Caroline Higgins
Mission Viejo, CA 92691
Philosophy
Social Media succeeds by generating interest. In practice for example, a
business blog writing service does not profit a company by selling a product but
by increasing visitors to a business's website. The same applies to Facebook
friends and Tweets - it may seem fruitless to some, but this is the world in which
many customers now live and more importantly, it's how they discover new
products and services.
Skill Set Includes:
• Social Media planning and creation
• Online Marketing
• Strong Writing Ability
• Web content and Blog-Style Writing
• Strong Technical Background in Recruiting
• Strong Organizational Skills
• Self-Motivated Achiever
Employment
PocketMac Software
Social Media Marketing Manager 12/09 - current
PocketMac is a software developer and publisher focused primarily within
the Mac world. Along with software, their other products include iPhone
apps and games.
• Write social media posts- press releases- emails- blog content creation
• Strong use of Twitter - HootSuite
• Promote via LinkedIn, several Facebook pages; bookmarking blogs via
StumbleUpon, Digg, Delicious, Reddit, etc.
• Forum management on various sites
• Create alliances with various groups including PETA-
• Interview arrangements for VP
• Solicit product reviews
• Various SEO activities: Wikipedia promotion resulting in first page
search for both Mac software companies (#1) and PocketMac
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• Plan and execute Customer Service Plan offering pre-problem support
• Work with affiliates
• Plan and execute editorial schedules
• Promote YouTube videos
• Manage giveaway programs
• Write and distribute press releases via optimal wire service
PocketMac Blog http://www.pocketmac.com/blog/page/2/ Ghostwriter
Additional Published Articles
Front Page Technorati Promo: http://technorati.com/entertainment/article/enter-
to-win-oscar-red-carpet/
Technorati Profile Page: http://technorati.com/people/caroline1234/ (includes list
of articles- See below for a few examples:
Interviews: http://technorati.com/lifestyle/article/vampire-filler-a-stem-cell-face/
Breaking News: http://technorati.com/lifestyle/article/major-gas-explosion-in-
san-bruno/
Sports: http://technorati.com/sports/football/article/revis-and-ny-jets-reach-
agreement/
Executive Recruiting, Inc.
Recruiter 11/2001 - current
• Recruiting for full range technical positions
• Working almost exclusively with governmental agencies
• High-end recruitment of Secret/Top Secret cleared individuals
• Screening and managing candidate database
• Client Account management
• Rate negotiations, as well as complete package agreements
• Clients: NASA Headquarters, US Customs Office, NSA,
secured military facilities
Ensign Service Center
Interim Office Manager/Service Center Resource 3/08 - 12/09
The Ensign Group provides skilled nursing and assisted living services at 75
facilities.
Office Manager: [recommend you eliminate the initial caps below]
• Telephone and Reception - Servicing over 70 facilities
• Facility Administrator interfacing
• Compiling and dispersing periodic reports
• Catering Arrangements - Daily/Weekly/Monthly
• Calendar Arrangements
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• Upkeep of Office Machines Supporting Staff of 50+
• Assistant to Various Departments Including Legal, Clinical, Therapy as well as
support to the Facilities
• Mail Disbursement/Fed Ex/UPS, etc.
• Daily Interaction with Various Vendors
• Office Supplies
• Administrative Duties for Service Center President
Event planning:
• Annual Director of Rehabilitation meeting
• Smaller weekly meetings 8-60
• Food and Beverage Negotiation
• Room Negotiations
• Flight arrangements for 40 plus from various destinations
• Outside Food Vendor Negotiations
• Procuring Legal Documentation, i.e. contracts; W-9s
• Transportation considerations
The Job Dr Inc.
Senior Recruiter and Account Manager 10/98 - 9/2001
• Technical Recruiting
• Sales Recruiting
• Account Management
• Candidate procurement
• Personal one-on one interviews
• Screening
• Reference and background checks
• Salary/package negotiations
Education
BA Journalism/Communications CSUC
LinkedIn: http://www.linkedin.com/in/carolinehigginssocialmedia
Website: www.carolinesrespertoire.com (under construction)
My own blog: http://blog4caroline.wordpress.com/
Volunteer
Ideatopi.com - Social Media
Examiner.com - Technical Content Advisor
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