Sales Manager

Steven J. Gonza

*** ******** **

Milford, CT ****1

Mobile 203-***-****

Email: **********@*******.***

http://www.linkedin.com/stevengonza

* *******

I am a proven account management professional with the ability to execute

projects and meet deadlines. Hardworking, dedicated, ambitious, detail

oriented, excellent interpersonal and communication skills with clients, co-

workers and management. I enjoy a challenge and the opportunity to utilize

my leadership skills in sales, account management and operations to further

develop my career.

2 RECENT EXPERIENCE

Webloyalty, Inc. - Norwalk, CT

Feb 2005 - Jan 2010

Responsible for managing an existing client roster and enhancing their long

term value by providing a holistic view across designated clients and

demonstrating a thorough understanding and responsiveness to client

priorities and needs.

1 Sr. Account Manager, Partnership Marketing

Executive level role responsible for over $20 million portfolio of

nationally recognized accounts such as Drugstore.com, TigerDirect,

Tickets.com, MovieTickets, Haband, Fandango.com, FTD.com,

CollectionsEtc.com, US Airways.com, Spirit Airlines & Hertz

Designated lead on assigned accounts which includes coordinating all the

resources to manage internal and external client expectations (Administered

well over 400 marketing campaigns per year)

Provide detailed sales data for quarterly client

reviews/budgets/forecasting

High level of communication with internal and external clients (Acquired

first company signing of Complete Saving s to gain 20% lift)

Aggressively selling new company initiatives and opportunities to client

partners

Coordinate and present customer service training to clients

Provide consistent, accurate and timely reporting and analysis (Reduced

data-pass errors from 7% of joins attempt errors to 3.9% to reduce cost)

Assist in creating ideas for promotional marketing emails to increase

revenue in all markets

Retain a strong client relationship with VP's of Business Development by

quarterly in-person meetings

Negotiate & sign contract renewals to secure long term business (Secured

over $7 million in 2009 alone )

Train, motivate and actively coach new Account Managers to our team as well

as ongoing direction of my appointed Account Coordinators (Account

Management Dept. Award, Sept 2008 recognition from WL Sr. VP)

3 EXPERIENCE

Madison Direct Marketing, Inc. - Stamford, CT

2004 - 2005

1 My role was to generate incremental revenue with the existing accounts.

2 Account Manager, Direct Marketing

Responsible for managing top accounts such as Gerber, Johnson's,

Scholastic, Sears, JCPenny, Bookspan, Northwest Airlines, Nestle to name a

few and helping them drive direct response leads and sales

Create, monitor and adhere to the client and campaign launch schedules

End-to-end management & implementation of solo mail campaigns

Maximize the effectiveness of each client campaign

Confirm and maintain Account Detail documents, communicate general

specifications

Analyze sales data for the preparation of monthly client reviews

Develop and execute Life Stage Marketing insertion orders

Seton Identification Productions, Inc. - Branford, CT

2001 - 2004

Responsible for dramatically increasing the number of leads/sales within my

client assigned territory by way of 60 proactive calls per day.

2 Business Development - Sales

High level of communication with clients as well as in house production

facility

Aggressively call assigned account to increase revenue in specific

territory to meet monthly quota

Create quotations on standard items, writes orders, and relays pertinent

order information to customers and production

Construct weekly revenue reports/spreadsheets to Sales Director

Receives telephone requests for purchase orders, order changes,

adjustments, and cancellations directly from external clients

Cox Target Media, Inc - Norwalk, CT

1999 - 2001

Responsible for managing top accounts such as Sears, Toys R Us, Perrier

etc. and helping them increase revenue by means of direct marketing

mailers.

2 Account Territory Manager, Direct Marketing

Managed all aspects of daily operations.

Implementation & performance tracking of all marketing campaigns

Donnelly Marketing/Carol Wright Gifts - Stamford, CT

1991 - 1999

Responsible for purchasing over $15 Million in paper alone as well as top

accounts such as Carol Wright Gifts, Home Depot, Campbell's Foods, Fisher

Price, Delmonte Foods etc. and helping them increase revenue by means of

direct marketing mailers.

3 Sr. Print Production Coordinator, Direct Marketing

Managed daily maintenance of company database

Vendor management, paper buying & distribution of projects

4 EDUCATION

1986/91 Sacred Heart University - BA, Business Management

1986 West Hill High School

COMPUTER SKILLS

Windows, MS Word, Excel, MS Outlook, Double-Click, CDM (Database),

SalesForce & Business Objects

6 HOBBIES

Guitar Instructor, Weight Lifting & Sports. Broke the all time top Softball

batting average at Webloyalty and led the team to win the Norwalk

Industrial League championship in 2009.

1 ~ Outstanding References Available Upon Request ~

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