

consulting with business owners to craft business

requirements/marketing objectives, answering to various departments

across the organization providing database marketing team functional

requirements, capabilities, identification and management of project

risks, coordinating deliverables for development team, and

communicating project progress to core team

Database Network Associates, Pompton Lakes N.J.

6/2002 - 12/2008

Director of Sales & Marketing

. Primary marketing strategist, and program manager for high-volume

email, direct mail clientele including: Met Life, The Internal Revenue

Service, Hewlett-Packard, Qwest, Motorola and the New York Times

. Supervised staff of two assistants and a junior sales executive

responsible for servicing existing accounts, developing marketing

plans, and establishing new accounts

. Consulted with advertising agency clientele formulating direct

mail/email/CRM strategies for their clients including top 10

pharmaceutical brands NEXIUM, CRESTOR and ELLIDEL

. Made high level presentations to marketing mangers, and advertising

agency clients closing sales, presenting CRM strategy recommendations,

direct marketing industry insights, campaign results, and privacy

compliance

. Managed third party data processing vendors for database marketing

clients, negotiating cost, implementing data strategy, producing

required merge purge, segmentation, and tracking/results reports

. Authored test matrix design and campaign analytics reports to

marketing managers, identifying winning offer, demographic targets,

and creative tactics for Motorola email CRM initiative

. Assisted clients in the development of database marketing/CRM

practices managing initial procedures including: data cleansing, NCOA,

data standardization, data enhancement, model development,

segmentation design, record scoring

Foote, Cone & Belding, New York, N.Y.

5/2000 - 6/2002

Media Planner

. Acted as agency's email marketing and direct mail expert within media

department, managing all direct marketing media functions

. Managed large scale email and direct mail campaigns for the United

States Postal Service, Chase Manhattan, AT&T, Compaq Computer, E-

stamp, and Kraft foods

. Consulted agency's account management staff on email campaign

tracking, execution and database coordination

. Headed FCB's eCRM vendor evaluation project for Compaq Computer and

Clairol

. Authored winning lifestage database marketing RFP response for AT&T's

Worldnet product initiative

. Acted as privacy expert within media department consulting with

client's marketing and legal officers

Edith Roman Associates, Pearl River, N.Y 2/1997 -

4/2000

Account Executive/Marketing Research Executive

. Promoted to account executive with short junior executive tenure in

recognition of outstanding performance, understanding of strategy and

list industry/sales acumen

. Planned and executed large email marketing research efforts for

Nortel Networks

. Responsible for list research operations of firm's high profile

database mailers, including outlining perspective test

recommendations and selections

. Managed list vendors insuring compliance with deadlines and client

data requirements

. Performed QC analysis of incoming marketing records to database

against database requirements specifications for data integrity,

accuracy, and segmentation analysis

. Developed segmentation structure for Digi-Key Electronics' 2.5 million

record marketing database

. Successfully prospected for new accounts including Office Depot, Tyco

Int'l, and PC Connection exceeding yearly quota by 75%

Education:

. University of Maryland, B.A. - Marketing 1996

Skills:

. Trained in Six-Sigma process improvement methodology & project

management

. Versed in the use of Unica Affinium Plan, Cognos reporting, MS Word,

Excel, Access, Power Point, Doubleclick DART for advertisers,

Sharepoint

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