Sales Manager

Vincent Coli

650-***-**** Mountain View, CA *****@*******.***

SENIOR MARKETING professional with a track record of identifying high

growth segments, managing P&L, setting goals, creating solutions, and

maximizing revenue in these segments. Demonstrated success building and

motivating cross-functional teams that consistently exceed corporate

expectations. Proven skills include:

. Generating Market Requirements Documents (MRDs)

. Producing market-driven Road Maps

. Managing product P&L & sales goals

. Implementing "Go-To-Market" plan

. Defining product requirements, prioritizes and opportunities

. Leading cross functional teams

. Tracking performance metrics & ROI

. Building solutions & ecosystem

. Creating product documents & business cases

. Developing Target Customers

. Managing product development

PROFESSIONAL EXPERIENCE

Technical Marketing Consultant 2009 - 2010

. Prepared data sheets and technical documents for an EDA company

. Pursued strategic partnerships for a Programmable Resistance Technology

(NVM) start-up

Actel Corporation, Mountain View, CA 2008 - 2009

Senior Product Marketing Manager, IP and Systems Solutions

. Developed ecosystem for IP development platforms, low power design and

reference designs

. Doubled partner IP portfolio to 150 cores to augment silicon product

strategy and build solutions, including embedded processors, AHB/APB

wrappers, and blocks for Synplify DSP

. Delivered IP Cores, Design kits and System Solutions to obtain design

wins at key accounts

. Developed system solutions for secure communications to grow higher

margin business

. Performed competitive analysis and generated presentations & sales tools

for new products

. Built solutions for Video & Display, Storage, and Human-Machine Interface

(HMI)

Sonics Inc., Mountain View, CA 2007 - 2008

Director, Product Marketing

. Led the cross-functional team to synchronize product development

(hardware, software, partners, marketing, sales) for on schedule product

release of Physical IP with ARM/OMAP

. Generated Market Requirements Documents (MRD) with ROI Analysis to

develop solutions for home entertainment (HDTV, DVR, STB), WiMax, 802.11

WLAN, and handhelds

. Launched DRAM management/DDR2 IP which generated new sales in multi-media

SoC

Aether Wire & Location, Sunnyvale, CA 2000 - 2007

Vice President, Marketing and Business Development

. Led cross-functional teams to develop wireless transceiver SoC, module

and development board products, comprising silicon/PHY, hardware,

RTOS/software, and sensor integration.

. Developed a Mesh network product for motion sensing and Personal

Navigation applications

. Negotiated and managed license agreements with large Asian partners

. Integrated communications RFIC with MEMS motion sensing, GPS, imaging,

and RFID

Vincent Coli 650-***-**** *****@*******.*** Page 2

Aptix Corporation, San Jose, CA (acquired by Mentor Graphics) 1992 - 2000

Senior Director, Product Management and Segment Marketing

. Generated Product Roadmap and Market Requirements Documents (MRD) to

achieve on-time product releases and exceed quality goals

. Built vertical solutions to verify SoC's at-speed used in wireless chip

sets for Mobile phone/handset and wireless infrastructure (Base Stations)

which increased sales 30%

. Cultivated EDA partnerships to create a seamless SoC prototyping tool

flow, from RTL to programming files in FPGAs, including embedded

processors, IP cores, and analog blocks

. Recruited, trained and managed the international sales channel to grow

from a negligible contribution to 50% of company total sales

VLSI Technology, San Jose, CA (acquired by Phillips/NXP) 1991 - 1992

Product Line Manager, Programmable IP

. Quantified new business justification, led the product development team,

and targeted key customers for security IP cores and solutions for ASIC

implementation

. Launched programmable IP cores with DES encryption IP to secure copyright

content on Cable Set-Top Boxes (STB), video games, SmartCards, and other

consumer products.

. Led development of the product's base silicon technology through

qualification and production transfer

Advanced Micro Devices, Sunnyvale, CA (MMI merged into AMD in 1987) 1980 -

1990

Strategic Planning Principal (1988 - 1990)

Applications Engineer (1980 - 1988)

. Worked with Bain & Company to analyze the company's product portfolio,

make investment recommendations, and articulate marketing-mix imperatives

to grow into new the markets

. Performed market segmentation and sizing to maximize the return on FPGA

and FLASH marketing programs

. Co-authored the MMI PAL Handbook (McGraw-Hill) and co-developed PALASM

design software

. Conducted worldwide PAL seminars and published numerous magazine articles

TECHNICAL EXPERTISE

. SoC, ASIC, FPGAs, IP Cores

. Synthesis tools & design flows

. ARM Cortex, Android, PIC

. TMS320 DSP, OMAP media IP

. WLAN 802.11, UWB, ZigBee, GPS

. ZigBee IEEE 802.15.4a, Bluetooth, USB

. 2G, 3G, 4G, CDMA, WCDMA, EVDO

. HSPA, TD-SCDMA, WiMAX, LTE

. Analog, RF, Mixed-Signal, Power Amp

. TCP/IP, IP Security and Controls

. AMBA, AHB, APB, Wishbone buses

. NAND/NOR Flash, DDR, SD

. AES encryption, Hash, Anti-Tamper

. CAN, LIN, MOST, FlexRay automotive

EDUCATION

M.B.A. Santa Clara University, Santa Clara, CA

M.S. Electrical Engineering, Santa Clara University, Santa Clara, CA

B.S. Chemical Engineering, Rensselaer Polytechnic Institute, Troy, NY

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