Manager General
Resume:
Profile
Burr Beard is a media professional with significant expertise. For over 25
years he has advanced radio with new formats, new audiences and revenues,
trained new professionals on the job and gave students real media
experience.
Career
Spring 2010-Present General Manager WTJU-FM Charlottesville, VA
. Created volunteer and student leadership structure to review and make
format changes, develop marketing and revenue plan, and create new
paid staff and volunteer station positions.
. Instituted and trained DJs on new ENCO DAD and Presenter systems to
manage live assist and automation.
. Instituted new volunteer operations manual with assistance from
University general counsel to codify FCC and DMCA rules, and station
and University policy on copyright, studio/facilities use, and student
and volunteer rules, regulations and citations.
Fall 2009 Program and Systems Consultant WPHB-AM Philipsburg, PA
. Developed Americana programming mixed with Classic Country format
already in place for new ownership. Instituted BSI Simian software
for live assist and automation and Natural Music for scheduling.
2006-2009 GM/Program Director, WXLV-FM Schnecksville, PA
. Reorganized/reformatted as a full service station.
. Trained and managed 25 member program staff of student and community
volunteers.
. Wrote and got FCC construction permit and PTFP grant for signal
expansion.
. Tripled audience Cume to 10,000 listeners in first year.
. Executive producer of Lehigh Valley Iron Pigs baseball on WXLV,
negotiated agreement as flagship station of new AAA minor league
team's 5 station network.
. Launched internet radio station to teach students broadcast
programming, style and music selection.
. Americana Music Association music reported and served on Station
Recruitment Committee.
1997- 2006 General Manager, WDIY-FM, Bethlehem, PA
. Created and met first manager-originated budgets for 2 year-old
station in 1997.
. Brought station into full CPB certification and NPR Membership in
1997.
. Increased budget revenues from $150,000 to over $500,000 in 5 years.
. Brought stability, communication, and trust that insured little staff
turnover.
. Brought $100,000 into station for digital conversion and HD Radio.
. Negotiated management agreement with Lehigh Carbon Community College
to build WXLV into a full service public radio station.
1996-1997 General Manager, WRQM-FM, Rocky Mount, NC
. Developed professionalism and pride among staff and volunteers,
managing all areas of programming, marketing, development and
operations.
. Successful on-air fund-raising system brought together 80 volunteers
to triple membership base income in 9 months from $40,000 to $120,000.
. Negotiated sublease of tower and unused studio space for commercial
WZAX-FM for entrepreneurial income.
1988 - 1996 Station Manager, WNCW-FM, Spindale, NC
. Launched new NPR member station in 1989. Designed facilities, managed
FCC and tower site negotiations, designed and marketed one of nation's
first and fastest growing Triple-A (album adult alternative) and
Americana stations.
. Wrote and managed revenues operating in black after first year, from
zero to $650K in six years.
. Fine-tuned business, programming and on-air sound to double and
redouble audience, membership and fund-raising pledges in 1992 and
1995.
. Expanded reach to 5 markets in 3 years, organizing campaigns to fund
and build FM translators/ in Charlotte, Knoxville, Greenville (SC),
Boone and Beech Mountain, NC.
1985-1988 Director, RTV Technology, Isothermal Community College
Spindale, North Carolina
. Led 2-member faculty while starting up WNCW-FM.
. Designed, wrote curriculum and taught Broadcast Management, Radio and
TV Programming, Broadcast Promotions, Broadcast Writing, Media Law.
. Wrote, produced cable-access college programming for local community,
and promotional videos for RTV curriculum and college administration.
. Produced instructional designed interactive training video-conferences
with student/staff production/engineering team for the North Carolina
Department of Community Colleges.
Education
1974-1978 B.A. History, Secondary Education
University of Pittsburgh, Pittsburgh, PA
1982-1984 M.A. Radio, TV and Motion Pictures
(37 credits, 3.0 average, incomplete thesis)
University of North Carolina, Chapel Hill, NC
References
Dan Hugos
President Jim Thorpe Chamber of Commerce Owner, Dakota Ridge Gallery
9 West Broadway, Jim Thorpe, PA, 18229 570-***-****
Ernie Sota
President, Sota Construction Services, Inc., Pittsburgh, PA
Phillip Masorti, Attorney
State College, PA 814-***-****
Burr Beard
1404 Cherry Avenue
Charlottesville, VA 22903
Phone
abklow@r.postjobfree.com
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